Writer

Rachael Gibson

Writer and Editor

**************@***.*** • 303-***-****

Rachael Gibson LinkedIn Profile • Arvada, CO

Accomplished writer and communications specialist with 2 years of experience in digital marketing and content development. Proven ability to write, edit, and coordinate designs for internal and external publications, digital communications, and marketing materials. Demonstrated success in directing and overseeing major marketing campaigns including drafting, designing, and managing the production and distribution of marketing materials including media releases, ads, brochures, etc., for internal and external audiences. Excels at analyzing marketing data to further company goals.

Education

Bachelor of Arts in English and Theatrical Production

Metropolitan State University of Denver, Denver, Co, 2011 – 2016

Areas of Expertise

Writing and Editing

Copywriting and Copyediting

B2B and B2C Marketing

Marketing and Communications

Marketing Campaign Management

Design, Creation, Production Management, and Distribution of Marketing Materials

Digital Campaign Management

Social Media Design and Management

Website and Social Media Content Creation and Coordination

Website Design, Maintenance, and Editing

Content Management Systems

KPI Knowledge

Optimizing SEO Content

Data Analysis and Entry

Blog Content Creation and Management

Publication Management

Script Writing

Project and Program Management

Business Development

Administration Processes

Onboarding and Offboarding

Staff Training and Management

Excellent Written and Verbal Communication Skills

Technical Acumen

Software: Adobe Creative Suite (Illustrator, InDesign, Reader, Photoshop, Premiere Pro), Wix, WordPress, Outlook, Microsoft Office Suite 365 (Word, Excel, Power Point), Constant Contact, MS Teams, Google Suite (Analytics, Business Manager, Gmail, Docs, Sheets, Drive, Calendar), AHD Subtitles Maker Pro, Express Scribe, Slack, Trello, Pinterest, Asana, Zoom, Skype, Canva, Pixlr, Eventbrite, Vyond Video Maker

Social Media Platforms: LinkedIn, YouTube, Facebook, Twitter, Instagram

Hardware: Macbook, iPad, Dell (PC and Laptop), Printers, Scanners

Operating Systems: Mac, Windows, iOS/Android

Languages: HTML

Professional Experience

Mizel Institute, Cherry Creek, CO 02/2022 – 08/2022

Marketing Associate

Drafted copy and designed marketing materials used by the Counterterrorism Education Learning Lab, the Mizel Museum, and the Mizel Institute. Devised educational materials used by the Mizel Museum, including presentations, educational videos, and educator scripts. Oversaw and updated the Mizel Institute’s various websites with new copy, images, and events. Created and reviewed copy for communications including those to donors, government institutions, schools, and partner organizations.

Successfully marketed the Institute’s three major donor events by creating marketing materials for all three. This included designing digital and printed programs, formal letterheads, Denver Post and IJN news Ads, donor response cards, partner presentations, printed invitations and envelopes, editing event videos, and drafting donor communications. These events were the Mizel Institute’s Annual event, Colorado Remembers 9/11 and the Babi Yar Memorial.

Revamped and redesigned the Mizel Institute’s educational program presentation for the Bridges of Cultural Understanding program. This allowed the Mizel Institute to not only meet Colorado education standards but become more inclusive to students of color, students in the LGBTQ+ community, and students with disabilities.

Jefferson Center for Mental Health, Colorado Spirit Program (Grant Funded), Wheat Ridge, CO 09/2021 – 02/2022

Marketing, Communications, and Web Specialist

Oversaw all Colorado Spirit Program marketing and communications needs. Directed all Colorado Spirit digital marketing campaigns cultivating relationships with advertising partners, creating copy for digital ads in various formats, and reviewing and analyzing campaign data. Monitored and coordinated all facets of Colorado Spirit’s website design, including site appearance, navigation, SEO, and ongoing maintenance. Produced and edited blogs, emails, newsletters, social media posts, and marketing pieces, developing high-quality written marketing materials that consistently meet Colorado Spirit and Jefferson Center demands.

