Driven and forward thinking senior fashion buyer/creative director

CAREER HISTORY

Senior Fashion Buyer/Product Developer

Senior buyer and category manager for women's clothing and accessories wholesaler

Devised rebranding and product strategy to grow customer base and increase customer satisfaction

Ongoing trend research, product development and creative storyboarding based on findings and projections for our target market Determining consumer demands and industry trends by conducting sales analysis and sell-through reports

Traveling overseas to meet with manufacturers while product sourcing in collaboration with satellite office merchandisers and agents Creation of two new product lines for seasons Spring/Summer and Fall/Winter each year

Creating new package design in collaboration with graphic designers Reviewing product samples while making edits, notes and measurements for changes to meet quality standards and budget

Writing product descriptions

Directing creative product photography and models for semi-annual catalogs

Responsible for final photography selection, design and catalog layout Creating promotional posters and flyers for our showrooms Showroom design and planning

Presenting product line reviews at tradeshows to over 100 nationwide sales reps

Sales and interaction with consumers at tradeshows Ongoing rapport with sales reps throughout the year to get feedback about each line after each sales season

Young's Inc. Dundee, MI January 2018 - present Graphic Design

Built branding, marketing and business concepts for women's clothing and accessories store

Launched and operated daily retail business including budgeting, buying, selling and marketing of goods

Stayed current with trends to determine pricing and promotion of goods and services

Evaluated suppliers by assessing quality, costs and timeliness Created promotional approaches to increase sales and profitability through in-store and community events and fundraisers

Developed relationships with customers to determine their needs and preferences

SHANNON SCULLY

FASHION BUYER, CREATIVE PROFESSIONAL

PROFESSIONAL PROFILE

Driven and forward thinking senior

fashion buyer, creative director and

category manager with experience in

marketing, sales, public relations,

graphic design, product photography,

catalog design and layout, trend

research and forecasting, sales

analytics and budgeting.

TALENTS & SKILLS

Excellent leader, team player,

collaborator and communicator

Visionary and imaginative thinker

Ability to see the big picture while

paying attention to the finest details

Photoshop, InDesign, Illustrator,

QuarkXpress, Microsoft Office

Master multi-tasker

NOTABLE HIGHLIGHTS

Improved look, quality and price of

category goods to meet consumer

needs

Implemented creation of high

quality product photography and

beautification of new catalog design

Developed a rapport with sales reps

Grew a failing division into a nearly

$1 million in yearly sales

Retail Store Owner

Developed creative design for marketing materials including brochures, banners and signs

Created digital files for use in product stamping and traditional printing types

Worked with clients to assure quality standards were met Fresh Products Toledo, OH September 2015 - November 2016 The Pink Door Sylvania, OH September 2013- May 2015 Graphic Design/Sales

Designed print advertisements for clients based on their promotional needs Employed design fundamentals in choosing typography, composition and layout of the newspaper

Sold advertising space to businesses, contacted potential clients, made sales presentations, and maintained client accounts The Sylvania Advantage Sylvania, OH 2000 - 2013 CONTACT INFORMATION

Mobile: 419-***-****

Email: ************@*****.***

Address: 5075 Brint Crossing Blvd.;

Sylvania, OH 43560

EDUCATION

University of Dayton Dayton, OH

Bachelor of Arts:

Communications Management

Minor: Journalism

Bowling Green State University

Bowling Green, OH

Fine Arts and Graphic Design courses

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