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Marketing Officer Project Manager

Location:
Seattle, WA
Posted:
October 18, 2022

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Resume:

Pak Chiu (Patrick) Fung

ads207@r.postjobfree.com • 425-***-**** • www.linkedin.com/in/pakchiufung

EDUCATION

University of Washington, Michael G. Foster School of Business Seattle, WA June 2022 Bachelor of Arts in Business Administration, Concentrations: Marketing and Information Systems Cumulative GPA: 3.52/4.0. Dean’s List, 5 quarters. Relevant Coursework: Application Programming, Networks Cybersecurity, Database Management, Customer Analytics, System Analysis and Design, Business Data Analytics, Strategic Management, and Introduction to Information Systems. Cascadia College Seattle, WA June 2020

Associate of Arts in Business Administration

Cumulative GPA: 3.97/4. Presidential honors, 6 quarters SKILLS

Technical: Python, R-studio, SQL, Excel, Visual Studio, Tableau, Canva Languages: English, Cantonese, Mandarin. Certifications: UW Foster School of Business R Certificate Seattle, WA May 2022 PROFESSIONAL PROJECTS

Customer analytic (R): Used R to run analytical methods such as RFM analysis, linear regression, logit models, neural networks, decision trees, ensemble methods, and market basket analysis and recommendation systems in the context of customer analytics.

Database Management (SQL): Analyzed a business situation to determine information management needs, designed a database to address those needs, learned SQL queries to retrieve information from a relational database, and used SQL to generate and present useful insights from real-world data.

Application Programming (Python): If statement, local and global variables refactoring artichokes to use function, check for non-numeric input, read multiple input at once, validation using infinite loops, object-oriented programming (Loading and saving data from and to files), reading Inputs: Use of List, Dict, Exceptions, OOP. Compression, Map, Lambda, Reduce, Filter.

Strategic Management: “T-Mobile Case Competition” identified business needs and pain points, and explained technical benefits and deficits of implementing SD-WAN to non-technical audiences. Evaluated the solution with Blue Ocean Strategy, ERRC Value Curve, VIRO, SWOT, and PESTEL Analysis. PROFESSIONAL EXPERIENCE

Project Manager Intern, Junior Chamber International Hong Kong. Hong Kong April 2021 - August 2021

Created and implemented a three-month progressive campaign to promote the usage of sugarcane straws and replace plastic straws in 30 restaurants. Resulted in more than 40 local restaurants switching to our products. Strategic plan was based on the 17- sustainable development goals.

Calculated and reported the use of funding and timelines of the initiative. Managed resources from different departments and delegated tasks among team members to communicate between manufacturers, the organization, and restaurants.

Used R-studio to analyze, visualize, and foresee the trend of the campaign. Interpreted the data for decision-making and reported the findings to upper management.

Marketing Officer, Cascadia College Seattle, WA September 2019 - June 2020

Oversaw all marketing efforts, coordinate with the digital design team to meet deadlines, and report to the supervisor.

Responsible for marketing, advertising, and running the college Instagram page with weekly posts, live streams, and replies to facilitate interactions with students. Set goals and reached a 500+, 30% increase in followers on Instagram.

Analyzed attendance, views, and marketing efforts in Excel to adjust the following marketing approaches.

Innovated and managed marketing campaigns such as creating in-class visits to promote events through word-of-mouth and email marketing campaigns, which resulted in 30+ followers per visit and 400+ new emails.

Recruited and interviewed applicants for marketing officer internal and external positions. LEADERSHIP ACTIVITIES

President, Chinese Communication Club, Cascadia College. September 2019 - June 2020

Organized and coordinated events as the leader. Led and distributed 20+ people into several teams based on tasks and facilitated other team leaders’ communication and resource usage.

Requested college sponsorship and planned a 3-day trip to San Francisco to bring 15+ students to explore Chinese culture. Developed a tabling event to showcase and spread knowledge learned from the trip, with more than 100+ visitors.

Analyzed and allocated funding for events using Excel spreadsheets, such as expenses for Chinese Dim Sum, flights, and hotel fees.

President, Soccer Club, Cascadia College. September 2019 - June 2020

Organized and led weekly soccer training. Trained 30+ people on basic soccer skills and conducted soccer matches.

Allocated funding to improve soccer equipment to enhance participants' soccer experiences and commitment.



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