LYNDA A. COSTA

Strategy & Business Transformation /

High Growth Partnerships /

Corporate Purpose & Brand Activation

Solutions driven, results-oriented global executive across B2B and B2C and enterprise-wide. Propelling organizations to next generation growth and success by transforming the business through integrated strategies, driving innovation, unique partnership models, operational efficiencies, and corporate purpose. Built, staffed, & re-imagined new departments redesigning business direction across all parts of the business to deliver positive, sustainable change. Achieved marketplace wins through creative brand positioning / activation, new speed-to-market strategies. Bridged inclusion, community, and brand, and developed landmark shared value and social impact programs. Business

Transformation

Turnaround of

under-performing

areas; change

management; M&A

Strategy Development

Forward thinking;

designing for future

state & competitive

advantage

Operational

Excellence

Maximizing

productivity via

process and quality

Brand

Management

Enterprise-wide go-

to-market strategies;

multi-channel retail

Strategic

Partnerships

Creative shared

value wins for

growth

People

Leadership

Leading &

developing teams &

building capability

Social Impact

Linking brand to

inclusion &

purpose; public

speaking

VP Strategic Development & Transformation Firmenich, Flavors North America 2016 - 2021 Largest privately-owned fragrance/flavor company; 4.3B in annual revenue; 10K employees globally As part of the executive leadership team for NA, lead the Strategy Office with oversight for: strategy and business transformation; innovative partnerships, M&A targets; Continuous Improvement/Lean; cultural transformation; Consumer Insights; and the Pricing Office.

• Developed the vision and architecture for a “future state” culture to better align with a growth mindset.

• Built infrastructure and activated all productivity initiatives to optimize performance, drive organizational capability, and ignite change. Oversight for Greenbelts/Lean program, and all ambassadors driving efficiency; $120k and 20,000 hours saved annually.

• Created the strategy and deployed the largest cultural redesign for NA called Be the Change, an employee-owned and operated movement: 550+ employee sign-ups; 10 communities; model expanded across other regions – all within seven months.

• Managed annual price increases and tariffs for a $0.5 Billion region. Created vision for a refreshed Pricing Office from tactical to strategic. Added focus on margin/profit opportunities and re-engineering processes to drive increased revenue.

• Developed newly transformed Consumer Insights group; moved from just sensory to better align with Human Insights strategy. VP Retail Value Chain – Business Transformation, Brand Value GS1 2012 - 2015 Global technology leader in barcodes and value chain visibility; 6B daily scans; 2MM corporate users of GS1 standards Responsible for driving brand value, strategy, and business efficiencies for all consumer product goods companies spanning the entire value chain in an ever-evolving omni-channel retail landscape. Partner with retailers, manufacturers, and other key stakeholders to steer innovation for the future vision of industry in both the B2B and B2C space.

• Drove business development for GS1 as key account manager for The Consumer Goods Forum comprised of over 400 retailers, manufacturers, and service providers, representing combined sales of $3.1 Trillion.

• Led the largest global business redesign for industry since the inception of the barcode 40 years ago to support the digital consumer while maintaining core supply chain needs. Supported brand growth and enhanced consumer trust. Director Marketing and Sales – Strategy & Transformation Pepsi-Cola North America 2007 - 2012 Largest food & beverage company in NA; third globally; 64B annual revenues; 291K employees worldwide Reported to President, Global Beverages, as marketing strategist dedicated to a newly defined segment with a 1.1B consumer base and $750B in disposable income. Built from the ground up the largest multi-cultural marketing group and directed a horizontal business unit across Marketing, Retail, Sales, and Ops, in-line with brand strategy. Created and managed integrated marketing strategies and associated messaging across multiple brands to deliver purpose and social impact.

• Created inclusive advertising and messaging; landmark Super Bowl ad using American Sign Language; 149MM viewers.

• Managed creation of social media program for Gatorade Sports Marketing leveraging Super Bowl MVP, Eli Manning.

• Corporate ambassador to external key influencers, NGOs, and non-profits. Managed all aspects of corporate reputation.

• Instrumental in implementing Walgreens’ model (~20% efficiency) at Pepsi Bottling by hiring diverse talent.

