Marketing Director Customer Service
Resume:
CHARLES MOUANNES MARKETING DIRECTOR
cover Opportunity within your organization
To whom it may concern:
I am very interested to discuss possible opportunities within your organization. Both my background and experience enable me to quickly adapt and help any corporation. My resume is enclosed for your review. Of particular note for you and the members of your team as you consider my skills are my strong accomplishments in combining business acumen with technical savvy to achieve improved operating efficiency internally. Additionally, my accomplishments have been achieved by cooperation between management and staff. After twenty five years, I acquired a thorough understanding of every aspect of modern businesses. My current partner is very happy with my performance, but I view myself as somewhat of a troubleshooter, and most of the reorganizations initiated here have already come to fruition, so I am eager to consider new challenges. If you are seeking a talented individual who stays abreast of his field, who understands technology, who earns 100% staff support, and who is as career committed as it takes to achieve total success, then please consider what I have to offer. I would be happy to have a preliminary discussion with you or members of your team to see if we can estab- lish a mutual interest.
Thank you for your attention to these materials. I certainly look forward to exploring this further. Truly yours,
Charles Mouannes
Mob.:+966-********* - E-mail:***************@*****.*** resume
CHARLES MOUANNES MARKETING DIRECTOR
Professional
Summary
professional
experience
Mission-oriented, marketing and communications leader, with over 25 years of experience in the retail and whole- sales sector and a demonstrated track record of developing and executing integrated marketing and communica- tions plans from end-to-end. Work well both leading and within a team, with dedication to a collaborative approach, yet able to make tough calls independently when needed. Talent for hiring and mentoring highly engaged team members seeking always to offer opportunities for others to rise in their talents and skills. Meticulous project manager, balancing multiple deadlines, while maintaining an organized, yet creative, approach. Diplomatic and tactful in interpersonal communication and decision-making. Flexible and versatile - able to maintain a sense of humor under pressure - poised and professional, with an ability to transcend personal differences in order to reach a common goal.
Director Of Retail Marketing may 2021 till present PROVISION
• Worked, planned an assisted the CFO on the financial budget & the business plan.
• Prepared the Branding and Marketing Plan .
• Created the Branding guideline of the Group and also for the 4 concept store as well the online experience.
• Working on the digital marketing strategy and the retail environment for the flagship store in Jeddah. Director Of Retail Marketing 2019 till 2021 JAWHARAT HAJER
• Developed and executed the launching of the new Brand strategy .
• Re branded the store interior and exterior also the online experience.
• Restructured and realigned the social media strategy.
• Created branding standards and comprehensive positioning messages.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Planned and executed events and marketing programs, producing qualified leads.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
• Developed and implement favorable pricing structures balancing firm objectives against customer targets. Director Of Ecommerce Marketing 2019 till 2021 JAWHARA ONLINE
• Designed and maintained the e-commerce website and the online marketing.
• Designed user experience, site functionality that drove a 50% sales increase.
• Developed and implemented the marketing communication strategy.
• Worked with marketing teams to create, deploy and optimize effective campaigns.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Implemented digital marketing strategies which resulted in 30 % growth of customer base.
• Developed innovative and targeted digital ad to support overall branding objectives.
• Managed social media, online advertising, Email marketing.
• Implemented the Search Engine Optimization (SEO) and Google analytics. Mob.:+966-********* - E-mail:***************@*****.*** resume
• New Product & Brand Development
• Distribution Channel Management
• Cross-functional Teaming
• Brand Marketing & Consumer Communication
• Environmental Branding and Interior Design
• E-Commerce & Website Evolution
• Market Research, Shopper Analysis & Reporting
Related areas of expertise are:
• Strategic Marketing & Branding Planning & Execution
• Collateral Materials & Promotions
• Budget Management & Cost Controls
• Advertising Plan ATL, TTL, BTL
• Staff Development & Leadership
• Product Packaging Design
• Market Research & Competitive Analysis
professional
experience
Mob.:+966-********* - E-mail:***************@*****.*** resume
CHARLES MOUANNES MARKETING DIRECTOR
Director Of Retail Marketing 2017 - 2018 BMASK
• Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development.
• Re-branded whole services to effectively thwart threats from key competitors.
• Created corporate branding standards and comprehensive positioning messages.
• Investigated, and later implemented, the market potential of a new outsourcing/service-based business opportunity resulting in a new revenue stream for the organization; which resulted in a 500% increase in additional revenue in overall projects for 2018 YTD.
• Branded BMASK as the number one screen protector in its field by increasing sales of more than 23 million in the first year.
• Managed sales and marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction.
• Developed online campaigns to generate sales.
• Created competitive positioning strategy and communications plan, directly resulting in increased sales at expense of competitors. Virtually all competitive bids won over subsequent six-month period.
