Cheryl G. Rech, M.T.
Brentwood, TN 37027
Home: 615-***-**** Cell: 615-***-**** E-Mail: **********@*****.***
QUALIFICATIONS SUMMARY
A motivated professional with over 15 years of career success in sales, relationship management, customer service and event planning. Excellent at making presentations, analyzing data and recommending solutions. Proven ability to implement LAMP based account business plans to identify and maximize sales opportunities. A leader with a commitment to improving efficiency through effective operations.
●Corporate Accounts
●Customer Relations
●Training and Consulting
●Account Management
●Strategic Planning
●Change Management
●Workflow Analysis
PROFESSIONAL EXPERIENCE
HemoCue America Brea, CA 2013-March 2014
Hospital Sales Specialist, Southeast
●Responsible for covering major hospitals in a 14 state Southeast territory
●Promote the sale of Hb, WBC, Glucose, Plasma Low POC analyzers
●Provide demos, evaluations, quotes and training for all products
●Prospect and determine opportunities for specialized testing in all areas of the hospital
●Develop 30-60-90 pipeline and track and monitor opportunities in Salesforce
ALERE, INC. San Diego, CA 2011 - 2012
Instrument Product Specialist, Southeast
●Responsible for qualifying, developing and managing all ELISA instrumentation opportunities for the Southeast region.
●Maintained and grew Infectious Disease, AutoImmune and Enteric products.
●Developed customer workflow analysis, presentations and proposals for Account Executives. Provided leadership to the account team and managed targeted accounts.
HAEMONETICS CORPORATION, Braintree, MA 2004 - 2010
Regional Account Manager/Southeast Region, Brentwood, TN
●Responsible for managing a five state territory ensuring the sales plan was achieved through the selling of Blood Management Solutions.
●Promoted the sale of products to new and established accounts to achieve sales objectives and greater market penetration.
●Provided customer conversion training and education on all products, concepts, and best practices in the industry.
●Developed multi-level relationships from the CEO level throughout all departments.
●Prospected new and existing customers for service, software, Six Sigma and Lean consulting programs. Generate sales lead and formulate sales forecast for all products.
■Achieved President’s Club in 2005 and 2007
Cheryl Rech 615-***-****/615-***-**** Page Two
■Developed and executed territory plans for all regional Blood Center accounts
■Designed and implemented automated technology plans for customers that improved productivity
ORTHO-CLINICAL DIAGNOSTICS, (a Johnson & Johnson Co.) Raritan, NJ 1992-2004
National Health System Executive, Brentwood, TN, 2000-2004
●Managed Corporate Accounts including cross-functional teams and utilized strategic business planning that resulted in achieving OCD’s business objectives and financial operational goals.
●Tracked, monitored and reported on GPO/ IDN contract performance both internally and externally and provided annual business reviews
●Managed new product and contract launch package development, roll-out and communication to both customers and the field sales organization. Built and maintained key relationships with targeted corporate partners.
●Achieved revenue targets, sales objectives and company financial goals.
●Led new product launch for U.S. market resulting in the first customer sale.
●Negotiated national OCD contract terms and conditions for GPO’s and commercial laboratories.
●Coordinated activities and presentations with other J&J operating companies
Regional Manager, Blood Bank Systems, 1992-2000
Responsibilities included developing account strategies/plans for hospitals and laboratories in Northern AL, West and Middle TN, North MS and part of East AR. Conducted technical lectures, ”wet” workshops, in-services and distributor training programs for customers to support sales efforts. Coordinated state, regional and local society meetings. Assisted with the training of new representatives as well as covering vacant territories.
1.Ambassador Club – 1994, 1996, 1997, 1998
2.Sales Representative of the Year - 1996
3.100% of Quota Club – 1994 -1999
4.Balanced Performer Award – 1994
5.Circle of Excellence - 1999
6.Outstanding Sales Achievement Award - 1995
7.Blood Bank Specialist of the Quarter - 1995
RESPONSE ONCOLOGIES, INC. Memphis, TN 1990-1992
Lead Medical Technologist/Flow Cytometry Department
Responsibilities included receiving specimens, setting up and reporting Leukemia/Lymphoma profiles and CD34 stem cell products for High-Dose Cancer Research clinic and performed wet lab preparation, QC of Instrumentation and record temperatures daily. Reported all patient results to all facilities within an eight hour time frame. Responsible for ordering reagents, supplies and inventory control.
BAPTIST MEMORIAL HOSPITAL EAST, Memphis, TN 1986-1990
Medical Technologist, Pathology Department
Responsibilities included performing and reporting Chemistry, Hematology,
Coagulation and Microbiology testing for all in-patient, out-patient and NICU patients.
Performed STAT testing for the Cath Lab and Cardiovascular Surgery Department.
Responsible for Instrument QC, maintaining QC records, recording all laboratory temperatures as well as training of new employees and collecting all testing specimens for the Neonatal ICU.
EDUCATION
B.S. in Medical Technology/Minor in Chemistry and Biology
The University of Mississippi, Oxford, MS
PROFESSIONAL DEVELOPMENT
●Women’s Leadership Initiative, Johnson & Johnson 2000-2004
●Team Development for High Performance, Johnson & Johnson 2000
●The Executive Technique,Johnson & Johnson 2000
●Effective Writing, Johnson & Johnson 2002