Software product marketing for enterprise applications

Michael Bragen

*******@*****.*** ; linkedin.com/in/bragen San Francisco Bay Area, USA 781-***-**** Enterprise Product Marketing Leader with Product Management Focus For more than 10 years I have concentrated on strategy and markets for B2B enterprise software. With a background in market research, foster perspective to solution requirements, positioning products and services, and creating thought leadership content and messaging. Successful at bringing R&D leadership, customer-facing professionals, and marketing teams to the table, catalyzing collaboration. As a product marketing executive, lead, develop, and execute business strategy, GTM and digital tactics, leveraging partnerships to enable product and company growth. Skill Highlights

Product marketing management Software requirements and functional analysis

Market research and B2B

customer trend analysis

Cross-functional team

collaboration

API and technical partner ecosystem

management

Product strategy roadmaps

and implementation

Competitive analysis and market

intelligence

Channel recruitment and

agreement management

Partner Alliances development and

management

Process and technology

evangelism and messaging

Partner ecosystem development Product feature and backlog management

ThinkCapital, LLC January 2020-Present

Sr. Product Strategy Consultant San Francisco Bay Area, California

• Software product marketing and product management strategy (client advisory)

• B2B enterprise SaaS solutions planning

• Lead market strategy development and GTM tactical campaigns

• Create thought leadership and multi-media messaging collateral

• Develop channel strategy and build partner alliances

• Cross-functional management of technical teams, customer-facing, and marketing teams Computer Aid, Inc. January 2014-January 2020

Vice President, Global Marketing and Partner Development San Francisco Bay Area, California

• Leveraged analytics and performance data to drive strategic recommendations and feature offerings

• Led cross-functional solution/service teams, coordinating effort with legal and financial managers

• Established digital marketing capability to convey value proposition and thought leadership content

• Built global technology alliance exchange and marketed to 85 high-value partners in Year 1

• Worked with partners and key customers to expand product features and establish product roadmaps

• Cultivated and managed deep partner relationships to expand global revenue

• Managed global team of partner alliance representatives with high-value prospects

• Developed partner and sales enablement and training

• Coordinated marketing and sales operations

• Drove double-digit reductions in operating budgets for international business development Computer Aid, Inc. (CAI-STA Philippines) November 2011-December 2013 Director, Global Service Delivery Manila, Philippines

• Key executive for company’s overseas solutions center

• Oversaw client change management and best practices implementation for integrations

• Established strategic technical partner and channel program focused on Asia markets

• Managed SaaS product feature backlogs with input from business partners and key customers

• Developed localized product roadmaps localized usage

• Developed local pricing models for APAC prospects and third-party channels

• Developed effective enablement programs for partners and internal organizations in processes & products

• Established cross-functional performance metrics

• Expanded international professional services marketing and delivery across Europe and Asia

• Signed 240 partner organizations, establishing joint ventures and GTM strategies and tactics Michael Bragen 781-***-**** Page 2

Software Productivity Research Asia Pacific Corp. May 2007-November 2011 Managing Director Beijing, China

• Launched and operated Asia Pacific division, establishing an offshore marketing and development facility

• Generated revenue in Australia, China, Hong Kong, India, Japan, Singapore, and South Africa

• Led global team of engineers, product managers, consultants, and business developers to build solutions

• Conducted customer benchmarking and improvement studies for Fortune 100 IT organizations in nine countries across Asia

• Ran Asia Pacific product development, services delivery, and sales operations

• Instituted product management go-to-market approach for predictive analysis tools and processes

• Coordinated product development, integration, and API extensions development

• Recruited and managed project teams for cross-border R&D and service delivery, averaging 250% YoY revenue growth

• Managed campaign and development projects supporting teams and member organizations

• Developed technical and marketing alliance partner network with more than 100 active organizations in Eastern China

• Created strategic marketing and technical enablement programs with partners for global solutions Software Productivity Research, LLC September 2005-August 2007 Director of Product Marketing and Product Management Operations Boston, Massachusetts

• Established product road map and feature sets across global customer segments

• Created go-to-market strategy, playbooks, and tactical social media and digital campaigns

• Managed global go-to-market campaigns

• Compiled statistical analysis-driven data models for performance benchmarking and predictive analysis

• Responsible for ETL operations and tools supporting proprietary data warehouse

• Collected and analyzed industry data, established benchmarking indicators, and built predictive models

• Collaborated with the R&D, sales, patent attorneys, and Chief Scientist to build solutions

• Established, recruited, and managed global technology partner network accounting for 50% of revenue

• Developed collaborative, revenue-producing alliances with internationally located consulting organizations

• Created formal distributor network channel for products and services

• Created marketing collateral and digital media, thought leadership content, and industry relations policy Software Productivity Research, Inc. July 2000-September 2005 Consulting Director and Data Scientist Boston, Massachusetts

• Led advisory consulting services group for process improvement engagements

• Built corporate knowledge base and tailored benchmarking analysis practice for client strategic solutions

• Worked closely with founder and Chief Scientist to create predictive analysis knowledge base

• Managed the R&D team and key proprietary product projects

• Serviced enterprise clients through software metrics performance improvement projects

• Responsible for product growth marketing, team and client management, and strategic alliances

• Led client success initiatives and service delivery, focusing on Western Europe and Asia Pacific

• Managed client relationships and directed consulting teams performing assessments and solutions implementations

• Conducted more than 250 performance assessments for large commercial and government clients University of Pennsylvania

B.A. Philadelphia, Pennsylvania

Cornell University

Certificate in Leadership Development eCornell

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