E-Commerce Manager & Marketing Manager

ALEXANDRA THEODOULOU

***** ***** *****, ****** ** 91436* CELL: 310-***-****

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EDUCATION

FASHION INSTITUTE OF TECHNOLOGY, STATE UNIVERSITY OF NEW YORK

• Bachelor of Science, Entrepreneurship & Management for Fashion & Design Industries (cum laude) May 2018 FASHION INSTITUTE OF TECHNOLOGY, STATE UNIVERSITY OF NEW YORK

• Associate in Applied Science, Fashion Merchandising Management (cum laude) May 2016 WORK EXPERIENCE

LINE OF ONE – E-Commerce Manager & Marketing Manager Aug 2020 – Present

• Responsible for E-Commerce merchandising including brand alignment

• Conduct weekly sales, inventory analysis, market conditions & trend analytics

• Assist in Developing and managing marketing and sales strategies

• Responsible for creating & managing brand presence across social media platforms (Instagram, Facebook, Tik Tok etc.)

• Merchandise and manage sales on Shopify

• Create and handle PR strategy including gifting and client relations

• Organize and manage editorial photo shoots of clothing for website and inventory ledger

• Develop & manage customer accounts & relationships BELLE FARE – Account Executive Sept 2018 – Mar 2020

• Maintain relationships with buyers throughout season to generate additional orders

• Manage and secure appointments with department store and independent boutique buyers in NY Showroom

• Review samples with production, give input on feasibility of design and suggest design changes

• PO entry and verification including shipping and completion of PO; Handle billing & invoicing

• Assist in developing marketing strategies including finding fashion bloggers to represent the brand

• Responsible for creating & managing brand presence across social media platforms (Instagram, Facebook)

• Assist in managing retail website including day-to-day content of website

• Maintained inventory accuracy of samples

• Responsible for setup, breakdown & working with Buyers at Coterie and ILOE Trade Shows

• Assist with organization of photoshoots for upcoming line; includes styling

• Conduct weekly sales, inventory analysis & trend analytics MELISSA ODABASH, NYC – Public Relations Intern (Paid) Aug 2017 – July 2018

• Press coverage releases – Assisted in creation & distribution of promotional materials

• Social media assistance – @melissaodabashdesign – Participated in creating & maintaining brand presence across social media platforms

• Coordinated gifting to celebs and influencers

• Showroom maintenance and collection merchandising – Including coordination & setup of showroom

• Inventory reports – Maintained inventory accuracy of samples

• Customer service – Supported Account Managers in all aspects of their day-to-day interaction with clients including greeting agents and potential clients visiting showroom

• Trade Show experience – Cabana at Miami Swim Week & Coterie at the Javits Center – Assisted in setup, breakdown

& worked with Buyers

LF, NYC & LA – Stylist Feb 2016 – Oct 2016

• Worked as a stylist, maintained client lists and merchandizing. ABC Television, Los Angeles – How to get Away with Murder - PA Wardrobe Depart June 2015 – Sept 2015 SKILLS

• Computer: Microsoft Office Suite – Shopify, Quickbooks, Excel, MAC OS, Photoshop, Magneto, PowerPoint, Word

• Social Media Management: Facebook, Instagram, Pinterest, Twitter, TikTok

• Other: Visual Merchandizing, Detail Oriented, Quick Learner, Self-Motivated, Flexible, Collaborative

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