Jeff Acker

*** ********** ** • Neptune Beach, FL 32266 • 904-***-**** • ads3ca@r.postjobfree.com

Professional Summary

Dynamic Senior Marketing Executive with exceptional ability to amplify business values and brand footprint by implementing impactful marketing solutions and thriving on significant and lasting partner/client relationships. Multichannel Brand Advertising & Marketing Business Development Account Management Team Leadership & Mentorship

• Innovative Marketing: Grew year-end sales by 10.2% for Mercedes-Benz Southern Region by launching multiple sales events and market specific programs; created a unified brand experience by ensuring campaign participation of 120+ franchises across the region.

• New Business Acquisition: Generated multiple grassroots and guerilla campaign media billings for 59 Mercedes-Benz dealer ad groups; presented multipronged marketing proposals; secured 100% success in the southern region, encouraging penetration across all local regions.

• Brand Development: Grew brand awareness and employee morale for a $40M southern region group by launching multiple branding campaigns and redesigning messaging and marketing assets for 120+ retail stores. Strategic Brand Direction & Growth Stakeholder Relationship Management Business Digital & Social Media Marketing C-Level Client Communication Business Operations Improvement Market & Consumer Analytics KPI Creation & Management Project Management Organizational Development Main contact and relationship lead for the Mercedes-Benz Southern Region having rolled out over 100+ integrated and multichannel Tier 1, Tier 2 and Tier 3 marketing campaigns, including Spring, CPO, Summer and Winter sales events, advanced targeting SEM, social media and beta. Generated campaign buy-in from 59 media markets and 120+ franchise stakeholder groups by aligning national brand and regional marketing needs; led negotiations with regional and market clients on over $40M budget. Directed presentation for clients overseeing 10+ account managers, executives, and corporate personnel; leveraged field mentorship experience to hire and train AM and AEs.

Comprehensive background in automotive, sports, retail, and agency business. Expert at developing effective integrated marketing plans. Vast experience in corporate communications (National, regional and local), media, sports, marketing, relationship building and development. More than 20 years of management experience including all aspects of marketing communications including strategic planning, brand development, issue and reputation management, account management, including planning and execution, social media, media management, negotiation, and outreach in all forms of messaging including print, broadcast, SEM, programmatic, advanced targeting and presenting.

Core Qualifications

• Extensive experience in developing retail sales programs delivering ROI in the B2B retail, sports, automotive, and agency business

• Expert knowledge in designing, negotiating, and executing integrated marketing/media sponsorships delivering incremental results

• Strong management of multi-platform, cross-function campaigns benefiting clients

• Outstanding knowledge of brand positioning, psychographic, demographic targeting and business development

• Excellent interpersonal, communication and presentation skills Work Experience

OUTDOOR LIGHTING PERSPECTIVES 2018-Pres

Responsible for Lighting Design, Installation, Sales, and Marketing of Luxury Landscape Lighting. Started a new revenue source or the company to add permanent architectural-Holiday lighting installed in the soffit eaves along the outside roofline,

Vetted 13 permanent lighting companies before narrowing to three and selecting one partner Sold $100k of permanent lights in first 5 months (25% of total revenue) MERKLEY + PARTNERS, Jacksonville, FL

Southern Regional Account Director-Mercedes-Benz USA 2008-2017 Handpicked to spearhead tier-2 marketing efforts for Mercedes-Benz southern region, built, and influenced client base by identifying and targeting favorable franchise dealers and dealer groups after analyzing market sales data. Supported organizational development by handling P&L for marketing projects, superintending regional office and multiple corporate reports on planning, creative, media and project development

Highlighted product efficiency in comparison to heavily marketed competitor products by designing interactive, online, event-based awareness campaigns and drove traffic to dealerships using paid SEM, SEO digital media, social medial and YouTube ads

• Head and day-to-day point of contact for Mercedes-Benz Southern Region tiered marketing in 60 markets and 120+ retail franchise dealerships in 12 states with annual investments totaling $40+ million.

• Created campaigns and programs responsible for MOM and YOY sales increases of up to 20%

• Delivered exceptional customer service throughout the media buying lifecycle, to include proposal strategy/ideation, RFP responses and negotiations, creative asset gathering and management, launch and campaign pacing confirmation, performance/delivery updates, and campaign recaps/ROI

• Expanded brand outreach by spearheading several multifaceted sports-based marketing programs; built sports sponsorships with 20+ professional and college-level football, basketball and hockey properties that translated fan passion into brand loyalty with lively market specific brand creative

• Designed and successfully executed over 150 multi-platform, integrated partnerships including general market, Hispanic, PGA, NFL, NCAA, NHL, NBA and MLB team media sponsorships in excess of $20 million

• Head for regional roll-out and ongoing SEM/SEO digital media campaign of $10 million

• Managed regional P&Ls, including forecasting, budgeting, and reporting resource requirements

• Develop national and regional marketing initiatives, while strategically tailoring local marketing by budget and discipline

• Hired, trained, and supervised cohesive account team while developing and mentoring talent for personal and career growth

• Continued to upskill regarding client’s business, forces impacting the industry, sales trends, and client-specific challenges DONER, Jacksonville, FL

Southeast Region Account Director-Mazda North America 2000-2008

• Headed up tier 2 and tier 3 marketing for 125 dealers in six states for the Southeast Region of Mazda North America

• Developed and implemented dealer voluntary assessment program, increasing SE Region advertising budget by $3.5 million and sales by 7%

• Established $2.3 million budget for integrated media in Tampa and Charlotte markets leading to increased market share and sales increase of 5% using multichannel marketing initiatives of social media, market specific creative, SEM and advanced targeting

• Developed and sold online initiatives valued at over $2.5 million in Atlanta, Birmingham, Miami/Ft. Lauderdale and Tampa

• Sold $750k in grassroots marketing concepts in Miami/Ft. Lauderdale, Atlanta, and Raleigh FOX SPORTS NET FLORIDA, Tampa, FL

Regional Account Manager 1997-2000

• Developed, marketed, and sold integrated corporate multi-integrated marketing sponsorship programs for regional sports television network covering NFL, MLB, NHL, NCAA, and Florida high school programming

• Sold $2.5 million of new business in first year

• Managed over $11million in sponsorship revenue

• Researched and prospected for new local, regional, and national clients -- brought in 30+ new partners

• Worked with senior level management to develop and implement corporate sponsor advertising and promotions

• Developed and built strong relationships with sponsors to maximize client revenue, generate retail sales, build brand equity and grow market share

Education

UNIVERSITY OF FLORIDA

Bachelor of Science in Advertising

Marketing Minor

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