Business Development Social Media
Resume:
ELLEN WIRA
** ****** *** *****.****@*****.***
Ft. Thomas, KY 41075 www.linkedin.com/in/ellenwira SKILLS SUMMARY
An initiator and creative problem solver who has the ability to develop productive relationships with associates at all levels both within and external to the organization.
A quality decision maker and quick study with analytical capabilities who possesses excellent verbal, written, interpersonal, and presentation communications skills.
A team leader/player focused on mission accomplishments, meeting budgets and timelines, providing excellent customer/client service, and exceeding expectations.
A successful manager with skills in: internal/external communications, employee engagement, marketing/branding/social media, process improvement, business development, mergers & acquisitions and event planning/implementation.
A self-starter who has achieved diverse industry experiences in higher education, legal, accounting, consulting, financial services, and biotechnology.
PROFESSIONAL EXPERIENCE
2020 – present MTSM CINCINNATI, OH
MARKETING & COMMUNICATIONS: collaborate with leadership team to increase brand awareness; develop/manage corporate communications to students and benefactors including planning, timelines, budget and progress meetings; establish content for bi-annual magazine, website/SMPs, alumni newsletter, appeal letters/emails, media releases, articles, speaking engagements/seminars; review processes/procedures and implement best practices.
• Develop and share engaging content for a variety of platforms
• Design and package all artwork for magazine, appeal letters, eNewsletters, etc.
• Manage and oversee all collateral materials / print production
• Launched and manage on-line merchandise store
• Collaborate with leadership team to conduct long-term planning / strategic communications and marketing
• Craft audience-specific messaging to educate/inform our audiences
• Ensure brand content, colors, logo, etc. are accurate/consistent; developed style and brand guidelines
• Develop budgets, timelines, schedules for events and projects with various stakeholders
• Research and schedule interviews for articles / content
• Schedule and draft all radio underwriting for WGUC, WVXU and Sacred Heart Radio
• Maintain/update monthly analytics of all communications channels
• Improve efficiency and productivity by evaluating vendors and managing services in-house; generated cost-savings of more than $25K over 18 months
Feb. 2018 - Dec. 2019 ATL CINCINNATI, OH
STRATEGIC COMMUNICATIONS: collaborate with leadership team to expand and heighten service capabilities and brand awareness; develop/manage corporate communications and community outreach/education; establish content for website/SMPs, employee app, newsletters, media releases, articles, speaking engagements/seminars/webinars.
Work in tandem with our creative agencies to promote/enhance industry specific brand awareness/messaging, develop target-audience personas, A/B testing, geofencing, etc.
Collaborate with departmental leaders to develop communications strategies, document protocols/procedures, create templates and emergency preparedness plans including business development, training and education, safety/quality/compliance, product testing/claims, etc.
Created a company-wide style guide, templates and process checklists to ensure brand alignment and uniformity, improve consistency, and reduce inefficiencies.
Increased employee app participation 35% by reorganizing navigation, creating/posting content daily, collaborating with customers/vendor to develop add-ons/enhancements.
Increased SMP activity 20% by consistently developing/posting valuable content on company pages; develop department specific content for talent acquisition team members, sales team, business development team, etc.
Develop and implement engaging content and repurpose for multiple platforms (website, SMPs, internal/external awards, client successes and case studies, service moment highlights; founder’s message, etc.). 2009-2017 MCM CPAs & ADVISORS CINCINNATI, OH
EMPLOYEE COMMUNICATIONS & OPERATIONS-2016/17: MCM acquired and integrated CFS in 2016; directed 5 associates to craft messages that increased brand awareness, educated associates regarding firm strategies, acquisitions, and new processes/procedures; developed and executed cross-selling communications internally and externally for associates, clients, and community.
Developed a go-to document to help facilitate merger processes that functioned as an Electronic Standard Operations Blueprint by department including communications templates, procedure checklists, process illustrations and documentation, training instructions/videos, vendor information/contracts, and inventory details.
Launched Define/Measure/Analyze/Improve/Control (DMAIC) process to improve billing system, reduce turnaround time, capture un-billed fees, produce real time reports, and increase monthly revenue; after only 90 days, results included-turnaround time reduced by 20 days, 95% of fees captured, real time reports generated, and revenue increased by $32K/month.
DIRECTOR OF COMMUNICATIONS & FIRM ADMINISTRATION FOR CFS-2014/16: Expanded role to position firm for merger/acquisition and directed 4 associates; collaborated with partners and consultants to successfully implement best practices; developed and launched new business exit service campaign with timeline, budget, weekly status reports, and progress meetings; developed content for media releases, electronic newsletters, brochures, articles, print collateral, website/social media platforms, and speaking engagements/seminars; successfully created/polished new image and logo with results on time and within budget; developed a Performance Standards Management Program to execute redefined communications and marketing strategies and goals; fostered positive and productive work environment through increased communications and use of associate reward initiatives and recognition programs; developed associate growth markers and benefits for potential merger/acquisition.
Completed 17 requests for proposals and secured 7 engagements that generated revenue of $40K for new business exit service.
Redesigned logo to create marketing opportunities and was named Pinnacle Award Winner Finalist by American Marketing Association.
DIRECTOR OF COMMUNICATIONS & MARKETING FOR CFS-2009/14: Developed and directed all internal, external, public, and community communications encompassing brand integration, employee/client relations, collateral development, agency management, marketing, and business development.
Successfully strategized and obtained significant awards for firm, partners, clients, and referral sources that included Marketing Pinnacle Award, Family & Private Business Award, Tristate Success Award, and Enquirer Women of Year Award.
2003-2009 KEATING MUETHING & KLEKAMP CINCINNATI, OH DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT: Directed communications for this nationally recognized legal solutions firm and 2 subsidiaries to associates, clients, and community; teamed with practice group leaders, board of directors, and consultants to establish marketing/communications/business development strategies, and primary excellence goals.
Increased media exposure by 40%, RFP submissions by 50%, and created “value added benefits” for high-end clients by developing and customizing secure extranets.
Developed and implemented initial client survey; saved more than $7K by eliminating ineffective legal directory listings; launched first website; defined brand position; validated national firm presence and communicated consistent corporate image.
EDUCATIONAL EXPERIENCE & CERTIFICATION SKILL LIST
1993 MIAMI UNIVERSITY OXFORD, OH
MASTER OF SCIENCE IN MASS COMMUNICATIONS
• Achieved GPA of 3.500 on 4.000 System; graduated cum laude. 1992 NORTHERN KENTUCKY UNIVERSITY HIGHLAND HEIGHTS, KY BACHELOR OF ARTS WITH MAJOR IN JOURNALISM
• Achieved GPA of 3.750 on 4.000 System; graduated cum laude. Skills-Certifications-Social Media Include:
• Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Constant Contact, WordPress, Survey Monkey, Hootsuite.
• Certified Lean Six Sigma Black Belt---August, 2016.
• LinkedIn, Facebook, Instagram, Twitter.
OTHER INTERESTS
Mother to Lydia (birth year-1999), Abigail (birth year-2001), Cecilia (birth year-2004), Ellysa (birth year-2006); Volunteer and Member for The Crohn’s & Colitis Foundation, Volunteer for Accounting for Kids; Co-Chair of Love Boat (2005-11), Hullabaloo (2007-10), and The Luke Mueller Golf Outing (2013-14) Fundraisers; Board Member of Catholic Social Services of Southwest Ohio (2006-09); Chair of Highlands High School Girls Golf Fundraiser (2013-15).
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