Social Media Digital Marketing

DIGITAL MARKETING E-COMMERCE MEDIA COMMUNICATION & PRODUCTION PRODUCT CONTENT

PROFESSIONAL SUMMARY

Charismatic, eager, and results-oriented media professional with proven success to streamline processes to drive revenue, implement strategies to reach a diverse audience, and conceptualizing new ideas to innovate social media, video editing, and graphics. Dedicated team player who can manage projects on a variety of social media platforms in a timely manner.

Areas of Expertise

Social Media Marketing Content Writing Video Editing Website Design Logo Design Digital Marketing Public Relations Customer Relationship Management Advertising Sales Marketing Strategy Interpersonal Communication

EMPLOYMENT HISTORY

E-Commerce Associate Karako Suits (karakosuits.com) December 2019 – February 2020

Expanded presence nationwide through the engagement of the online retail store while growing website sales and social media marketing presence through Shopify

Collaborated cross functionally with engineers to create process and graphics by utilizing social marketing strategies to improve followers and social identity focused on creating more sales and brand awareness

Managed and connected social accounts to Shopify, SQQUID, Google Merchant, and Amazon

Photoshopped backgrounds of images for website product pages and created hundreds of product details using SQQUID that had a favorable result in growing revenue

Performed analytic reviews using Google Analytics, Facebook Analytics, Instagram, and Google Merchant

E-Commerce Manager & Co-Founder Milk Pen LLC Startup October 2018 – August 2021

Controlled website sales, marketing, and logo creation to drive the vision of connecting students in South Korea to native English speakers abroad to help them learn English

Curated entire website platform from conception to execution and continued to manage website performance and future innovation as the industry adapts

Analyzed and performed market research for social media and targeted ad campaigns with Google Ads, Facebook advertisement, Instagram advertisement and Google Merchant

Created marketing strategy to target audience and adapted planned advertisement approach for clients

Public Relations Consultant Contractor Western Land Services June 2017 – April 2019

Built relationships with local landowners to inform them of the Penn East Pipeline mission and acted as liaison with local news, government offices, and the public on behalf of Western Land

Communicated with the Federal Energy Regulatory Commission (FERC) to prepare documents for Right of Way, temporary workspace, utility, and road crossing permits (Penn-Dot, Townships)

Maintained detailed documentation and updated title reports for landowners

E-Commerce, Digital Marketing & Brand Growth 1st Equity Title Services + Saturday Night Live June 2015 – November 2017

Oversaw the sales team to increase the market share of the business and assisted the graphic designers to create appealing logo brand and website designs for 3 separate brands

Handled postproduction video editing for social media use of Sunday Night Live, The Late Joey Reynolds Show

Nominated to run and lead the parent company, 1st Equity Title Service’s new arm CyberEquity

Developed, organized, and executed successful social media marketing campaigns utilizing Facebook ads, Instagram, Twitter, Mail Chimp, Google Analytics, and email blast

Collaborated with brands and cGMP lab facilities to develop tending products the market lacked and oversaw cost of inventory negotiation with overseas distributors (South Korea, China)

CERTIFICATIONS

Google Foundations of User Experience (UX) Design 2022

EDUCATION

Molloy College, Bachelor of Arts: Communications

TECHNICAL SKILLS

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Google Analytics Google Docs Facebook Analytics Google Merchant SQQUID InDesign WordPress Final Cut Pro X

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