KENNETH CHOE

***** ******* ***.

CERRITOS, CA ***03

323-***-****

ads60u@r.postjobfree.com

Detail-oriented professional with excellent communication, interpersonal and creative thinking skills. Has knowledge in product development and market research. Hands on project leader with strong analytical problem-solving skills, organized and detail oriented. I am very reliable and have strong work ethics that can be relied upon as a team player to help the company achieve its goals.

Experience

November 2015 - Present

SR. Wholesale Account Executive / Lending 3

• Retail and Wholesale sales for mortgage direct lender in FHA and Conventional loans

• Facilitate and maintain customers' questions about programs, prices, updated guidelines and credit scenarios.

• Managed accounts producing $50mil annually with effective ongoing communications across all team members.

• Ensured overall proper documentations, evaluation, review and completed transactions for successful closing.

• Coordinated with external parties to ensure closing schedule is maintained. June 2011 – September 2015

Business Owner-Operator / East Hills Cleaners

• Developed competitive advantage on market conditions.

• Identified problems, made decisions, and interpreted results based on quantitative techniques.

• Established as largest Dry cleaners in North OC by sales and volume. 1100 pieces production per day.

• Double sale volume after taking over business under 20 months. July 2008 – May 2011

Customer Service Front Counter / Best Cleaners

• Retail and wholesale drycleaning plant

• Greet customers and advise customers on best care for their garments

• Process and package customers orders .

July 2006 – July 2008

Director of Marketing and Product Development / Advanced Metal forming Technologies

• Manufacture forged wheel parts

• Develop and design forged automotive wheels.

• Initiated market research studies and analyzed findings.

• Developed pricing strategies, balancing firm objectives and customer satisfaction.

• Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers. May 2005 – July 2006

Marketing and Product Development Manager / ACE Alloy Wheels

• Design and market aftermarket automotive wheels

• Negotiated contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.

• Initiated market research studies and analyzed findings.

• Coordinated or participated in promotional activities or trade shows to market products or services.

• Consulted with product development personnel on product specifications, such as design, color and packaging.

July 2004 – May 2005

Product Development, Sales, and Marketing Manager / MRR Wheels

• Established a US based sales and marketing office for Asian wheel company.

• Design, market and sales in aftermarket automotive wheels.

• Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers.

• Directed hiring, training and performance evaluations of marketing staff.

• Developed pricing strategies, balancing firm objectives and customer satisfaction. June 1996 – March 2002

Product Development, Sales, and Marketing Manager / Golden Apple Corporation

• Create and establish Stern Wheels, ADR wheels and NEX performance branded products.

• Design and market aftermarket automotive wheels and various automotive parts.

• Assessed current and future customer needs and priorities by communicating directly with customers, conducting surveys and other methods.

• Developed implementation plans that included analyses such as cost-benefit and return on investment (ROI).

• Prepared project status reports by collecting, analyzing and summarizing information and trends.

• Submitted project deliverables, ensured adherence to quality standards. Education

• High School Diploma

• 2 Years College (need to complete)

Additional Skills

• Microsoft Office (Word, Excel, Outlook)

• Strong organizational, planning, and communications skills

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