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Creative Director

Location:
Philadelphia, PA
Posted:
October 25, 2022

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Resume:

phone: 612-***-**** email: *****************@*****.***

LinkedIn: https://www.linkedin.com/in/tammy-mann-b6807421/ Portfolio: https://tammymanncreative.com/

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TAMMY MANN TM

Creative Director and proven growth leader with the skills to unite creative thinkers with business leaders. Thrives in a fast-paced creative environment while leading a cross-functional creative process with a passion for exceptional creative execution and targeted, high quality content across multiple platforms.

• Creative expertise in a broad array of areas including multi-channel campaigns, retail, branding packaging, photo direction, trend, digital marketing, social, presentations, and web design direction

• Proven ability to lead and inspire a diverse creative teams and proficient enough to contribute on an individual level when needed

• The spirit of an entrepreneur with a growth mindset, team player and known to solve complex problems with strategic and creative solutions

• Successfully launched and grew a creative agency with fortune 500 clients by creating meaningful relationships while continuously meeting and/or exceeding sales and marketing goals EXPERIENCE

Landor & Fitch Creative Director 2022-Present

Built and directed a team dedicated to serving Proctor & Gamble while directing teams across the US, India, UK and Mexico. Working with brands like Starbucks, Febreze, Downey, Schwan’s and Visit Pitsburg.

Tammy Mann Creative Founder/Creative Director 2020-2021 Support agencies, businesses and emerging brands with all elements of branding including logo design, brand development, ads, print design, environmental design, communication, critical thinking, coaching, research, pitch decks, pitch coaching, social media and campaign plans Harmony Cricket Farm / GOODER FOODS Founder/CEO 2020-2021 As a protein-loving triathlete and climate change advocate, Tammy decided to “be the change she wanted to see in the world” by creating a food brand focused on climate impact.

• Harmony Cricket went from concept to retail in less than 2 (COVID) years.

• Led the market research, creative direction, business strategy, product development, sourcing, branding, packaging, marketing strategy, social media, distribution & sell-in

• Accepted into numerous business accelerator groups with executive coaching support KEY ACCOMPLISHMENTS

CLIENTS EXPERIENCE CONTINUED

phone: 612-***-**** email: *****************@*****.*** LinkedIn: https://www.linkedin.com/in/tammy-mann-b6807421/ Portfolio: https://tammymanncreative.com/

TAMMY MANN TM

2/3

Boom Island Co-Founder, Executive Creative Director 2000-12 Tammy led the creative and sales growth for Boom Island which was recognized as one of Target’s go-to design agencies, sought after for trend-and-design-forward packaging, branding and communications. As Co-Founder, she was the “Boom” of the company - attracting and winning new business; deepening and Influencing client relationships and setting the creative vision for agency work. Christopher & Banks Creative Director 2012-15

Tammy was tasked to lead and grow the internal creative department while propelling a massive brand and marketing transformation. The efforts reversed a 5+ year trend of stagnant sales, achieving year-over-year growth, both on-line and in-store.

• Pioneered an evolved brand vision and design toolkit to elevate the brand’s fashion POV

• Guided the retail-paced execution of omni-channel strategy and creative

• Lead our external agency as creative liaison and “client” Flygirl Creative Co-Founder, Executive Creative Director 2015-20 Built a business-minded creative culture grounded in research, leveraging a combination of strategic and creative thinking to meet and exceed clients goals. Focused on retail, hospitality and residential brand experiences with multi-channel marketing and 360 execution.

• Lead external talent including writers, designers, photographers, influencer's and web developers

• Grew client roster year over year

• Completed one-year executive Gravitas coaching

KEY ACCOMPLISHMENTS

KEY ACCOMPLISHMENTS

KEY ACCOMPLISHMENTS

Grew Client Roster:

Retail: Christoper & Banks, Beats by Dre, LifePower Yoga Restaurants/hospitality: St. Paul Grill, St. Paul Hotel, Pazzaluna, Tria, Kendall’s Residential/properties: Encore, East End, Paxon, The Vicinity, Riverwalk, TMBR

• Grew business from a team of 2 to 16 in three years with annual net of over $1.5 million

• Lead creative direction for varying photography from jewelry, home-goods, fashion and food

• Became one of Target’s go-to design agencies for branding, packaging and in-store campaigns Grew client roster from zero to: Target, Best Buy, General Mills and emerging brands. VOLUNTEER AWARDS+ EDUCATION

3/3

DIGITAL MARKETING CERTIFICATE Boot camp at The University of MN, Minneapolis, MN An intensive 24-week boot camp dedicated to marketing strategy, campaign development, digital advertising, and site analytics/reporting. Tactical skills learned consist of HTML/CSS, JavaScript, Google Analytics, Facebook Insights, (CRMs).

IMPACT SKU ACCELERATOR Selected as 1 of 6 founders from around the US based on pitch presentation and product creation. This accelerator provided C-Suite coaching with executives from General Mills, Frito Lay and Simple Mills with the goal to elevate go-to-market strategy while also coaching on pitch, marketing plan and other growth initiatives. BACHELOR OF ART Graphic Design at The University of MN, Minneapolis, MN AIGA SCHOLARSHIP WINNER

CATCHAFIRE Https://www.catchafire.org/ Provide design and social media services for non-profit Organizations on a mission to do good.

SUDC FOUNDATION https://sudc.org/ Brand Design and Marketing materials for SUDC

(Sudden Unexplained Death in Childhood).

phone: 612-***-**** email: *****************@*****.*** LinkedIn: https://www.linkedin.com/in/tammy-mann-b6807421/ Portfolio: https://tammymanncreative.com/

TAMMY MANN TM

SKILLS

PLATFORMS/PROGRAMS/TOOLS: SEO, CRM Platforms, Google Analytics, CSS, Wordpress, Teams, SLACK, Mural, Miro, Adobe Creative Suite: Illustrator, Photoshop and InDesign. STRENGTHS: Creative Direction, New Business, Leadership, Team Building, Mentoring, Brand Experience, Trends, Packaging Direction, Graphic Design, Environmental Design, Digital, Print, Social Direction, Web Direction, Photo Direction, Research & Strategy, Presentation. AREAS OF FOCUS: Retail, Hospitality, Commercial, Fashion, CPG, D2C.



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