Louis Katsaros

Clarkston, MI 248-***-**** adryp1@r.postjobfree.com

www.linkedin.com/in/louie-katsaros-7a080b/

Marketing & Sales Executive

Revenue Generation Business Development Project Management Results-oriented marketing executive with 20+ year history of leading teams and directing strategic initiatives to grow businesses, generate revenue, and gain market share. Expertise in collecting and analyzing market data to create customized reports illustrating campaign ROI, maximize budgets, and identify underperforming efforts. Adept at penetrating new markets, leading product launches, and directing branding initiatives to increase visibility and sales. History of success in cultivating and maintaining business partner relationships to support client satisfaction and retention. Depth of experience includes defining business requirements, facilitating website and social media conversions, generating leads, and leading cross-platform campaigns including print, tv, radio, digital, and event management to increase year over year spend. Areas of Expertise include:

B2C and B2B Marketing

Brand Development

Social Media Strategies

Market Penetration

SEM / SEO

Public Relations

Channel Development

Product & Service Promotions

Contract Negotiations

Multi-million-dollar Budgets

Trade Show Events

Customer Satisfaction

PROFESSIONAL EXPERIENCE

Perigon Health 360, Plymouth, MI 2020 – Present

Marketing Manager

Responsible for creating brand positioning and consumer awareness for 5 brands. These brands are Tespo Vitamins, Smile Bariatrics, Tespo Team, Tespo RX and Perigon Health 360 and Perigon Pharmacy 360. These brands have different targets; however, I was to create brand personality that spoke to all our audiences

Launched Perigon Pharmacy 360 website in July 2021. Established the brand tone and personality and defined the value propositions to our four core audiences.

Developed the Smile Bariatric brand in early November 2020. This included developing the communication strategy, the brand look and feel, launched an eCommerce website

Bested forecasted goals for sales, customers, CAC, and website visits

Established the brand strategy and positioning for all Tespo Brands

Created separate media budgets

Managed all marketing and public relations efforts

Supervised all campaigns across multiple platforms including Facebook, Instagram, YouTube, and email marketing campaigns

The Macomb Group, Sterling Heights, MI 2018 – 2020 Director of eCommerce & Digital Marketing

Developed and launched company’s first integrated brand campaign targeting B2B and B2C customers resulting in double digit website traffic in 9 months and increase in online sales by 118%.

Analyzed business needs, identified value propositions, and product / services benefits to create comprehensive marketing campaign. Launched new tag line (Built to say YES) and branding strategy. Continued…

Louis Katsaros

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Utilized numerous strategies to achieve business growth goals including online digital display, SEM campaigns with A/B testing, radio, sports marketing, outdoor, email campaigns, and social media. Created and implemented internal Style Guide to ensure consistent messaging.

Developed and launched B2B eCommerce website to increase sales.

Increased website traffic by over 25% within first three months.

Established taxonomy search function and guidelines, corrected Google analytics issues, and created blogging strategy to improve SEO.

Established guidelines for online customer chats, updated website content using WordPress, and developed SEM and digital display campaigns to increase exposure. SMZ ADVERTISING, Troy, MI 1998 – 2018

Vice President & Account Manager

Provided executive level leadership for multiple clients directly overseeing all aspects of marketing campaigns strategically designed to grow business utilizing established and emerging channels. Negotiated over $50K annually in added value from media partners. Managed annual marketing budgets up to $3.5M+. Key Contributions:

Annually collected and analyzed business needs and marketing metrics to determine ROI and create future forward campaigns. Engaged with senior leaders and executive team members to align business goals with initiatives.

Collaborated with digital partners to generate customized weekly reports that illustrated campaign effectiveness and identified underperforming efforts for individual clients. Utilized data to adjust digital spend (SEM, display/mobile, social) to optimize budgets and drive conversions.

Analyzed weekly sales data to generate reports that showed correlation of sales vs. advertising dollars. Created and implemented A/B testing to measure the effectiveness of campaign messages and that align with the client’s goals.

Select Client Highlights:

SVS Vision: Collaborated with executive team over 15+ years to align marketing strategies with performance sales goals while growing business from 22 to 72 locations. Generated double digit year over year sales increases for eight consecutive years (2010 – 2017).

Supervised online and offline marketing campaign efforts across multiple platforms including television, radio, print, outdoor, digital, SEM, and social media in support of company’s continued growth.

Developed and executed a media and creative campaign which generated an ROI of 31:1.

Directed the development and launch of updated website and eCommerce program leading to an increase in organic traffic by 25% (unique visitors), sessions by 24%, time spent on site by 19%, and page views by 92% from the previous year.

AAA – The Auto Club Group: Oversaw all aspects of Yellow Pages online and offline marketing campaigns for 175 office locations with 500+ agents across eight states.

Established a co-op program for AAA Entrepreneur Agents (EAs) across the country that saved the company over $100,000 in advertising costs.

Designed and implemented metrics to measure ROI, identify underperforming efforts, and improve overall effectiveness of marketing initiatives resulting in year-over-year business growth throughout the region.

Continued…

Louis Katsaros

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Kowalski: Directed launch of “Sausage King of Detroit” multi-media campaign including the initiation of a YouTube campaign to support business growth and sales.

Achieved 250% of YouTube viewing goal for eight-week campaign (Goal: 200K Actual: over 520K). EDUCATION & CREDENTIALS

Bachelor of Arts in Communications, Oakland University, Rochester, MI The DARE Award recipient

for the most daring advertising campaign in the optical business for SVS Vision, Vision Monday Magazine, 2013

~~ Technical Proficiencies ~~

Project Management, Marketing, MS Office Suite, WordPress, LinkedIn, Facebook, MailChimp, Iterable

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