Corporate Manager Project

Francisco Herrera-Teran

**** ******** ***. # ****-*, Miami, Florida, 33129

Cell 786-***-**** ø Email: ********@*******-**********.***

Highlights of Qualifications

Intuitive and with vast experience in food/marketing-related businesses and general management.

Wide-ranging domestic and international network.

Demonstrated experience in sales, marketing, planning, corporate imaging and packing-design.

Excellent management skills, experience with budgets, personnel, market-analysis and start-up operations.

Strong practical and theoretical foundation in improving production methods and project management

Career History

Femwell Health Group Healthcare Administration Services

Miami, Florida March 2004 – current

Business Consultant/Project Manager

Served as Corporate Project Manager for more than 16 years in different areas involving Marketing, Planning, Business Development, Quality Assurance and App Development.

Ocean Pro3, LLC Business Consulting

Miami, Florida February 2003 – current

General Manager (Managing-Member)

International Business Consulting firm specialized in helping Latin American companies entering the U.S. market, or U.S. companies entering the Latin American market.

Served as Consultant for Technology 4 Solutions (Boca Raton), CNS Banking (Mexico), Pentacles Energy (Miami), Femwell Health Group (Miami), COMEPESCA (Mexico), Ocean Farmers (San Diego) Vital MD (Miami), OUR MIcrolending (Miami), Adorno & Yoss (Miami), Hatteras Yachts (Mexico), Bermudez Rum (Dominican Republic), GNP Media Group, Nuvola Technology (Ft. Lauderdale), among others.

Storm Seafood, Inc. Salmon & Cod Production and Wholesale

Fort Lauderdale, Florida Reported to: President (04/2002 – 11/2002)

Vice president for Latin America

Subsidiary of Marine Harvest (world’s largest salmon producer) and Fresh Atlantic (Norway). Owns brands “STORM” and “OCEAN STORM”. It has a strategic alliance with Ocean Garden Products (OGP) for frozen seafood distribution.

Developed an infrastructure for conducting sales of STORM and OGP products in Latin America through Authorized Distributors and Corporate Accounts. Start-up process. STORM decided not to pursue the Latin American project because they later considered it “a high risk, marginal profit region”.

Ocean Garden Products, Inc. Among 'Top Ten' Seafood companies in the U.S.

Mexico City, Mexico Reported to: Vice president Sales & Marketing (03/1998 – 04/2002)

International Sales Manager for Latin America

Wholesale and Retail

Procurement for major wholesalers, hotel & restaurant chains.

Sales Offices and agents in the U.S., Europe, Asia and, most recently, Mexico.

Designed OGP's commercial strategy to initiate sales in Mexico and Latin America.

Executed OGP's 'start-up' sales operation in Mexico: transportation, distribution, warehousing, sales & marketing, PR, advertising, and development of new packages and new products.

2001’s Salmon Salesman of the Year (1st Year)

1st year of sales (1999): US$ 4,0 million. 2nd year of sales (2000): US$ 10.5 million. 3rd Year (2001): US$ 9,0 million. (due to September 11t‘s events, but surpassed previous years in volume). 4th Year: $15 million.

Latin American Fishing Business Association (ALEP)

Mexico, DF Reported to: Board of Directors: (01/1995 - 12/1997)

Director General, CEO

International Non-Governmental, Fisheries Organization with members in 12 Latin American countries.

Played an important role in the lifting of the U.S. tuna embargo on 5 Latin American countries through the amendments of such U.S. Laws.

Author and promoter of the SICLOPE Project (Latin American Commercial Fisheries Information System). Reviewed by the Inter-American Development Bank in Washington, DC.

Organized two major Latin American seafood business conferences.

Increased the number of associates from 7 to 40 members in three years.

Venezuelan Fisheries & Aquaculture Service (SARPA) Federal Government Agency

Caracas, DF Venezuela Reporting to Minister of Agriculture & Husbandry (03/1991 - 05/1994)

Undersecretary - Director General

Staff: 400. Budget: USD 3,5 million.

Founder of the Venezuelan Fisheries & Aquaculture Service.