• Developed a series of integrated marketing programs, utilizing targeted list development, direct mail,
• Grew customer base over 500%, increased revenue 700%.
• Managed department and staff of up to 16 direct and indirect reports. Marketing Director 2014 - 2016 UMARK KSA
• Planned, developed and implemented marketing strategies, marketing communications for the Group.
• Managed a team of ten for an advertising budget of $ 10 Million.
• Balanced the need of an infrastructure of automation and team creative collaboration to see consistent ROI.
• Centralize and consolidate advertising and media spend resulting in a 25% savings of budget and a growth of 40% on sales.
• Reinvigorate and enhance group image and the whole corporate communication.
• Restructuring the GROUP brand management & brand architecture. UMARK SPORT
• Relaunch UMARK SPORT and capitalize on marketing tools to improve market share by 15% in two years.
• Re brand the UMARK SPORT retail presence look & feel to create a new Shopping experience.
• Implement an aggressive Marketing calendar using Digital Media Campaign & In store Campaign that lead to a quick “Call to Action”.
• Centralized and consolidated advertising and media spend resulting in a 25% savings of budget and a growth of 40% on sales.
• Launched and implemented “BE ACTIVE – BE HEALTHY – BE YOU ” as the new Brand Promise.
• Increased Retail Sales per Square Foot and Improved Store Productivity.
• Worked on the territory expansion plan to expand from 40 stores to 60 stores around the kingdom.
• Created a modular Fit-out & fixture system to save time in the expansion stategy.
• Build consensus that consistently creates momentum to implement strategic initiatives EMJOI
• Drives EMJOI business volume through new product creation, innovative branding, effective merchandising communication.
• Expanded the communication, marketing and the media plan to increase profit growth.
• Created and implemented brand strategy to introduce the brand to new market.
• Relaunched EMJOI Brand including product innovation & pricing strategy
• Restructured the Packaging of the 350 SKU in a competitive and creative style.
• Managed advertising production for Saudi markets and GCC market.
• Launching the new Brand promise “#ENJOY your FREEDOM” for the main Brand and building the brand extensions around it by launching
# FREEDOM of BEAUTY # FREEDOM of TASTE # FREEDOM of STYLE to create the world of EMJOI CONAIR - BLACK + DECKER
• Developed CONAIR marketing materials. Assisted with the design and content of branded publications.
• Worked on marketing Calendar & media campaign, running events and launching new products.
• Upgraded existing marketing materials such as POS materials, Digital media materials .
• Created & executed BLACK + DECKER THE DEALER CONVENTION events to relaunch the brand in 3 locations
• Restructured the marketing & sales strategy to re-boost the BLACK & DECKER in the market. professional
experience
Brand Marketing Director 2005 - 2014 BRANDING EVOLUTION
•Developed strategic communication and marketing plans.
• Pursued business development opportunities and fostered positive relationships with clients through engaging presentations.
• Managed all phases of new product developments, including conceptualizing new brand identity design while managing milestones.
• Developed creative design for marketing & branding projects, including identity, manual guides, print materials, brand environment.
•Involved in branding projects from concept through completion including research.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Worked with clients to gather and define requirements, establish scopes and managing project milestones.
• Drove operational improvements which resulted in savings and improved profit margins.
• Helped incorporate product changes to drive customer engagement and firm profits.
•Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
•Orchestrated launch for new products to expand market share and generate revenue.
•Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
•Supervise creative designers and production artists in business unit, monitoring adherence to branding standards and maintaining quality control, while promoting individual career growth.
•Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.
•Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Creative Designer 1998 - 2005 MOP
•Recruited, hired and trained top candidates with eye for performance.
•Supervised design and production staff developing innovative designs for creative projects while managing deadlines.
•Managed campaigns with specific focuses in order to meet customer needs and creative visions.
•Established procedures and quality standards for department.
•Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
•Negotiated vendor contracts and services to meet budget requirements.
•Oversaw, guided and coached 6 designers and 3 art directors.
•Mentored other designers, providing guidance and support to help generate work on time and within project parameters.
•Transformed ideas into beautiful designs used in identity branding campaigns.
•Cultivated professional working relationships with merchandising and sales departments, suppliers and clients.
•Demonstrated advanced knowledge of music composition, sound design and digital graphics.
•Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists.
•Developed strategic communication and marketing plans. Production Manager 1993-1998 MOP
• Implemented scheduled maintenance, retooling production status sheets and driving multi tasks to achieve scheduling effectiveness.
• Planned, organized and managed operations, including ordering materials and supplies, work flow management and timely production.
• Boosted productivity by 60% through direction, preparation and implementation of training programs and initiatives.
• Monitored and supported progress of plant production orders by managing shop capacity and loading functions at 3 facilities.
• Directed key personnel in correct production techniques to achieve required quality.
• Managed and implemented marketing activities through research and strategic planning.
