Digital Marketing Web Manager
Resume:
Muhammad
Safwan Raza
**** ******* ******, *******, **, P3A 2K1,
Canada
*************@*****.***
[https://www.linkedin.com/in/safwanraza/]
Digital marketer with 15+ years of experience in Asia, Middle East, USA (Remotely) and UK (Remotely). Passionate about how new technologies are disrupting every market and always willing to contribute to it. Hand on experience with top and competitive industries like Travel and Tourism, Events Tickets, Healthcare, Education etc. Managed team of 21 Executive/Senior/Junior SEOs as SEO Manager. Worked with world’s oldest search engine Excite.com (For their Events and Education category), healthguru
(Video marketing and optimization), blackbookmag magazine (bbook.com), Emirates Hospital, Korea Tourism Department, Ticketluck, Stratford University (https://www.stratford.edu) etc. Having 2 years of digital marketing agency experience as well, Worked as Freelance SEO Consultant for Australian Based Digital Marketing Agency named “United SEO” in Dubai from Dec 2013 to Nov 2015 and handled over 100 Clients locally just for UAE market. Skills
• Digital Marketing Expert
• Search Engine Optimization (SEO)
• Keywords Analysis & Competitors Analysis
• Website Audit
• Website Speed Optimization
• Hands on experience with SEO Tools such as
Ahrefs, Moz, SEMRush, Screaming Frog, Raven
Tool, MajesticSEO, & SEOprofiler
• Link Building Campaigns (Acquiring relevant and
niche based backlinks)
• Content Optimization
• Google Search Console, Google Tag Manager,
Google Analytics, Google Optimizer Expert
• Goals Setup and ROI Tracking
• Local SEO, Video SEO, Mobile SEO
• Google Ads (SEM)
• Adroll (Display and Remarketing Ads)
• Website designing
• Landing Page Creation and Optimization
• Social Media Marketing (Including
Facebook, Instagram, Snapchat advertising)
• Email Marketing
• CRM
• Blog creation and engage the audience with
relevant content.
• Presentation skill
• CMS Expert (Wordpress, Joomla, Magento)
• Web Designing Tools (Adobe Photoshop,
Dreamweaver
2
Work Experience
Ecommerce Manager (0124) /Aquacade Pools & Spas Ltd, Sudbury, ON (Part Time)
March 2022 – Present
Aquacade is pools and Spas company serving Sudbury and Northern Ontario for over 28 years. They have fully ecommerce business as well and shipping the pool/spa parts all over Canada. I am fully responsible for:
- Keyword research, competitor analysis, technical SEO, content recommendation, new pages creation if required, plan and execute all digital marketing strategy, including SEO/SEM, social media and display advertising campaigns.
- Data Analysis.
- Implementing & tracking KPI's and working towards client Targets
- Upholding and maintaining the highest quality of service
- Highlighting the latest industry updates
- Collaborating with other Department for improved efficiency and performance
- Formulating ideas and creating new proposals
- Identifying the latest market trends, tools, resources and incorporating these into our practice.
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Develop and implement e-commerce strategy to improve website performance
- Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates, and email marketing
- Research market to discover new trends and technologies to improve website performance
- Develop content calendar and oversee website uploads and landing pages development
- Monthly Report on performance
Digital Marketing Specialist (1123) /Snagged Internet Services Limited, Sudbury, ON (Part Time)
March 2021 – Feb 2022
Snagged Inc. fully-fledged digital marketing company that helps businesses create and grow their presence online by providing smart and creative digital marketing solutions. I am fully responsible for:
- Keyword research, competitor analysis, technical SEO, content recommendation, new pages creation if required, plan and execute all digital marketing strategy, including SEO/SEM, social media, and display advertising campaigns.
- Data Analysis.
- Implementing & tracking KPI's and working towards client Targets
- Upholding and maintaining the highest quality of service
- Highlighting the latest industry updates
- Collaborating with other Department for improved efficiency and performance
- Formulating ideas and creating new proposals
- Identifying the latest market trends, tools, resources and incorporating these into our practice. 3
Digital Marketing Manager (0124) /Novomed Centers, Dubai UAE FEB 2018 – March 2021
Drafted and implemented company SEO plans from Scratch and created road map for accomplishments. Reached 20k+ Monthly Traffic in just 1 year and ranked over 1600+ keywords to page one of Google. Novomed has 7 micro websites in 3 Languages (English, Arabic, Russian) and 3 locations to target in UAE including, Dubai, Abu Dhabi and Al Ain. Created marketing strategy separately for each entity and location to get maximum ROI.
