Marketing Associate Consultant

References Available Upon Request

JESSICA T. VU

ads0il@r.postjobfree.com www.linkedin.com/in/jessicavu/ 408-***-**** PROFILE

A passionate brand marketing professional with experience in leading projects for Fortune 500 companies – focusing on brand growth and product development. Successful engagements with high-profile CPG industry clients resulting from vision alignment coupled with targeted public messaging.

• Successful history of collaborating with organization’s lines of business to achieve constituent satisfaction both vertically and horizontally

• Professional distinction as Branding Professional for Clients and key stakeholders

• Experience spans from Consumer-Packaged Goods (CPG) to Hi-Tech

• Deep Passion for business driven by strategic thought, problem solving and a demand for results

• Adept at navigating potential issues with discretion, confidentiality, and diplomacy

• Skilled in recognizing opportunities/creating strategies to deliver measurable results CAREER ACCOMPLISHMENTS

• Maximized Rust-Olem Corp.’s $13M Krud Kutter brand by successfully identifying a way to expand into the FDM channel and leveraging the brands’ equity – resulting in significant revenue accretion

• Managed a multi-phase test for Blue Diamond Growers which they then successfully launched their new premium product line – Crafted Gourmet Almonds which contributed to over a 5% growth in 2018 from the previous year which report net sales at $1.5 billion

• Contributed to the successful turnaround of the Barber Foods brand which resulted in the $4.2B sale of AdvancePierre to Tyson Foods

PROFESSIONAL EXPERIENCE

68 Auto Detail -- Marketing Plan Development & Social Media Awareness Mar 2020 – Present Marketing Consultant // Silicon Valley, CA

Brought on as a consultant to increase awareness of the shops’ services through social media presence and website updates and designs.

• Increased awareness and engagements through social media presence and gained 168 interactions within the first week – impressions were up +2,435%, profile visits were up +251.8% and website taps were up +600%

• Responsible for new marketing strategies and partnership development with nearby big-name dealerships eTopus -- Marketing Plan Development and Exhibition Set-Up/Management Dec 2019 – Feb 2020 Marketing Consultant // Silicon Valley

Brought on as a consultant for a new semiconductor company that wanted to gain more exposure within the industry and the Silicon Valley with the upcoming exhibition, DesignCon 2020.

• Managed all communications with cross-functional teams to understand the product and the exhibition requirements to internally create a timeline for critical tasks and final deadlines

• Hired and handled all Vendor Management and Booth Designs including but not limited to creating the design of booth layout as well as booth panels

• Increased consumer awareness by developing campaign material, including banner ads, print collateral, social media presence while creating content for a series of new (before, during and after) the event for press release

• Initiated discussion and generated marketing messages and slogans for company and created company overview video

References Available Upon Request

GAMECHANGER PRODUCTS, LLC May 2018 – May 2019

Project Manager // Alameda, CA

• Responsible for managing $2M+ project budgets

• Managed between 6+ projects at any given time – guiding the entire process from beginning to end (ideation, creative development, approval and production) ensuring deliverables and budgetary concerns were met

• Identified optimal marketing strategies tailored for the project’s objective (including In-Store Signage, Competitive Promotions, Coupons, Demos, Digital Ads, FSIs, etc.) to achieve national product launch

• Generated and continuously maintained data sets for respective projects on a weekly basis (tracking dollar and sales units in the competitive category) for data analytics and results reporting

• Trained and supervised multiple field associates to ensure proper execution of field tests SOCIONEXT AMERICA, INC. Sep 2017 – Apr 2018

Marcom Specialist // Sunnyvale, CA

• Managed web projects, events and tradeshows; end-to-end coordination with internal/external product teams, show management and vendors to develop project timelines and ensure timely execution of all related activities

• Developed and communicated high-quality digital content for Business Units

• Managed third-party inbound sales support for all BUs GAMECHANGER PRODUCTS, LLC Dec 2015 – May 2017

Senior Marketing Associate // Alameda, CA

• Collaborated with vendors and suppliers to manage the creation of marketing materials while ensure timely deliverables

• Advised clients on product attributes (i.e., concept, price, packaging, etc.)

• Developed plans for both qualitative and quantitative methods for consumer research

• Responsible for managing project budgets

GAMECHANGER PRODUCTS, LLC Mar 2015 – Dec 2015

Marketing Associate // Alameda, CA

• Planned and executed demo events in retail settings

• Partnered with retailers to execute in-store marketing tactics for clients

• Created research presentations and materials for business development, retailer meetings and final report EDUCATION

University of San Francisco, San Francisco, CA

Bachelor of Science in Business Administration

Major: Marketing, Honors List

Graduation: December 2014

SKILLS

• Project Time Management

• Group Problem Solving

• Qualitative & Quantitative Consumer Research

• Marketing Research – Focus Groups,

Ethnographies, In-store Demos, Shopper

Intercepts

• Powerful Negotiator

• Goal Management

• Team Leadership

• Communication Competence

• Detail Orientation

• Build & Maintain Client Relationships

• Budgeting

• Data Management

• Microsoft Office

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