Bart A. Schnell

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Western Funding – Area Sales Manager Minnesota; Las Vegas, Nevada 2022 – 2022

Ongoing development of existing automobile dealer relationships in an assigned geographic market through frequent contact to increase indirect auto loan origination volume and application quality

Improve client knowledge of Bank's processes and procedures.

Conduct training on all facets of doing business with Western Funding.

Ensure an understanding of bank's compliance requirements, and review the client's performance scorecard

Solicit and develop new automobile dealer relationships through pro-active sales calls, presentations, and referrals.

Maintain an elevated level of industry knowledge; gather competitive landscape information.

Cold-call and communicate via telephone and mass communication such as email to introduce the company and identify perspective dealers within the target market.

Motivated Marketing–Vice President of Operations; Texarkana, Texas

Designed and produced multimedia cross platform automotive advertising campaigns.

Established marketing goals for my dealers to ensure market share and profitability of products and/or services. 2020 – 2022

Planned and managed the dealership's advertising and promotional activities including print, electronic and direct mail media.

Created and execute monthly and annual marketing budgets for my dealers using a cross media approach.

Communicated with the factory advertising representatives on the dealer’s behalf regarding ongoing campaigns.

Collaborated with writers and artists managing copywriting, design, layout, paste-up, and production of promotional materials.

Designed all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories. Overdrive Marketing – Managing Partner; McKinney, Texas

Designed high performance multimedia advertising campaigns for automotive dealers nationwide.

Founder of the automotive key event which is the most produced automotive direct mail piece to date.

From a startup company founded in 2002 to generating over 17m annually within five years. 2004–2020

Created a buying consortium of advertising peers pooling together our direct mail volume which increased our buying power reducing the price for all group members.

Launched Market Analysis Now, a proprietary web-based advertising response tracking and data management system.

Evaluated market reactions to advertising programs, media placement, and merchandising policy.

Invented "Smart Mail" a direct mail program using the data from Market Analysis Now to increase the direct mail response rate from an industry average of .07% to 1.34% using "Smart Mail". PROFESSIONAL

SUMMARY

A result-driven, General Sales Manager with experience in sales processes, fixed operations, sales training, team building, inventory management and an expert knowledge of traditional and digital media methods along with comprehensive market analytics, hard-hitting creative, and personalized social media management to reach in-market consumers. Recognized for contributions to record-setting sales figures, territory expansion and new account development. Proven ability to lead sales teams to achieve multimillion-dollar revenue gains. Offer an in-depth understanding of the sales cycle process and remain focused on customer satisfaction throughout all stages. Experienced, “fearless” leader, expert presenter, negotiator and closer.

PROFESSIONAL

EXPERIENCE

White Bear Lincoln– Finance Manager; White Bear Lake Minnesota 1992–1997

Structure deals in accordance with lender guidelines.

Conduct credit interview with customers to verify the accuracy of the information on the credit application.

Present back-end products such as GAP and service contracts to applicable customers.

Maintain good lender relations.

Maintain a lender guide of programs currently used and obtain a working knowledge of them.

Evaluate new lender programs.

Rehash deals with lenders to ensure the best possible call.

Train administrative personnel on assembling funding packages.

Review funding packages prior to mailing.

Design and place advertisements for special finance.

Analyze credit reports to recognize conventional deals versus sub-prime deals.

Cost out special finance deals (prepare profit sheets). EDUCATION

Century Community College-White Bear Lake Minnesota

- Associates degree in emergency medicine.

1989–1991

Certifications & Software

QuickBooks

Microsoft Office

Adobe Illustrator

Adobe Photoshop

Sales Force

Windows 11

ADP

Reynolds & Reynolds

DealerTrack

Google Ad Words

LinkedIn

Facebook Ad Manager

Route One

Manheim Online

Dealer Center

SKILLS

Graphic Art

Website Design

Sales Management

Sales Training

Leadership

Digital Marketing

Direct Mail Marketing

Automotive Advertising

SEO\SMO

Sales Process

Forecast and Budget

Advertising compliance

Used Car Appraisal

Profit and Loss Analysis

Finance and Insurance

Dealer Management

Customer Retention

Dunlo Motors– General Manager; Crystal, Minnesota

Hired, trained, and developed a team of professional, high performance automotive salespeople.

Coached salespeople on standard methodologies for closing deals.

Set sales goals, tracked progress, and led the team to achieve and exceed their quotas.

Coached sales team on proper closing techniques through training and active participation.

Managed all deals to ensure maximum gross profit.

Trained sales staff on how to overcome objections, close sales, and perform all other steps of the sales process.

Created advertising campaigns and other promotions.

Ensured proper follow-up of all prospective buyers.

Forecast goals and objectives for sales gross profit, and fundamental expenses on a monthly and annual basis.

Approved the monthly financial statement for accuracy by the 5th of the following month.

Managed finance and insurance department, setting goals and monitoring charge backs. 1997–2004

PROFESSIONAL

EXPERIENCE

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