Created Google Ads Campaigns for different departments/doctors/clinics etc with large monthly budget. Digital Marketing Manager (0124) /American Hospital, Dubai UAE August 2020 – Oct 2020
Plan and execute all digital marketing strategy, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Design, build and maintain Social Media Presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels. Collaborate with agencies and another vendor partners. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
NOV 2016 – FEB 2018
Digital Marketing Manager(0124) /Bizrah Medical Center, Dubai UAE
Designed their website as I was the first person in Digital Marketing Department, Dr Bizrah was shifted from Saudi Arabia after spending 20 years there and new to Dubai. Helped him to build the team, content writing for website with the help of freelance content writer, website designing, SEO, SEM, SMS Marketing, Email Marketing was my core job there.
Helped them to rank on relevant search terms on first page for both English and Arabic Language. Created and maintained Google Ads campaigns with monthly budget of AED 20k Generated AED 1 Million monthly revenue with limited resources and doctors, center had only 2 doctors and one laser technician.
Dec 2013 – Nov 2015
Freelance SEO Consultant /United SEO, Dubai UAE
Worked as Freelance SEO Consultant for Australian Based Digital Marketing Agency named “United SEO” in Dubai from Dec 2013 to Nov 2015 and handled over 100 Clients locally just for UAE market. Main Duties were:
- On Page optimization
- create/suggest new pages for targeted keywords.
- content request with right keyword density and keywords variations 4
- Accounts creation on Google properties (analytics, search console) add tracking codes and verify the websites
- Sitemap creation and submission
- Technical SEO
- content optimization
- Meta tags update
FEB 2012 – SEP 2016
SEO Administrator (1123) /Emirates Hospital, Dubai UAE Created Digital Marketing Plan from Scratch including SEO, Google Ads, Social Media, SMS Marketing, Email Marketing etc
Performed comprehensive SEO audits. Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Developed and implemented link building campaigns.
Emirates Hospital is surgical hospital and it has cosmetic surgery brand named CosmeSurge. Maintained single-handedly their both websites with 2 languages (English and Arabic) in terms of SEO, Google Ads, SMS, Email Marketing, add/edit/remove new and existing doctors and any modification on the website. Reached 35k monthly traffic on all websites
APRIL 2006 – FEB 2012
SEO/Web Manager (0124) /Sofizar, Pakistan
Started as Junior SEO, worked on Click Fraud Project to help Advertisers on Google to figure out the illegitimate clicks. Promoted to SEO manager within 6 months after showing dedication and commitment.
Worked on Events Tickets websites (Ticketluck.com, Ticketnest.com, Ticketmayor.com, Ticketmy.com, Excite.com/events) and lead the team of 21 SEOs for the group. Lead the team for outsource projects of the company including Korea Tourism, Korea Medical, Sportsfan, HealthGuru (Video Marketing), bbmag, eddirect.com and many more. Events Tickets website Ticketluck.com reached 40k/month traffic on average at one point during the continuous period of 6 months, other has average traffic of 10k/month May 2004 – July 2005
Junior SEO/CreativeOn, Pakistan
Worked on company Web Hosting Website and some of their in-house projects, included antivitiligo.com (Herbal oil of Vitiligo) selling in USA Mostly I worked on Link Building including Reciprocal Linking, Directory Submission, Yahoo Forums etc Worked on some designing updates of websites, banners creation as well during my tenure with Creativeon.
Education
[2022-2022] Continue
[Project Management (Post Graduate Diploma)] /[Cambrian 5
College Sudbury]
Majors in Resource Management, Cost Management, Procurement Management, Stakeholder Management etc.
[2021-2022]
[Business Analytics (Post Graduate Diploma)] /[Cambrian College Sudbury]
Majors in Data Analytics, DBMS, Python, R, Datawarehouse, Data Mining, Database Management.
[2003-2005]
[Bachelor of Arts] /[University of the Punjab, Pakistan] Majors in Economics, Journalism
[1999-2002]
[Diploma of Associate Engineering] /[Govt College of Technology,Pakistan]
Majors: Electrical Engineering
[2003-2004]
[Diploma in Software Engineering] /[Govt College of Technology,Pakistan]
Majors: C++, MS Access, VB6, HTML, CSS, Coral Draw, Adobe Photoshop, Dreamviwer Activities
Attended SEO & Digital Marketing conference (Nov 2018) in Las Vegas named UnGagged Attended SES Conference in London in Feb, 2015
Received Google Green Belt (Includes Google Fundamentals and Advanced Tests) References
Farooq Omar
CEO
CreativeOn
******@**********.***
Zafaryab Khan
CEO
Sofizar
*****@*******.***
6
Lubna Bizrah
Director
Bizrah Medical Center
*****.******@********.***
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