Customer Service Media Director
Resume:
Bette
Blum
Deerfield Beach, FL 33442
**********@*****.***
www.linkedin.com/in/betteblummedia
Diversified media professional with proven experience managing all aspects of multi media advertising including planning, negotiating, buying, sales, marketing and data analytics. Team player with excellent customer service and communication skills, high quality of work and highly self-motivated.
Experience
Media Director/Media Manager
Researched, developed and placed multi-million dollar media plans for Global and US markets.
Negotiated contracts and media buys yielding savings of 2M+.
Provided training and mentorship to staff on media usage, applications and reports to develop seamless operations and efficiency.
Positively worked collaboratively with clients, team members and junior staff.
Cultivated long term client and vendor relationships.
Negotiated value-added opportunities of 1M+.
Clients include: Sandals and Beaches Resorts, The Florida Keys & Key West, Certified Vacations (Delta Vacations, Universal Studios, Cayman Air Tours and American Express Vacations), Alamo Rent A Car, National Car Rental, Hollywood Tourism, the North Broward Hospital district and several residential and commercial real estate builders and developers.
Media included: Consumer Magazines, Newspapers, Online/Digital, Bridal and Travel Trade Publications/Sites, Meetings and Conventions Media, TV and Outdoor.
Account Executive
Developed campaigns/sold online and print advertising to major corporations, hotels, cruise lines and tourist boards including: Royal Caribbean, Celebrity, Costa, NCL, MSC, Carnival, Sandals an Beaches Resorts, Walt Disney World, Mexico Tourism and Puerto Rico Tourism.
Represented over 40 major market newspapers throughout the US.
Recommended marketing strategies for advertising, publicity and promotions for clients including: Entenmann’s Bakery, Kraft, Parkway Medical Center, Samuel Goldwyn Pictures and Charhut .
Annual sales exceeding 5M.
Bette Blum-page 2
Achievements
Managed media budgets of 50M+
Mediaweek’s Media All Star for Newspapers
Published Articles in The New York Times, Ft. Lauderdale Magazine and the Asbury Park Press
Author (Book): Bradley Beach Treasures; Reflections of the Jersey Shore
Blog: Down the Shore (NJ.com)
Experience
Afar and Bridal Guide magazines (Swain, Eversole & Schoch)-Consult/Remote 2020 – 2022
Hunter Hamersmith (Agency for Sandals and Beaches Resorts) N. Miami 2010 – 2020 Newspapers First Hollywood, FL 2005 – 2010 Tinsley Advertising – Miami, FL 2002 – 2005 Alamo/National Car Rental – Ft. Lauderdale, FL 1996 - 2002 Certified Vacations – Ft. Lauderdale, FL 1994 - 1996
Education
Bachelor of Science, Social Sciences and Advertising /University of Bridgeport
(magna cum laude)
Certificate Hospitality and Hotel Management /Florida Atlantic University
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