Utilized and managed Colorado Spirit’s $21,000 digital budget to create ads on several digital platforms including banner ads, radio ads, and social media ads. These ads successfully increased traffic to the Colorado Spirit website from 2020’s 409 site sessions to 2021’s 2,906 site sessions, resulting in a 500% increase in site sessions.

Enhanced user experience on the Colorado Spirit website by taking and analyzing the digital campaign data from multiple advertising partners. After analyzing the data, used the information to alter and adjust the Colorado Spirit website format/design, information, and resources. These changes resulted in average site session times increasing from 30 secs to 5 mins 43 secs.

Furthered Colorado Spirit’s marketing goals by optimizing SEO content on the website and social media posts, resulting in a 93% increase in new site visitors and a 7% increase in returning site visitors.

Independent Contractor, Arvada, Co 06/2020 – 09/2021

Editor and Writer

Created innovative and unique content for various digital and print publications. Pitched article, blog, and social media content to editors and management, writing approved pieces. Managed client’s social media content, copywriting original content for clients. Developed SEO and meta information for blogs and social media pieces, researching and designing tags and key phrases for content.

PinkTeaPop, Managing Editor and Writer: Directed all writers and editors ensuring adherence to format, style, and relevance of article topics, reviewing and verifying article pitches. Oversaw entire editing process for all writers and supervised article scheduling process. Wrote and pitched news and feature articles for PinkTeaPop, covering breaking news stories, pop culture, lifestyle, wellness, and media reviews. Drafted copy for various company marketing materials.

oExpanded business by designing and pioneering training initiatives, furthering the education of writers and editors by instituting internship programs for college and university students in the company.

oSuccessfully oversaw numerous business development projects for the company, including developing the educational side of the business used in educating clients on how to write journalism, blog, marketing, and SEO content.

Express Writers, Writer: Utilized both creative and technical writing skills to produce blogs, client deliverables, emails, product descriptions, marketing communications, social media posts, etc. for Express Writer’s clients. Marketed client websites, social media, and blogs SEOs, utilizing B2B marketing strategies and SEO research.

oWrote blogs and managed social media pages for US Health Group and Medi-Dyne, creating marketing strategies for their products and producing a blog that provided expert health advice to their clients.

oConsistently requested by returning Express Writers’ clients to write blogs or social media pages for their businesses.

Screen Rant, Writer and Editor: Authored news articles and features for Screen Rant. Planned engrossing and unbiased articles that represent both sides of the story and show not only the facts of the piece, but the people behind it.

oWrote the popular articles Netflix Apologizes For Sexualizing Young Girls In Cuties Movie Poster and Avatar: The Last Airbender Creators Humbled The Show Inspired Activists.

oCovered the San Diego Comic Con 2020 convention and reported high priority stories like Charlize Theron’s work in The Old Guard and Guillermo Del Toro’s wish to create a Frankenstein three-part adaptation.

Additional Experience

Costume Stitcher and Wardrobe Assistant, Opera Colorado, Denver, CO, 2018 – 2020

Project Manager, Stagehand, AV Technician, Rigger, and Electrician, IATSE Local 7 Union, Denver, CO, 2017 – 2020

Costume Director and Designer, The City of Englewood Summer Drama Program, Englewood, CO, 2016 – 2020

Scenic Artist and Costume Shop Stitcher, Denver Center for the Performing Arts, Denver Co, 2015 – 2016 and 2018

Publications

Colorado Spirit Blog Articles, Published by Jefferson Center’s Colorado Spirit Program, Wheat Ridge, Co, 2021

PinkTeaPop Articles, Published by PinkTeaPop, Arvada, CO, 2020

Health Blog, Published by Medi-Dyne, Arvada, CO, 2020

Safety Blog, Health Blog, and Safety Blog, Published by US Health Group, Arvada, CO, 2020

Screen Rant Articles, Published by Screen Rant, Arvada, CO, 2020

Plums Poetry Anthology, Edited and Compiled by Dr. Sandra Maresh Doe, Metropolitan State University of Denver (p. 13-14), Denver, CO, 2014

Languages

English, Native Speaker

Spanish, Intermediate

Awards

Reflections Award for Excellence in Writing, District of Jefferson County, Arvada, Co, 2010

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