KENNETH CHOE
CERRITOS, CA ***03
*******@*****.***
Detail-oriented professional with excellent communication, interpersonal and creative thinking skills. Has knowledge in product development and market research. Hands on project leader with strong analytical problem-solving skills, organized and detail oriented. I am very reliable and have strong work ethics that can be relied upon as a team player to help the company achieve its goals.
Experience
November 2015 - Present
SR. Wholesale Account Executive / Lending 3
• Retail and Wholesale sales for mortgage direct lender in FHA and Conventional loans
• Facilitate and maintain customers' questions about programs, prices, updated guidelines and credit scenarios.
• Managed accounts producing $50mil annually with effective ongoing communications across all team members.
• Ensured overall proper documentations, evaluation, review and completed transactions for successful closing.
• Coordinated with external parties to ensure closing schedule is maintained. June 2011 – September 2015
Business Owner-Operator / East Hills Cleaners
• Developed competitive advantage on market conditions.
• Identified problems, made decisions, and interpreted results based on quantitative techniques.
• Established as largest Dry cleaners in North OC by sales and volume. 1100 pieces production per day.
• Double sale volume after taking over business under 20 months. July 2008 – May 2011
Customer Service Front Counter / Best Cleaners
• Retail and wholesale drycleaning plant
• Greet customers and advise customers on best care for their garments
• Process and package customers orders .
July 2006 – July 2008
Director of Marketing and Product Development / Advanced Metal forming Technologies
• Manufacture forged wheel parts
• Develop and design forged automotive wheels.
• Initiated market research studies and analyzed findings.
• Developed pricing strategies, balancing firm objectives and customer satisfaction.
• Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers. May 2005 – July 2006
Marketing and Product Development Manager / ACE Alloy Wheels
• Design and market aftermarket automotive wheels
• Negotiated contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Initiated market research studies and analyzed findings.
• Coordinated or participated in promotional activities or trade shows to market products or services.
• Consulted with product development personnel on product specifications, such as design, color and packaging.
July 2004 – May 2005
Product Development, Sales, and Marketing Manager / MRR Wheels
• Established a US based sales and marketing office for Asian wheel company.
• Design, market and sales in aftermarket automotive wheels.
• Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Directed hiring, training and performance evaluations of marketing staff.
• Developed pricing strategies, balancing firm objectives and customer satisfaction. June 1996 – March 2002
Product Development, Sales, and Marketing Manager / Golden Apple Corporation
• Create and establish Stern Wheels, ADR wheels and NEX performance branded products.
• Design and market aftermarket automotive wheels and various automotive parts.
• Assessed current and future customer needs and priorities by communicating directly with customers, conducting surveys and other methods.
• Developed implementation plans that included analyses such as cost-benefit and return on investment (ROI).
• Prepared project status reports by collecting, analyzing and summarizing information and trends.
• Submitted project deliverables, ensured adherence to quality standards. Education
• High School Diploma
• 2 Years College (need to complete)
Additional Skills
• Microsoft Office (Word, Excel, Outlook)
• Strong organizational, planning, and communications skills