KATHY GULINELLO

Media, Communications & Digital Marketing Content Professional

Showrunner & Founder, Pink Tank Productions www.pinktank.pink Linkedin: www.linkedin.com/in/kathygulinello

(Ph) 917-***-****

ads22s@r.postjobfree.com

Emmy-winning Content Creator, Creative director and brand manager, with 20 years of experience, known for creativity, exceptional vision, outstanding interpersonal skills, and senior management expertise within the fields of media and marketing with a proven track record of building cost-effective operations systems, as well as integrating digital and branded content to expand reach and revenue streams. ACHIEVEMENTS

● Founded a boutique media marketing company, Pink Tank Productions, aimed at amplifying the voices of women, known for shaping dynamic brand entities that stand out from the pack, including a successful instagram social media campaign for a major publisher that increased book sales by 75%. Reshaped brand voice for a health and wellness brand that led to national media placements and increased profits by 40%, Executed video production for sales and ad reels that resulted In increased demand and social reach.

● Maintains a deep understanding of print and video production, best practices and process that has led to leadership roles for Sony Pictures Television, Warner Bros, BET, NBC Universal, CBS Paramount Television and other brands resulting in several Emmy-award nominations and wins.

● Has implemented cost-saving systems through process transformation to streamline production that cut multi-million dollar budgets by 30% and increased productivity.

● Has become an authority as a creative director, trend forecaster, and strategist for PR agencies, publishers, and brands looking to see around corners at what's next on the horizon.

● Successfully engaged digital marketing tools, leveraged relationships and devised social media Influencer campaigns to drive brand Impact across broadcast, digital and experiential marketing activations.

● Increased purchase-intent for prominent skincare line utilizing media-training and a unique and impactful brand-story centered around a global influencer In the fashion and beauty space.

● Served as creative and editorial lead overseeing incubation and launch of a startup daytime television show with a multi-million dollar budget. Helped staff, manage, and provide mentorship to a team of 125+, including twenty project managers, graphic, art, PR, digital, and culinary team. Oversaw exponential growth of brand awareness on linear broadcast and digital channels with 144% engagement and earned media.

● Worked with integrations teams to maximize potential in $300-$500k monetized segments through creative executions and celebrity product placement that created new revenue streams for studios and production companies.

● Negotiated brand partnerships with online media outlets, publishers, pharmaceutical/health brands, and tech platforms, such as Tiktok, that have increased brand visibility and value for all parties.

● Strategized robust Initiatives in storytelling, PR strategies, virtual and augmented reality to convey complex health, medical, culinary, and wellness messaging In bold new ways.

● Effectively translated qualitative and quantitative study metrics, including Nielsen ratings, focus groups, Meta and Google analytic tools, into creative content that meets the audience where they are.

● Specialized knowledge base of creating content for health, medical, wellness and pharma companies as well as in the culinary space for major food and beverage brands / Has Co-authored health-based books & book proposals for doctors and chefs

WORK HISTORY

Sony Pictures Entertainment 2014 - 2022

Co-Executive Producer, "The Good Dish"

● Incubated and launched startup culinary and lifestyle culinary brand, nationally syndicated television show, and vibrant social media channels for major television studio that premiered as the #1 syndicated program with key week to week growth In younger, wealthier demographics.

● Managed all aspects of development and video production, Including oversight on casting, set-design, graphic look and tone of brand that was well received by audiences and station groups.

● Staffed and trained a team of 125+ creatives to create art design and scripts that had eye-popping appeal and Impact vastly unique from the competition across the daytime landscape.

● Closely trained talent and prepped celebrity guests and chefs, resulting in content that saw a 2X increase in organic web traffic, the highest social engagement of any other show launched that quarter, and 59.11% increased time on website.

● Implemented systems for a remote work model that Increased productivity and led to Increased employee retention.

● Created Influencer program to increase brand recognition across platforms and developed successful monetized, branded content to Increase revenue streams for the company Sr. Supervising Producer, "The Dr. Oz Show"

● Oversaw all aspects of production and launched new food franchises which reinvigorated the brand and led to three Emmy awards for the show and host.

● Conceived and executed an Investigative series into anti-science stem-cell industry scams, which led to high praise from

"The LA Times," and broadened show scope to include mental health, body positivity, and consumer-driven content.

● Excelled at making complex health, wellness, and medical information visual and appealing to a wide, national audience; specifically, increasing audience engagement around pro-vaccine content created In collaboration with The Biden Administration, CDC, Surgeon General, and private health, lab, and pharmaceutical companies.

● Created segments directly responsible for over 75 books landing on the New York Times Bestseller List.

● Oversaw Facebook Live original content around health and medical Information, featuring medical students from around the country, monitored and reacted to streaming metrics that revealed week-to-week growth among key consumers.

● Initiated and coordinated SMS marketing to drive tune-in and push public health Initiatives Consulting Work:

Krupp Communications PR Firm 2017-Present

● Chief Storyteller and Project manager devising innovative brand stories, PR and marketing activations for authors, experts, and health and wellness brands.

● Conceive & execute decks and video content resulting in overall increased awareness, engagement, and national media placements.

● Provide media training services for top clients

News Nation, “Ashleigh Banfield” 2022 - Present

● Freelance news writer & Producer for national news interview program Food Network, “The Kitchen” 2022

● Coordinated and Produced impactful branded content integrations for major food & alcohol brands on cable cooking show with video and visual deliverables to reach a large audience. NBC Universal, "Today Show" 2022

● Expanded the iconic morning show's digital reach by helping to create and execute a new digital roundtable talk show with Jill Martin, Tiktok influencer, "Tinx," and relationship expert Tracy McMillan BET 2014

● Helped conceive and execute a new Late Night brand and television pilot for AJ Calloway. Utilized industry connections to secure Robert De Niro as lead guest. Warner Bros / Telepictures 2010-14

Sr. Supervising Producer, “Anderson Live” & “Bethenny”

● Oversaw two major show launches featuring Anderson Cooper and Bethenny Frankel.

● Worked with Integration sales team to secure and execute brand partnerships, resulting in over $10 million of successful contracts.

● Participated in the successful re- formatting of Anderson Cooper’s daytime talk show, ultimately resulting in a 25% surge in younger-demo ratings

CBS Paramount 2003- 10

● Helped launch the first high- energy, medical and health-based Emmy- winning daytime talk show, "The Doctors" garnering an Emmy win and Increasing ratings over lead-in programming In all major markets.

● Cultivated relationships with top- ranking doctors, hospitals, medical tech & Pharmaceutical companies, beauty, and lifestyle experts.

● Successfully developed and launched a celebrity-driven recurring segment, “The Motherhood Survival Club,” with a corresponding web community. As a producer at "The Montel Williams Show" obtained Exclusive True Crime Interviews EDUCATION HISTORY AWARDS

Rutgers University, New Brunswick, 2002 2018 Daytime Emmy, Outstanding Informational Talk Show Bachelor of Arts, Journalism & Mass Media 2017 Daytime Emmy, Outstanding Informational Talk Show 2010 Daytime Emmy, Outstanding Informational Talk Show

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