Marketing Executive Business Development

SOHEB MASANI

**** ****** ****, *****, ***** *****

Phone: +1-469-***-****

Email Id: ***********@*****.***

AREAS OF EXPERTISE

• Risk Management

• Project Monitoring

• Relationship Building

• Data Analysis

• Strategic Business Planning

• Forecasting

• Market Analysis & Penetration

• New Business Development

PROFESSIONAL EXPERIENCE

Relationship/Wealth Manager at Axis Bank Ltd. March, 2019 – September, 2021 Roles & Responsibilities: -

Offered wealth management services through products like AIFs, PMSs, mutual funds, bonds, insurance and arbitrage.

Managed current Book of Business that consists of $40MM in loans and $90MM in deposits

/ investment management.

Acquired several High-Net Worth Clients helping local branch achieve double digit growth year over year.

Profiled High-Net Worth clients and corporate clients to ensure acquisition.

Identifed and enlisted potential high-income clients through networking.

Analyzed client background to recommend appropriate products.

Targeted client financial issues and propose ways to strengthen their situations. Managing Director at Silva Bottling Company August, 2010 – February, 2019 Roles & Responsibilities: -

In charge of business development, strategic planning and implementation of the future course of the company.

Undertook organizational restructuring to increase efficiency and profitability of the company.

Successfully trained, monitored and drove the entire sales team for the launch of new products in emerging markets.

Identified and implemented changes according to market trends.

Collaborated with an online marketing agency to promote visibility of the company and to network with customers and distributors.

Conducted monthly review meetings with sales force and distributors to motivate and drive them to achieve higher sales targets.

Managed a work force of 30+ employees

Sales and Marketing Executive at Silvassa Bottling Company August, 2007 – August, 2009 Roles & Responsibilities: -

In charge of collection of production and sales data and converting them into weekly reports.

Conducted manufacturing cost analysis and profitability reports.

Undertook research for new products development.

Assisted in designing and branding of new products to be launched.

Worked closely with the accounting team for daily administrative tasks. EDUCATION

• M.S.C in Marketing 2009-2010

Aston University, Birmingham, UK

• Bachelors of Commerce 2002-2007

H.R College of Commerce & Economics, Mumbai, India

• Advance Diploma in Advertising and Marketing 2006-2007 H.R College of Commerce & Economics, Mumbai, India INTERNSHIPS

• New Business Development & Customer Acquisition: Lintas Agency - May 2007: - Gauging the demand for customized retail display solutions amongst stores, shops and stops and other potential buyers and where possible trying to influence them to make a purchase.

• Marketing Research: Silvassa Bottling Company - May 2006: - The project included contributing to a daily task execution in the marketing department.

Contact this candidate