Career Objective
A data-driven leader having ** years of cross-functional experience in Digital Marketing including SEO, Paid Marketing, Social Media Marketing, Email Marketing and etc. to building high growth businesses and delivering sustainable improvements to revenue, profitability, and efficiency. Passionate about helping companies to scale; worked with the product (B2C & B2B) and service companies at all stages of the business lifecycle. I’ve successfully turned early-stage startups into profitable ventures, with revenue in millions.
Total Work experience in Digital Marketing: 12.2 Years Summary
Websites SEO optimization/ programming optimization/SEM
Use Paid Tools Hubspot, Flikover, Moz, SEMRush, AHREF, ALEXA
Hosting Webinar through ZOOM and ZOHO
Social Media Paid Marketing (All Social Media Platform)
B2C/B2B SEO service for multiple websites
SEO/SEM for E-commerce websites
PPC campaigns managing, monitoring, analytics
Conversion Rate Optimization (CRO)
Using SEO strategy and tactics to transform website traffic to conversion and revenue increasing.
Strong link building experience
Working experience with Social Networks (Facebook, Instagram, LinkedIn, Twitter, etc.)
Working experience with multiple CMS (WordPress, Nop Commerce, Magento, Joomla, etc.)
Working experience with multiple SEO tools (Google Analytics, Google Webmaster tools, Google Places, Google Trends, SEMRush, etc.)
Email Marketing campaign through Hubspot & Design Templates in Hubspot Career Profile
Dates
Organization
Role/Position
JUN 2022 – Till Date
METTCOVER GLOBAL
DIGITAL MARKETING MANAGER
Apr 2021 – MAY 2022
4LIFE Innovations LLP
DIGITAL MARKETING SPECIALIST
FEB 2020 – FEB 2021
Disrupt Consulting Pvt. Ltd. (My Global Citizenship™) DIGITAL MARKETING MANAGER
adrz0v@r.postjobfree.com
MIKIN G. SONI
APR 2018 – Jan 2020
OM INFOSOLUTIONS
SEO MANAGER
AUG 2017 – March 2018
Hi-Tech iSolutions LLP
SR. SEO EXECUTIVE
JAN 2015 – AUG 2017
Synotive Technology Pvt. Ltd.
SR. SEO EXECUTIVE
MAY 2014 – DEC 2014
Skynet Technologies
SEO MANAGER
DEC 2013 – MAR 2014
Unibiz Informatics
SEO TEAM LEADER
APR 2012 – AUG 2013
Weblineindia
SR. SEO DEVELOPER
JULY 2011 – APR 2012
Dev Infosoft (eMall Indias)
SEO PROJECT MANAGER
OCT 2009 – JUNE 2011
Elsner Technologies Pvt. Ltd.
JR. SEO EXECUTIVE
Professional Summary
Mettcover Global In this job I was working as DIGITAL MARKETING MANAGER responsible for all digital marketing activities including On page and off page, paid marketing, keywords research, social media marketing, Niche based Social Bookmarking, Blog Posting, Blog Comment, Product Submission, Search Engine Submission, Social Media page, Press Release, Classified Submission, Video Submission, Document Sharing, Blog Social Bookmarking and etc. I am also work on Google AdWords paid campaign in this company.
Executed online sales through various channels to get supplier & wholesaler related inquiries (B2B Inquiries) and also convert eCommerce orders (B2C Inquiries). Handling Company’s Biggest Most Popular website Mettcover.com Handling Paid Marketing Campaign (Google AdWords)
Make strategy of online sales through various channels to get more inquiries in in-house projects. Responsible for overall digital marketing works including SEO/SEM Paid campaign activities. Making content strategy for blogs and landing pages. 4LIFE Innovations LLP In this job I was working as DIGITAL MARKETING SPECIALIST responsible for all digital marketing activities including On page and off page, paid marketing, keywords research, social media marketing, Niche based Social Bookmarking, Blog Posting, Blog Comment, Product Submission, Search Engine Submission, Social Media page, Press Release, Classified Submission, Video Submission, Document Sharing, Blog Social Bookmarking and etc. I am also work on Google AdWords paid campaign in this company.
Executed online sales through various channels to get IT related inquiries and also convert eCommerce orders.
