972-***-**** Email: **********@******.***
Highly skilled in marketing communications processes from issue identification with SWOT analysis, marketing strategy development, action plans, execution, follow-through, and follow-up. SPECIALIZATIONS:
Strategic Communications Advertising Brand Sales Tradeshow Event Planner Product Marketing & Management Website Copy and Design Screenwriting
! Professional Praise "
“I have found Kristin’s work ethic and knowledge very impressive. She keeps abreast of the latest trends that maximize corporate revenue while ensuring the company’s vision, integrity, and competitive advantage stays intact.” Deanna Faris, hired Kristin for (ABCA) Building and Construction Tradeshows
“Kristin is a very hard worker and gives 110% to everything she does. Her enthusiasm is contagious, and she always seems to have a passion and dedication to the things she is involved with. Kristin succeeded with the relationship part of the business, as well as the details attached to working for a publisher.”
Susie DeNardo, manager at Marcoa Publishing
MARKETING/EVENT PLANNING/TESTIMONY SCRIPTWRITER
Strategic Communications Consultant Good2Great Communications 1999-2022 A turnaround marketing and communications specialist taking on struggling businesses needing either a major overhaul or a directional transition for various clients: ADB, Inc., Construction Expo, Prudential, RAK Group, Mary Kay Cosmetics, Paws in the City, Ecolabs, Ericsson, QueenLight TV, and other business owners. Key marketing clients:
Chief Marketing Officer ADB, Inc.
Revamped and supervised the direction of day-to-day marketing and communications operations for a trade show company. Acted as the legal liaison for contractual resolutions, show magazine editor, and on-site event planner to clients.
National Marketing Director Construction Expo
Traveled nationally, overseeing the development and execution of all marketing programs for a tradeshow. Redesigned public relations, advertising, brand image development, written collateral, and web content. Texas Regional Marketing Manager Prudential Texas Properties Managed a $115 million-dollar residential real estate portfolio and 300 agents. Wrote advertorials, planning
& budgets, negotiated media buys, designed marketing, new agent trainer, and logo merchandise. Marketing Director Grubb & Ellis/RAK Group
Worked directly with the New York owner and on-site general manager. Maintained all media marketing for a large commercial building in downtown Dallas. Re-branded and promoted office and retail space, new niches in Disaster Recovery, Biotech, and Life Science. Ordered all promotional gifts for lease campaigns. Key marketing management skills include:
Established new marketing, research, and operations strategies that increased attendance average by 39.7% from the previous quarter and 72% from the prior year. Negotiated contracts totaling over $650,000 annually. Consolidation of marketing materials into fewer pieces with a consistent design concept saved
$135,000 in design and printing costs.
KRISTIN GAMMILL
SALES/PUBLISHING
Advertising Sales Executive Chansen & Marcoa Publishing 1999-2001 Generated 85% in new accounts sales and maintained 15% of existing accounts for a quarterly Newcomer Guide. Developed 70% in new accounts for a start-up publishing company chamber and local lifestyle books.
“Top Sales Leader” for spring 2001 publication and “Top Revenue Producer” summer 2001 publication. Major clients sold: Nissan, Nokia, SPCA of Texas, TXU Energy Services, Toll Brothers Home Builders, SMU, Dallas Love Field Airport, Benihana, and Trammell Crow Asian Art Museum. Developed and established a new clientele base for the company. Pitched and earned a $55,000 new vertical business in chamber books. PROJECT & OPERATIONS MANAGEMENT
Investment Operations Analyst Associates First Capital Corporation 1997-1999 Executed both domestic and foreign trades of $300 to $800 million in daily assets within the Treasury Department for four subsidiaries.
Analyzed portfolio data and reported weekly to the CEO, CFO, & EVP of Investments. Handled $250 million in monthly investments for Mexico and Japan. Forecasted revenue based on dividends/principal and income within various portfolios. Trained investment department on the Princeton AssetManagement (PAM) software. Special Program Project Manager PepsiCo Food Systems 1995-1997 Managed $35 million-dollar national hand-held computer equipment rollout in 10 Business Units and 250 cities for Pepsi-Cola Bottling in the United States and Canada. Recovered $7 million in uncollected and misallocated accounts receivables in only six weeks. Implemented a new monitoring Account Receivable Matching Process. Aggressively control expenditures by analyzing budget variances and initiating appropriate strategies resulting in a 31.8% reduction.
Redesigned reports to track logistics, inventory control, and forecast frequency equipment demand, saving $2.5 million for the overall project.
Wrote the user guide to data entry and crystal reports from mainframe for team shareholders. EDUCATION
B. A. Degree, University of North Texas
Master’s Degree work, University of Texas at Dallas 2019 Graduate of UCLA Extension in Feature Film Writing 2020 Graduate of UCLA School of Theatre, Film, Television Professional TV Writing 2021 UCLA School of Theatre, Film, Television Professional Advanced Workshop