Development Assistant Marketing Manager
Resume:
Margaret (Meg) Schneider
***.*********@*******.***
www.linkedin.com/in/meg-schneider
MARKETING CAMPAIGN LEADER
Experienced direct response marketing manager with a strong background in data management and campaign analysis. Exceptional project management skills working with cross-functional teams and direct reports. Demonstrated knowledge in data integrity, strategic planning, list segmentation, and process improvements. Builds and leads effective teams.
SKILLS
Segmentation
Digital Marketing & Email Deliverability
A/B Testing and Execution
Customer Acquisition
Campaign Management and Execution
Customer Relationship Management
Analytics & Data Research
Postal and Print Planning
Data Hygiene & Merge/Purge Processing
Strategic Planning
Proficient Microsoft Suite - Excel, Access, Word, Visio and PowerPoint
Beginning SQL Knowledge
PROFESSIONAL EXPERIENCE
Spring-Green Enterprises 2020 – Present
Director of Direct Marketing
Accountable for all aspects of print marketing including campaign setup, universe segmentation, copy approvals, metrics and results analysis, and all print collateral for 130+ franchise owners across both brands and franchise development.
Implement process improvements to reduce manual file creation and data inaccuracy and increase efficiency.
Create campaign reporting processes and improve reporting logic to be consistent across campaigns.
Implement strategies to improve sales for all franchise owners.
Manage list selection from 15MM record database based on priority and performance analysis.
Research and implemented a new vehicle wrap vendor in 2022.
Analyze, report, and provide strategic recommendations for each franchise owner to aid in performance.
Created new franchise owner training documents.
Managed all print vendor relationships and quarterly strategic meetings, including by not limited to price negotiations.
Discover Financial Services 2019 – 2020
Lead Marketing Strategy
Managed all aspects of marketing campaigns including test setup, universe segmentation, copy approvals, and response analysis for email, print, and site marketing for fee-based products.
Created marketing campaigns producing 30%+ YOY increase in product enrollments and the highest enrollment month on record (May 2020) since product launch in 2018.
Contributed to enrollment flow improvements yielding a decrease of tech diff errors by 4%.
Consistently lowers CPE goals MOM by decreasing production costs & increasing enrollment rates.
Streamlined campaign reporting process and improved reporting logic to be consistent across channels.
Launched marketing initiatives supporting new features/product enhancements and new market strategies.
Created and maintained product scorecards tracking KPIs.
Implement strategies to improve Open & Click email metrics to keep within company benchmarks.
Staples (Quill Business Unit) 2015 - 2019
Customer Database Marketing Manager
Provided strategic recommendations for segmentation relating to promotional, trigger and awareness emails, as well as print media pieces; including but not limited to testing in all channels.
Revamped email delivery and printed execution procedures substantially lowering this process by 25%.
Strategized and implemented data hygiene projects for the entire business unit including data validation and duplication reduction which improved data quality for optimal customer segmentation resulting in top-line benefit to the business of $780,000 annually with $176,000 one-time project cost.
Led marketing and circulation teams in print strategy improvements with projected annual cost savings to reach $1.25MM.
Created process improvements for all channels, reducing error rates by 15%.
Developed circulation business rules and strategies to improve and maintain 95% or higher email deliverability and inbox rates.
Provided strategic recommendations for segmentation relating to promotional, trigger, and awareness emails for active, lapsed, and loyal customers.
Designed data hygiene projects and best practices that improved data quality for optimal customer segmentation and following data regulations.
Negotiated contracts and managed vendor relationships to ensure projects were on time and on budget.
Provided forecasted numbers to management on a weekly, monthly, and quarterly basis.
R.R. Donnelley & Sons Company 2006 - 2015
Senior Program Manager, Strategic Consulting, CRM & Database Marketing (2010 - 2015)
Program Manager, Strategic Consulting, CRM and Database Marketing (2006 - 2010)
Lead for all data, creative, and production for the customers’ acquisition and renewal business which represents 90% of customers’ annual revenue.
Implemented process improvements such as an automated reporting system and work order tracking system.
Assisted with model development for acquisition, cross-sell and renewal programs.
Designed strategy for Acquisition, Welcome Programs, Cross-Sell, Renewal and Newsletter mailings.
Analyzed client metrics for strategic recommendations which resulted in continued program improvement throughout the customer relationship.
Developed analytical reporting which measured and monitored KPIs.
Directed targeted segmentation research and recommendations for mailings.
Recommended strategies with project management including development of timelines utilizing MS Project.
Directed all list rental and variable overlay orders as needed for the customers.
Developed and communicated all list processing, merge purge, and segmentation instructions.
ADDITIONAL RELEVANT EXPERIENCE
Epsilon, Client Services Representative
HSBC, Production Manager
Experian, Account Representative
Omeda Communications, Account Representative
KMPG LLC, Marketing Database Assistant / Practice Development Assistant
EDUCATION
Studied History at Northeastern Illinois University, Chicago, IL but did not complete degree.
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