Creative Director General Electric

Lee St. James

***@*****.*** • 203-***-**** • New York, NY

www.linkedin.com/in/lee-st-james-5339bb3

Portfolios: www.healthilee.net, www.nowai.biz, www.saintleeone.com (PW:Saintly1) SUMMARY AND SKILLS

Creative Director U.S. & Global Brands

Award-winning, multidisciplinary CD leading major brand content development from conception through execution. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, budget and business results requirements. Accustomed to fast-paced environments. Constantly onboarding new technologies and innovative processes while ensuring compliance with corporate and client standards. Areas of Expertise

• Creative Strategy & Direction

• Visionary Leadership & Team Development

• Branding, Advertising, & Promotional

Concepts

• Multi-Media Interactive Marketing Campaigns

• Graphic Design, Illustration & Copywriting

• Strategic Pitch Decks & Successful

Presentations

• Digital Activations & Social Media Platforms

• Adobe Creative Suite, Keynote, PowerPoint

PROFESSIONAL EXPERIENCE

NOW Applied Imagination – Stamford CT & Tampa, FL

Executive Creative Director

2020 - Present

360 strategy, content creation and execution to achieve client marketing goals that strengthen brand and consumer connections and achieve aggressive business results. Analyzed behavioral trends and leverage proprietary strategic tools to craft proper messaging, market positioning, and enhance visibility. Delivered ideas and concepts that set clients apart from competitors, executed across multiple delivery platforms. Major Client Acquisitions in 2020:

• TFS Financial Services, MedTel, Harvard MedTech, FOXDEN Cyber Security Services, and Hardwood Spiked Seltzer, compromising $425K in new revenue. Havas Tonic & Arnold Worldwide, a Division of Havas Creative – New York, NY Executive Creative Director

2016 - 2020

Translated brand platforms into high-caliber content that engaged, enlightened, and inspired end-users while maintaining campaign and brand continuity. Established brainstorming and team ideation meetings to foster collaboration, open communications, improved business results & ROMI. Selected Achievements:

• Served as the Co-Creative lead for the Havas, Health & You (HH&Y) Diabetes Cardiovascular Village, a unique health and wellness agency launched to service a $30M portfolio of Sanofi Diabetes assignments.

• Oversaw the creative strategy and execution of the man-made insulin product, Toujeo’s market entry.

• Led a highly productive team of 85 health care (HCP) and direct to consumer (DTC) marketing professionals.

Grey Global Group (Acquired by WPP plc) – New York, NY Executive Creative Director

2013 - 2016

Developed engaging, interactive experiences for a variety of consumer product goods (CPG) brands. Originated branding concepts, themes, and graphics following strict project specifications. Provided detailed direction to creative teams in 12 countries while navigating the diverse cultures of WPP’s Grey and Ogilvy global agencies. Selected Achievements:

• Converted 94% of all sales pitches into new business including contracts with Nicorette, Bausch + Lomb, AARP, Pfizer, and GlaxoSmithKline (GSK).

• Spearheaded a WPP initiative in partnership with Ogilvy/Grey Global CEOs to combine the talents, resources, and global offices of Grey and Ogilvy to service the $12.7B portfolio of GSK’s consumer healthcare brands.

• Instrumental in Grey being named, “Agency of the Year,” at Cannes 2016 Lion Awards for its integrated, multi-media campaign for Breathe Right Strips. Colangelo, an Omnicom Company – New York, NY

Executive Creative Director

2010 - 2013

Led total agency creative resources translating business objectives into clearly focused direction, ensuring branding standards are met, administering budgets, timelines, and deliverables, monitoring progress, and ultimately executing the client’s brand vision.

Selected Achievements:

• Church & Dwight

Trojan: Pitched, built, and executed a brand repositioning of the U.S. condom market leader from a contraceptive to a sexual health brand by introducing non-condom products and further building the core business share and volume. Rolled out Trojan Vibes via a massive promotional event to overcome retailer resistance and gain previously unobtainable coveted Walmart shelf space.

• Diageo

Don Julio Tequila: Assigned to vitalize this neglected 50k case brand. Leveraging its iconic founder back story and 100% agave product, our team lifted case volume 10x with a platform that continues to drive sales now exceeding 1 million cases.

Instituted a last-minute Red Stripe Beer Super Bowl campaign in response to a Volkswagen commercial that aired 6 days before the game. Designed to hi-jack the sporting event from Miller and Budweiser, the creative efforts garnered 7.3 million impressions and 103,000 views on YouTube, increased the brand’s Facebook likes by 5%, and Twitter followers by nearly 24%. Led creative teams responsible for 100% of Diageo BTL programming. Publicis Saatchi & Saatchi – New York, NY

Global Creative Director

2000 - 2010

Conceived and implemented marketing and advertising campaigns for billion-dollar brands UBS, Paine Webber, and Procter & Gamble’s (P&G) Bounty, Charmin, and Puffs. Directed and motivated teams to generate innovative, unique, and client-centered content. Consistently met client expectations to drive sustainable growth. Tasked by Saatchi creative chairman Bob Isherwood in 2003 to enhance the Agency’s success at Cannes. Successfully increased overall entries and awards by 17%. EDUCATION AND OTHER

VIRGINIA COMMONWEALTH UNIVERSITY, Richmond, VA

Master of Fine Arts in Sculpture and Design

UNIVERSITY OF LOUISVILLE SCHOOL OF ART, Louisville, KY Bachelor of Fine Arts in Sculpture and Design

Honors & Awards Highlights (there are dozens and dozens of accolades but here are list of highlights) 2019 MMM Awards Gold Sanofi Toujeo HAVAS TONIC

2018 CLIO Gold: Allergan/Viberzi Arnold Worldwide

2017 MMM Awards Gold: Sanofi Toujeo Arnold Worldwide 2016 Cannes Lions Gold: GSK/Breathe Right Strips GREY Global 2016 CLIO Gold: Allergan Viberzi Arnold Worldwide

2000 OBIE Best of Show: Sheetz Ketchum/Egan/St.James 2000 $100,000 Grand Athena National Head Start Association Ketchum/Egan/St.James 2000 ONE SHOW Silver: National Head Start Association Ketchum/Egan/St.James 2000 ANDY Silver: National Head Start Association TBWA/Ketchum/Egan/St.James 2000 ONE SHOW Gold: TBWA/Ketchum/Egan/St.James

2000 Cannes Lions Finalist: Boulevard Brewing TBWA/Ketchum/Egan/St.James New Business Wins (including but not limited to)

RCA/General Electric Appliances

UBS (International Swiss Bank)

Sanofi (Diabetes Portfolio)

Mike’s Hard Lemonade

Don Julio Tequila (Diageo)

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