Sales Representative Manager

Dave Rodgers

**** ********* ****

McKinney, Tx **072

Cell: 214-***-****

Synopsis

Dedicated and energic professional with extensive national sales/marketing/project management experience.

Summary of qualifications:

Excellent human relation skills - Internal & External. Computer proficient with Microsoft Office.

Superior ability to achieve immediate and long-term goals. Ability to execute a number of projects simultaneously. Proven ability to analyze, plan, manage, and motivate. Solid written and oral communication skills.

Experience Frito-Lay, Inc. Dallas, TX

5/2021 – Present

Sr. National Sales Mangers – Value Channel (Big Lots/5 Below/Home Depot)

- #1 US National Account growth customer withing FLNA(5 Below), account mix top 10 growth customer base, ytd.

- Strategic account planning of customer base, including full P&L responsibility.

- Recognized/positioned customer(s) internal/external transition of GTM system delivering topline/unit growth in challenged environment.

5/2018 – 5/2021

Sr. National Sales Mangers – DTE(Family Dollar & Dollar Tree, Enterprises)

- Lead field sales and supply chain partnerships with Frito Lay organization as well as desk growth responsibilities for Dollar Tree account.

- Field Execution Leader for Family Dollar working with internal/external leadership partners to drive share, tkt/scan growth.

5/2013 – 5/2018

National Account Manager - Military Channel

- Responsible for domestic Military Channel DSD sales for Frito Lay.

- Accounts: DeCA, AAFES, NEXCOM, MCX, Coast Guard, VCS, Other Military Exchanges. 7/2010 – 5/2013

National Sales Manager Baked Snacks

o Implement sales initiatives to achieve growth plan targets

- YTD Results: 114.3%ly Plan @ $21MM above target

- Lead Gamesa relaunch in SS for DSD

- Cookies: Refreshed merchandising delivering 9pts distribution gains

- Crackers: Rebranded lineup portfolio delivering double digit growth and profits. 10/2008 – 7/2010

West Division Market Development Manager – West Division o Establish new division communication structures across West Division Zones o Coordinate HQ to Field communications process

o Development of key marketing initiative processes to ensure ordering capture. o Led Division LID tracking process

8/2008 to 11/1992

Multi-positions with field sales/marketing experiences within Frito Lay o Available upon request

6/1990 - 10/1991

Sales Representative Keebler Company Dallas, TX

5/1987 - 6/1990

Sales Representative Bil Mar Foods Monroe, LA

Education/Highlights

Northeast Louisiana University ‘87 Monroe, LA

2007 PepsiCo Chairman’s Award Winner HQ - Plano

- National Hand Held Deployment Project Manager

2012 Ring of Honor Recipient HQ - Plano

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