Sales Associate Manager
Resume:
Paul Brayfield
*************@*****.***
RECORD SETTING DIRECTOR OF SALES
Broadcast and digital marketing professional with extensive sales management experience. Proven motivational leader with a history of market leading performance and excellence in recruiting and team building.
Most recently led the Terre Haute sales team to record revenue performance for 2022.
Lead a the sales team in Evansville to record digital sales for 2022.
Curremtly manage 15 digital specialists in two markets.
INDUSTRY RECOGNITION
•2014 Radio Wayne Award Finalist
•2010 Crystal Award Winner WIKY
•2009 Crystal Award Finalist WIKY
•2008 R&R Station of the Year WIKY
•2005 R&R Station of the Year Nominee WSTO
•2005 Radio Wayne Award Finalist
PROFESSIONAL EXPERIENCE
Midwest Communications (Formerly South Central Media) January 2014 –Present
DIRECTOR OF SALES
Evansville WIKY/WSTO/WABX/WLFW Terre Haute (WMGI/WTHI/WWVR/WBOW/WIBQ)
Evansville, Indiana
•Provide leadership and management to the business and responsible for the day to day running of various departments
•Focus on developing programs that drive efficiency and play a leading role in the development and implementation of robust sales processes
•Developed a successful program called "Sales Associate Program" where we have successfully developed young talented college graduates that have become a big part of our team
•Led an extremely talented team of 10 marketing consultants and 2 support people to a company record of pure digital sales in 2014
•Led our team and help develop a new Vertical - Employee Evansville that has become a leader in the Evansville market for Recruitment advertising
•Utilized digital tools to create a 5 year digital growth trend over 2 radio markets covering 3 states.
•Utilized market research to create a 5 year recruitment growth campaign with prominent business over a 3 state listening area.
•Lead Evansville sales team to number one revenue position among 15 markets
•Able to research various markets, clients and competitors to better design effective marketing campaigns.
•Increased revenue by 11 million in covering two Indiana markets
ADDITIONAL EXPERIENCE
iHeartMedia (Formerly Clear Channel Radio) 2002 –2003
Connoisseur Media GENERAL SALES MANAGER 1998 – 2002
SAGA BROADCASTING/GENERAL SALES MANAGER 1996 – 1998
EDUCATION
Southern Illinois University Carbondale, Bachelor of Science in Radio/Television, 1988
PROFESSIONAL TRAINING
Talent Focused Management - Center for Sales Strategy
MEMBERSHIP/AFFILIATION
United Methodist Youth Home Board of Directors
WIDB Radio Phi Sigma Kappa - President
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