Vishal Kumar Singh

+91-638******* • +91-725******* • 2/614, Vikas Nagar, Lucknow, Uttar Pradesh, India-226022 adryc5@r.postjobfree.com • adryc5@r.postjobfree.com• linkedin.com/in/vshlkmr SUMMARY

Result-oriented entrepreneurially minded problem solver and seasoned marketing professional passionate about spearheading challenges identified via analytics. Personal experience of 7+ years in digital marketing and team management has bolstered my ability to optimize and enhance conversion-driving content. Eager to grow with an organization that values fresh ideas. PROFESSIONAL EXPERIENCES

Marketing and Sales Director (Digital & Offline) Jun’15 – Present Janardan Farms and Resorts LLP

Lucknow, India

Managing marketing department in totality consisting of offline and online marketing divisions.

Increased ROI ratio on paid advertising on digital marketing from 3:1 to 5:1.

Implemented organic marketing, leading to a reduction in expense on paid advertising, while delivering equivalent results.

Implemented digital retargeting campaigns to increase sales from ‘lookers’.

Implemented offline policies to leverage traffic at the properties for increasing revenue for the company.

Built analysis reports, models, workflow diagrams and showcased them to upper management.

Created forecasting reports for corporate office.

Responsible for designing new hospitality products and implementing them at the grass root level.

Maintaining an industry leading 36% YoY growth in the business.

Monitoring sales funnel and client feedback. Lead generation.

Hiring, motivating, and training sales personnel to achieve company sales targets.

Auditing marketing and sales department, quarterly and annual budget planning.

Increasing brand awareness, online and offline.

Co-ordinating marketing activities.

Conducted daily staff meetings to ensure the marketing campaigns are cohesive and being actively implemented.

Analyze feedback and restructure up-selling campaigns accordingly.

Training on site personnel to act as an extension of the sales office to implement offers at the ground level, positively impacting revenue generation.

Conduct demographic and economic research to triangulate high potential regions and communities that can be targeted as a valuable audience online.

Vendor and Third-Party Management. Made new business relationships increasing organizational reach and revenue.

Reaching out to corporate travel market and increasing sales during low seasons.

Worked across departmental processes and procedures to identify solutions for process improvements & optimized quality resulting in efficiency gains, cost savings and risk mitigations. ACADEMIC PROJECTS

Factors affecting the choice of accommodation among Millennials & Baby Boomers Mar 2017

This study outlines the differences in the demographics of tourists, which affect the choice of accommodation, technology or methods used to book accommodation and other tourism services.

The study also outlines the influence digital media plays on the different demographics when it comes to choosing an accommodation. Extensive Land Survey Bengaluru May 2014

Practical survey of land which aided in future construction of roads, drainage and water reservoirs outskirts of Bengaluru, India.

The survey was conducted without any automated instruments, relying on chains and staffs. LANGUAGE PROFICIENCY

IELTS Score (English): 8/9

CEFR C1 Level (English)

Proficient in English & Hindi Language, rudimentary in French, Punjabi & Urdu. EDUCATION

WES (Canadian Equivalency): Master's Degree (Ref # 5448638) Christ University Apr’17

Master’s In Business Management Tourism Management Bengaluru, India Courses: Management Principles Finance for Managers Human Resource Management Economics Marketing for Tourism & Hospitality

Entrepreneurship Business Ethics Operations & Management Forex Management Event Management Green Tourism Tourism Resources & Products Research Methodology French Language Business Statistics Corporate Governance Business Environment Acharya Institute of Technology (VTU) May’15

B.E. Civil Engineering Bengaluru, India

TECHNICAL SKILLS

Software/Tools: Advanced MS Excel (Pivot Tables, Trend Prediction Charts, v/h/x Lookups, Macros), Tableau Dashboard Creation Advertising Platforms: Facebook Business Manager, Google Ads, Twitter Ads, PinInterest Ads, Microsoft Advertising Related Skills: ROI Analysis, SEO, SEM, Retargeting, Google Analytics, Online Reputation Management, Outlook/Gmail Mail Merge. Workflow Management Tools: Trello, Jeera, Zoho, CRM Funnel, Microsoft Flow, Microsoft Teams, Slack.