Handling 1 IT Project & 1 service project and 1 eCommerce project Handling Paid Marketing Campaign (Google AdWords)
Make strategy of online sales through various channels to get more inquiries in in-house projects. Responsible for overall digital marketing works including SEO/SEM Paid campaign activities. Making content strategy for blogs and landing pages. Work directly with Project Head & CEO sir and Reporting to him. USE SEMRush paid tool.
Experience with Google Analytics, Google My Business, Bing Webmaster Tool etc. Disrupt Consulting Pvt. Ltd. (My Global Citizenship™) in this job I was working as a DIGITAL MARKETING MANAGER responsible for the All-Digital Marketing, SEO and PPC activities and handled a 1 member under me. I had also worked on Google AdWords paid campaign in this company. Executed online sales through various channels to get immigration by investment inquiries. Successfully steered startup from 0 to profitability while eliminating all external debts. Leveraged data-driven insights to increase inquiries from 1/month to ~20/month. Our inquiry is starting a minimum $100000 investment.
Optimized 20+ pages, which improved monthly visitors from 1500 to 1800 & also improved 250+ Organic Visitors & 800+ Paid Visitors on In-House project (www.myglobalcitizenship.com). Cultivated ranked keywords from 10+ Keywords on 1st page and 50+ Keywords in top 50. Responsible for overall digital marketing works including SEO/SEM/Social Media activities. Responsible for evaluating the in-House website and developing a plan filled with action items. Responsible for Google AdWords Campaign and generate traffic as well as conversion from the AdWords campaign.
Managed content strategy for blogs and landing pages working closely with SEO and SMO. Work directly with Sales Head & CEO sir and Reporting to him. USE paid tools like Flickover, SEMRush, Moz, Ahrefs and more. Experience with Google Analytics, Bing Webmaster Tool etc. OM INFOSOLUTIONS in this job I was working as SEO Manager responsible for the SEO, Digital Marketing, and on-page and off-page activities. I had also worked on Google AdWords paid campaign in this company. Here I have handled a SEO Team of 3 Members. Successfully steered startup from 0 to profitability while eliminating all external debts. Leveraged data-driven insights to increase orders from 6/month to ~20/month. Optimized site and wrote copy for 100+ pages, which improved monthly visitors from 400 to 6000. Cultivated ranked keywords from 50 to ~8400; ~7000 keywords in top 10 & ~5000 in #1. Make Strategy & Work Planning according to Updating in Google Algorithms. Responsible for overall digital marketing works including SEO/SEM/Social Media activities. Responsible for evaluating in-House website as well as client websites and developing a plan filled with action items.
Handling 3 website including In-house and Australian clients Managed content strategy for blogs & landing pages working closely with SEO and SMO. Implement Structured Data (Schema Markup Code) in all my projects. Work directly with Sales Head & CEO sir and Reporting to him. USE paid tools like SEMRush, Moz, Ahrefs and more. Hi-Tech iSolutions LLP in this job I was working as a SR. SEO EXECUTIVE responsible for the on-page and off-page activities include Niche based Social Bookmarking, Blog Posting, Blog Comment, Product Submission, Search Engine Submission, Social Media page, Press Release, Classified Submission, Video Submission, Document Sharing, Blog Social Bookmarking and etc. Developed effective strategy & work planning according to updating in Google Algorithms. Leveraged data-driven insights to increase inquiries from 1/month to ~7/month. Work experience on penalized website and achieve 15+ keywords on 1st page. Increased conversion ratio to 2% in my assigning projects. Synotive Technology Pvt. Ltd. In this job, I was working as a SR. SEO EXECUTIVE responsible for the on-page and off-page activities include Niche based Social Bookmarking, Blog Posting, Blog Comment, Product Submission, Search Engine Submission, Social Media page, Press Release, Classified Submission, Video Submission, Document Sharing, Blog Social Bookmarking and etc. I had also worked on Google AdWords paid campaign in this company.
Successfully steered startup from 0 to profitability in client’s projects. Achieved double-digit quarterly growth by optimizing Website. Leveraged data-driven insights to increase inquiries from 1/month to ~15/month in client’s projects.
Optimized website and improved monthly visitors from 100 to 6000 in client’s projects. Make one time SEO analysis for client’s and increase projects for our company. Developed SEO strategies, implement and monitor campaigns. Prepare analytics, search console and ranking reports and present to clients and management. Experience to make Disavow File and implemented into Search Console tool. Create and Maintain Google Ad-words Campaign.
