PHIL KIM

609-***-**** ads70l@r.postjobfree.com linkedin.com/in/-philykim philykim.com

EXECUTIVE SUMMARY

Global CPG marketer with a proven record of growth and creation of new brands and departments; who has championed creativity, strategic thinking, innovation, and cross-functional collaboration. Areas: Brand Management Marketing Strategy Go-To-Market Strategy Integrated Marketing Social / Digital / Performance Marketing Advertising Creative Direction Content Creation Storytelling Copywriting Entrepreneurship Innovation Methods Product Development E-Commerce Analytics Business Growth Lead/Demand Generation Corporate Planning Corporate Communications PR Earned an industry-wide reputation for being an against-the-grain creator with an entrepreneurial mindset and hands-on approach. Helmed a CPG “startup” from the ground up and transformed it into a global, award- winning brand; built new departments, teams, SOPs in the process; experience with both B2C and B2B (omni- channel). A prodigious learner, systematic thinker, and agent of change who can quickly understands new concepts and implement them in novel ways to create customer value and build competitive advantage. EXPERIENCE

UNIVERSAL NUTRITION, New Brunswick, NJ

An experienced executive in a manufacturer of branded sports nutrition who has owned all facets of marketing, from brand-building and product development to corporate strategy and P&L ownership. Focused on sustainable growth through innovation (business model, disruptive), value creation, and intrapreneurship. Chief Innovation, Strategy & Creative Officer 6 Years Business development and growth at corporate level; brand guardian and corporate champion imagining, creating, and directing strategic vision with emphasis on innovation, strategy, creativity and collaboration.

• Lead and guide key stakeholders in planning, creating, implementing new corporate strategy.

• Create/monitor performance at corporate and departmental levels using new strategic KPIs.

• Oversee all internal/external corporate communications (written/oral), in order to stay on message.

• Champion greater alignment and cooperation across historically siloed business units; installed new management framework with reliance on collaboration and cross-functional teams.

• Transform values and modernize corporate culture through institution of new policies and opportunities including innovation challenges and tournaments.

• Educate/mentor teams at all levels of the company in creative problem-solving approaches.

• Identify unorthodox opportunities in existing markets through value creation and finding unmet needs.

• Apply novel intrapreneurship approach which included the creation of a novel innovation incubator and product-driven business model.

• Radically transform product development from a product-centric to customer-centric approach.

• Develop value-based product pipeline that increased product launches by 36% in first 12 months.

• Create new flows, increasing online sales 128% within 12-months through a new focus on customer acquisition, segmentation, and customer journey mapping.

• Grow firm’s overall omnichannel orientation with particular focus on DTC/D2C; create firm’s first integrated MarTech stack with robust CRM, e-commerce, and customer analytics capabilities

• Explore new opportunities to create customer value, such as firm’s first podcast channel airing on Apple

& Spotify, and GooglePlay.

Vice President, Marketing & Brands 8 Years

Continued to protect and foster the firm’s brands through the expansion of the Marketing Department’s core capabilities, reach, and impact through various initiatives, as well as transforming the entire department.

• Led day-to-day operations, managing 20+ marketing professionals; owned P&L for Marketing.

• Developed, created, and managed all go-to, integrated marketing strategies for brands.

• Created three new Teams: Content Planning & Creation, Social Media, and Customer Engagement.

• Hired, onboarded, managed staff to ensure fit and efficiency within existing organizational structure.

• Discovered and developed new growth opportunities, including the creation of a new apparel business unit that increased sales by 300% within the first 12 months.

• Grew the company!s four key brands, expanding the product portfolios for each by 28%.

• Implemented all critical marketing initiatives within Global Sales leading to 44% channel growth.

• Restructured and overhauled e-commerce to meet new B2C goals.

• Developed, implemented and monitored KPIs to measure performance.

• Worked directly with key stakeholders and leaders across the company ranging from product, sales, R&D, manufacturing, distribution, analytical and design.

• Designed marketing plans to support omni channel approach from bricks and mortar to Amazon.

• Managed, guided and wrote corporate communications.

• Supervised R&D for all new product development.

Director, Marketing & Advertising 9 Years

With a startup mentality and entrepreneurial attitude, learned new skills, experimented, applied ideas, and built a marketing team along with new brands from scratch, gaining worldwide recognition.

• Established two Departments, Marketing and Customer Service, to serve as the future foundation.

• Built a new consumer brand from the ground up, quickly becoming the flagship brand for the firm.

• Managed all aspects of planning and budgeting.

• Increased firm’s product offerings by 74% and sales by 285% during this period.

• Led acquisition of fourth national brand, generating 27% revenue growth within the first 2 years.

• Functioned as Creative Director: imagined, designed, and created marketing assets and templates, as well as created print advertising campaigns that won numerous awards around the world.

• Conceptualized, created and implemented an award-winning trade show concept.

• Supervised transition of Department to digital and social media (organically grew brand on Instagram from 0 to 300k+ followers and YouTube subscribers from 30k to 190k within 18 months).

• Managed all marketing and brand communications.

• Created new SOPs for product development, launch, and promotional calendars.

• Managed product development, packaging, and design as well as launches. EDUCATION / OTHER

THE WHARTON SCHOOL, GMP, Philadelphia, PA

UNIVERSITY OF MICHIGAN, PhD(c), Rackham Merit Fellow, Ann Arbor, MI JOHNS HOPKINS UNIVERSITY, MA, Baltimore, MD

UNIVERSITY OF PENNSYLVANIA, BA, Phi Beta Kappa, Magna Cum Laude, Philadelphia, PA Key Business Courses: Entrepreneurship Strategy, THE WHARTON SCHOOL Disruptive Strategy, HARVARD UNIVERSITY Sustainable Business Strategy, HARVARD UNIVERSITY Design Thinking, INSEAD Anticipating Disruption, COLUMBIA UNIVERSITY Social Media Marketing, STANFORD UNIVERSITY Mastering Innovation

& Business Model Innovation, THE WHARTON SCHOOL Strategic Marketing for Competitive Advantage, THE WHARTON SCHOOL

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