Established the legal frame for the development of aquaculture in Venezuela.

Authored the Venezuelan Fisheries & Aquaculture Federal Law.

Co-author of the 'La Jolla International Agreement for the Conservation of Dolphins and Yellowfin Tuna in the Eastern Pacific Ocean'.

Participated in the original group that wrote the first draft currently known as FAO's 'International Code of Conduct for Responsible Fishing'.

Negotiated the inclusion of Venezuela in the 'European Union-Andean Pact Financial Agreement for the Development of Artisan Fisheries in the Region (VECEP)'.

Organized in Venezuela the 'III Latin American Technical Meeting about Technology and Quality Controls in Seafood Products' (HACCP)

Grupo Aledo / Alimentos Margarita Seafood Canning & Vegetable Oil Company

Caracas, DF Venezuela Reported to: Executive President (02/1987 - 02/1991)

Marketing, Institutional & International Relations Corporate Manager

Largest and oldest seafood canning companies in Latin America and Manufacturer of Vegetable Oil.

Divisional Annual Budget: USD 450,000.

Launched the company's first advertising campaign, after 15 years off the air, and conducted the marketing strategy for 'Margarita tuna' to restore the 60% market-share the company had lost.

Developed the 'corporate identity' and Manuals of ALEDO GROUP and its nine subsidiaries.

Responsible for all the redesign of MARGARITA's sixty-products-line labeling (tuna, sardines, clams, soups, salmon): logos, pictures, legal text, barcoding (2nd. user in Venezuela), recipes, etc.

Negotiated the exchange of seafood products between MARGARITA and Chilean company CONTRADE, under 'white line exports'.

Education

MBA, IESA, Caracas Venezuela

Bachelor of Science, Eckerd College, St. Petersburg, FL

Post-Graduate Studies

Management.

Business Administration

Corporate Planning

Marketing & Advertisement

Project Management and Trade.

Technology: Advanced knowledge in Internet, Intranets, Clouds, MS Office (Excel, Power Point, MS Word), Photoshop and databases.

Languages

Bilingual: English (100%) Spanish (100%)

Lectures, Seminars, Conferences & Trade Missions

FHT has conveyed or given lectures, seminars, conferences and/or participated in trade missions to: Australia, Bahamas, Barbados, Belgium, Bermuda, Brazil, Canada, Chile, Colombia, Denmark, Dominican Republic, Costa Rica, El Salvador, France, Guatemala, Honduras, Italy, Japan, Korea, Mexico, Nicaragua, Norway, Panama, Peru, Puerto Rico, Spain, Switzerland, United Kingdom, United States, Vanuatu and Venezuela.

Honors & Recognitions

Selected to participate in the U.S. Department of Agriculture’s Cochram Fellowship Program (2002)

Interviewed for The Learning Channel’s program “The Ultimate Ten (2001)

Nominated to the Seafood International magazine's 'Seafood Personality of the Year' 1997 award.

Honorary Fellow Member of the 'Royal Geographical Society of the United Kingdom'

Awarded the Venezuelan Navy's 'Admiral Luis Brion Decoration' (in first Class)

Awarded the Venezuelan 'National Guard's Cooperation Cross' (in second class).

Institutions

President of the Inter American Tropical Tuna Commission (IATTC). San Diego, Ca., USA.

President of the Latin American Fisheries Development Organization (OLDEPESCA). Lima, Peru.

Director General of the Venezuela Seafood Canning Association (CANPESCA). Caracas, Venezuela.

Board of Directors of the Venezuelan Tuna Boat Association (AVATUN). Cumana, Venezuela.

Consultant to the European Union's Central America's Fisheries Development Program (PRADEPESCA). Panama, Panama.

Member of the Board of Directors of the Venezuelan Food Industry Chamber (CAVIDEA) and President of its Export Committee. Caracas, Venezuela

Consultant to FUNDACION ALEDO. Caracas, Venezuela

Founding-Member of the FRANCISCO HERRERA LUQUE FOUNDATION. Caracas, Venezuela

Founding-Member of the environmental foundation TERRAMAR. Caracas, Venezuela

Contact this candidate