Worked with IT group to monitor web services and make them more efficient. Trained 1 junior person under me.
Skynet Technologies In this job, I was working as a SEO MANAGER responsible for the on-page and off-page activities include Niche based Social Bookmarking, Blog Posting, Blog Comment, Product Submission, Search Engine Submission, Social Media page, Press Release, Classified Submission, Video Submission, Document Sharing, Blog Social Bookmarking and etc. I had also worked on Google AdWords paid campaign in this company.
Trained JR. SEO Team Member
Expert at On-Page and Off-Page Search Engine Optimization, includes keyword research and code modifications to improve search.
Achieve 25+ Keywords on 1st page and 40+ Keywords in top 50. Managed SEO & digital marketing efforts to increase lead velocity by 5%. Adept at using several types of analytical software and keyword research or site audits with search tools: SEMRush, Moz, Screaming Frog and more.
Unibiz Informatics In this job, I was working as a SEO MANAGER responsible for the on-page and off- page activities. Here I have handled a 3 Members SEO team. Execute SEO efforts on 5+ client’s websites.
20+ Inquiries amongst 1000+ users in 4 months.
Develops custom metrics to measure website performance. Regularly report to clients regarding SEO and analyze website data. Train & manage 3 employees under me to implement ongoing optimizations for SEO and Digital Marketing.
Develop SEO & marketing strategies for local & nation-wide campaigns Weblineindia In this job I had worked as a SR. SEO DEVELOPER for the on page, off-page, lead generation, paid marketing, social media marketing and etc. activities. Here I was handled a 1 SEO Team Member.
Built SEO strategy and tactics for Weblineindia.com to rank for key industry terms like “Software development company, Hire PHP developer, Android application development, iPhone application development etc.” to name a few.
Worked with marketing team partners to rebuild Google Analytics and Search Console tool to ensure comprehensive cross-domain tracking, measurement, and reporting. Created the content hub, Weblineindia.com to ensure visibility in authority in IT service industry news, covering content from software, mobile application, and more services industry. Train & manage 1 employees under me to implement ongoing optimizations for SEO and Digital Marketing.
Reduced paid media’s cost/lead acquisition by 5%.
Dev Infosoft (eMall Indias) in this job I had worked as a SEO PROJECT MANAGER and I am responsible for the on page, off-page activities, lead generation, paid marketing, social media marketing and etc. activities. Here I was handled a 1 SEO Team Member. Technical SEO Audit
Make strategy and planning for ecommerce website.
Develop SEO & digital marketing strategies for local services. Develop Ecommerce Campaign and generate leads from this campaign approximate 5% ratio. Elsner Technologies Pvt. Ltd. In this job I had worked as a JR. SEO Executive responsible for the off- page activities which include Niche based Social Bookmarking, Blog Posting, Blog Comment, Product Submission, Search Engine Submission, Social Media page, Press Release, Classified Submission, Video Submission, Document Sharing, Blog Social Bookmarking and etc. o PPC (Google AdWords) for In-house Australian based Website o On Page Optimization Techniques
o Off Page Optimization Techniques
o SEO Analysis & make Audit report of Client Web Site o Keyword Research and Analysis of In-house & Client's Top Keywords o Social Media Optimization
o Social Media Paid Marketing
o Submission Tracking
o Search Engine Results Tracking
o Website Analysis with Google Analytics Tool
o Search Console Tool Tracking
o Designing Blogs and Its Effective Utilization
Current Job Profile:
Paid Marketing, on page and off page like Niche based Social Bookmarking, Blog Posting, Blog Comment, Product Submission, Search Engine Submission, Social Media page, Press Release, Classified Submission, Video Submission, Document Sharing, Blog Social Bookmarking and etc. Site Working on:
URL
https://mettcover.com/
Website Worked Experience in Past:
Past Project URL
https://giftagiftcards.com.au/
https://www.roemin.com/
https://photosandvideos.com.au/