• Procured required manufacturing equipment and parts.
• Applied lean practices to balance work flow and eliminate unnecessary steps.
• Contributed to company growth by delivering quality customer service to foster growth and retention.
• Calculated finances and production costs while managing cash flow.
• Researched and tested new materials for production.
• Developed and implemented cost controls and other expense reduction measures.
• Managed continuous improvement initiatives to drive gains in quality, flow and output.
• Supported machine operators in setup and operation of production equipment resulting in efficient runs.
• Drove daily production activities with effective communication and leadership. CHARLES MOUANNES mob.:+966-********* resume
E-mail:***************@*****.***
BEVERAGES
Fruity syria - O2 oxygenated water qatar&dubai-
Wine St PATRICK ghana
BUSINESS/
PROFESSIONAL SERVICES
Buroform, Gharib Design Group, Global, Gros Calin, J. Homsy Associes, Kebbe group, Management Plus,
MAP Group, Pronto Design, Slaff Gate, Techno Q
qatar, Via
CLOTHING, APPAREL & JEWELRY
Anthony Bijani Group, Bougast, Dany Atrache,
Emporio Bijani, Eternity, Gawashi dubai, Hass Group, Joker Game, K Motion korea, Pellini, Sportech, Studio X, Xtreme
CONSUMER/HOUSEHOLD PRODUCTS
Fouar El Sultan, Fresh & Clear
EVENTS/ENTERTAINMENT/SPORTS
Asmar Simon, Caracalla, Fouad Makzoumi, MICHEL
FADEL, Paolo K, Zero 6teen
FILM / IMAGING
Printell
FINANCIAL SERVICES / INSURANCE
Elessa Exchange, Ellissa Group, SLCB
FOOD PRODUCT
English Cake, Jean Luc, Kaddoum, Vert
HEALTHCARE / PHARMACEUTICAL
OMEX saudi arabia, Ovulans, Paul Gabriel
INDUSTRIAL / MANUFACTURING
Arison, Barrilux, Eacon, KBE, Ligne d'art, Prileda, Saltec, Samaha Galerie, Groupement, Stics, Wise,
Yaghi & Chalati Group
INSTITUTIONS/NON-PROFITS
KFI korea, KMCI korea, Middle East University, Dia, Italian Embassy lebanon
MEDIA/INFORMATION SERVICES
Odience Production
PERSONAL CARE PRODUCTS
ALOE Silver texas, Emjoi saudi arabia- Enoravie, Fadia Karam, LAZER ICE texas, Panthère texas, veniece,
X-act
RESTAURANTS & FAST FOOD
Aromas, G Lounge, Milano Music Caffe, Velvet, Villa d'Este, Neo(qatar), Layali (qatar)
RETAIL STORES / PROPERTY DEVELOP-
MENTS
Auto Expert, Coop, House de Moda, Humpty
Dumpty, Intuitions, Khayat Construction, Male,
Mary-B, Pablosky, Silver Star Motors, Treasure of
Knowledge, Unique
TECHNOLOGY / COMPUTERS
CFT (Customer First Technology),
Crystal vision
TRANSPORTATION & LEISURE / HOSPITALI-
TY
AMC ORIENT QUEEN CRUISE, Baissour Country Club,
Forme et Vie, Grand Hotel Kadri, Heliopolis, Jiyeh Marina Resort, Regency Palace Hotel
Mob.:+966-********* - E-mail:***************@*****.*** resume
CHARLES MOUANNES MARKETING DIRECTOR
1989 - 1993
UNIVERSITE ST ESPRIT (KASLIK)
First in Class, Bachelor of Arts Degree (Honors), in ADVERTISING & GRAPHIC DESIGN 1975 - 1988
COLLEGE DES FRERES - MONT LA SALLE (AIN SAADE)
High School Diploma in Mathematics
academic
background
• Strong creative and strategic conception.
• Experienced in creating integrated campaigns to include print, outdoor, direct, collateral, broadcast and online.
• High level of design and style sensibility including typographic expertise.
• Meticulous attention to detail in all aspects of the creative process.
• Excellent photographic art direction skills, collaborated with many accomplished photographers and directors.
• Proactive work style: can take solo project initiative, or work within a larger team dynamic.
• Experienced in producing and presenting new business pitches.
• Strong abilities in client interaction.
• Understanding of budgetary issues involved in all facets of the creative process.
• Keen photographer and traveler.
skills and
interests
Proficient in
Adobe Creative Suite (InDesign, Photoshop, Illustrator, Bridge) Microsoft Office
computer
experience
Fluent in Arabic, English & French (speak, read & write) additional Advanced Computer and production know how information
Place of Birth: Bouchrieh-Lebanon
Date of Birth : 7 November 1970
Nationality : Lebanese
Marital status: Married with 2 Girls
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