https://webandapps.com.au/
Professional Past Experience in PPC:
URL
Keywor
d
https://giftagiftcards.com.au/
Digital Gift Cards, Corporate Gift Cards, Gift Cards Shop, Corporate Gifting Solutions, Send Gift Cards Online
https://photosandvideos.com.au/
Photography Services Melbourne, Real Estate Photography, Property Photography, Drone Photography Services, 360 Real Estate Photography, Videography Services Melbourne
https://www.myglobalcitizenship.com/
Immigration by Investment, Global Citizenship, Second Citizenship, Residency by Investment, Citizenship by Investment, Second Passport by Investment
https://www.synotive.com/
Software Development Company, Web Design & Development Company, Digital Marketing Services, Custom Software Development Agency, SEO Services, SEM Services, Social Media Marketing https://www.skynetindia.info/
PHP Web Development, WordPress Web Development, ASP .NET Development, Mobile Application Development, IT Services India, IT Consulting Company India
https://www.weblineindia.com/
Software Development Company USA, IT Consulting Agency USA, eCommerce Development Company USA, Digital Marketing Company USA, Hire Dedicated Developers, Custom Software Development Agency
Current SEO AUDIT Projects of Clients:
URL
https://www.bascon.com.au/
https://www.bodonhomes.com.au/
https://dreemstreet.bigcartel.com/
https://jetcharge.com.au/
https://sophielagirafe.com.au/
https://www.sophiethegiraffe.com.au/
https://www.stoneambassador.com.au/
Only SEO Off Page (Link Building) Projects of Clients: URL
http://www.blurbpoint.com/
http://www.xtremeux.com/
https://www.steelberry.com/
https://www.eternalsoftsolutions.com/
https://www.pospaper.com/
https://www.spicylingerie.com/
https://ganeshhousing.com/
https://ditindia.com/
http://midtownhotel.in/
https://www.bettaelectrical.co.nz/
https://abordage.com/
https://print.org.nz/
https://www.meetinggame.fr/
http://www.fcgab.pt/
https://www.foxwebcreations.com/
https://trustdeed-investing.com/
https://axisflyers.com/
https://www.buydiscountcigars.com/
http://www.proxy-n-vpn.com/
https://telzio.com/
https://www.apexair.co.nz/
http://labelsonline.com/
http://www.ses.org.nz/
http://sabizuk.com/
http://www.i-love-bingo.co.uk/
http://www.canadageneric.com/
http://www.atlantaremodelingnow.com/
http://www.alexandalexa.com/
Etc.
Education Details
Master in Computer Applications
Ahmedabad, Gujarat University
2004 to 2009
Master of Business Administration in IT
Sikkim Manipal University (Distance Learning)
2007 to 2009
Bachelor of Science in Electronics
Ahmedabad, Gujarat University
2001 to 2004
Higher Secondary School Certificate
Gujarat Higher Secondary Education Board
Secondary School Certificate
Gujarat Secondary Education Board
2001
1999
Certificate Summary
Program or Course
Coverage
Institute
eMarketing Institute SEO Certification
SEO Questions and Answers
eMarketing
Institute
eMarketing Institute SEM Certification
SEM Questions and Answers
eMarketing
Institute
SEMRUSH On-Page and Technical SEO Test
On-Page and Technical SEO Questions
SEMRUSH
SEMRUSH PPC Fundamental Exam
PPC Fundamental Questions
SEMRUSH
SEMRUSH SEO Toolkit Exam
SEO Toolkit Questions
SEMRUSH
SEMRUSH SEO Fundamental Exam
SEO Fundamental Questions
SEMRUSH
SEMRUSH SEO Technical Exam
SEO Technical Questions
SEMRUSH
SEMRUSH for Digital Agencies Certification
Digital Agencies Certification Questions
SEMRUSH
Technical Skills
Good At Skill
Digital Marketing, SEO, PPC, WordPress, Web Research, Google Analytics (Visitor Traffic Analysis), Search Console, Back link Analysis, Keyword Analysis, Competitor Analysis, On-page Optimization, XML sitemap generation, Off-page Optimization, Web 2.0 Marketing, Link Building Techniques
Programming Languages
HTML, Schema Java Script – Jsonld
Reports
Google Analytics Reports, Search Console Reports, Keywords Research Reports, Keywords Ranking Reports, SEO Audit Report
Package Known
MS Office
Platform Familiarity
Windows 10, UNIX
PERSONAL PROFILE
Date of Birth: 6th June 1984
Languages:
English, Hindi, Gujarati
Nationality:
Indian
Marital Status:
Kids:
Married
2 Kids (Priyansh & Hiyansh)
Address: C-40.41, Ajay Avenue, Nr. Marketyard
Kadi-382715
Passport:
YES
INTERESTS
Digital Marketing
Interest
Listening Music`
Reading
Playing Games
Movies
`
Startups
Traveling