• Worked across the business on packaging and graphics changes with a focus on Boomer demographics; 15% volume lift. Firmenich GS1 PepsiCo Consulting

Pawling, NY 12564

914-***-****

adrxzd@r.postjobfree.com

https://www.lyndacosta.com/

LYNDA A. COSTA adrxzd@r.postjobfree.com

Director Marketing and Sales – Strategy & Transformation Pepsi-Cola North America CONTINUED In addition, dually reported to the SVP/GM of PepsiCo’s Franchise Business Unit (FBU) to manage the partnership between Independent Bottlers (85) and parent company. Immersed in all aspects of top-to-top strategy building spanning entire beverage portfolio and for each retail channel. This included marketing activation, sales promotions, AOP setting, and aligning on local needs within enterprise framework.

• Sustained and expanded partnership for $0.25B key account, encompassing five prestige NY properties.

• Managed $117MM budget to drive enhanced capability for Marketing, Sales, and Operations within FBU; directed cross-divisional team of 20 working on productivity and marketplace initiatives affording $500MM in value for the North American Beverages Division.

• Directed development of new Deal Management System to better manage sales accounts allowing national visibility to current promotions. Resulted in faster system-wide decision making, greater speed to market, and enabled competitive advantage. Created strategy and centrally managed innovation with Marketing, from inception to in-market, for 200 new products annually in $10B beverage division. Directed global business, product, package, and operations across 12 manufacturing plants in an organizational structure with 14 reports world-wide. Top advisor (one of three) to the CMO, and division business leaders, to validate strategic fit, launch strategies, and system impact for all new product introductions world-wide.

• Comprehensively led all go-to-market strategies, planning, and activation across entire beverage portfolio, every year.

• Created and staffed a new global innovation group with resources across each region to deliver optimal product launch spanning entire product lifecycle from ideation to product on shelf.

• Increased speed to market by 40% for the majority of products in the innovation pipeline.

• Achieved significant savings of $7.1MM based upon more informed decision making for all stakeholders and an integrated go- to-market strategy with cross functional readiness. Director Global Innovation – Business Transformation PepsiCo 2003 - 2007 Managed raw material category with $30MM spend for 114 manufacturing sites across 84 suppliers on a national basis at a time of critical demand and shortage; included sourcing strategy and optimization, and all aspects of financial management, reconciliation, and negotiation.

• Assured business continuity and avoided $50MM+ exposure during several months of severe and compounded material shortages across 114 manufacturing sites. Awarded the prestigious Pepsi-Cola Bottling Chairman’s Award, “Rules of the Road,” for maintaining uninterrupted supply of raw materials and preventing out of stock situations in the market. Manager Corporate Global Procurement, Bottler Partnerships – Strategic Transformation PepsiCo 2000 - 2003 As President of EnAble, created strategy and managed 800+ employees in community engagement; built innovative partnerships across priority nonprofit organizations. Developed top five as critical partners playing a key role in business goals as part of a shared value model.

• Corporate ambassador to external key influencers, NGOs, and non-profits; managed all aspects of corporate reputation. Education: B.S., Organizational Management; Manhattanville College A.A.S., Medical Technology (Pre-Med); SUNY Head of Social Stewardship, Inclusion, Value Creation PepsiCo 2006 – 2012 (in parallel w/other jobs) Manager Global Ingredient Quality – Strategy & Transformation PepsiCo 1995 - 2000 Directed worldwide quality of a $140MM ingredient portfolio, spanning 400 supplier sites, 13 manufacturing plants, and 15 reports. Built strategy and staffed the Ingredient Quality Department “from the ground up” in a challenging global environment of heightened quality and food safety awareness. Harmonized Quality Programs across Tropicana, Quaker, and other Divisions.

• Managed supplier quality program for ~800 ingredients impacting products distributed in over 200+ countries and territories.

• Reduced financial exposure by $7MM while balancing business continuity and brand integrity.

• Increased plant testing efficiencies by 70% via global Optimized Testing Program. Established statistical guidelines to ensure right testing at the right points of supply chain. Resulted in $6MM cost savings, and headcount productivity (5 resources gained).

• Drove $4.5MM savings in emerging markets through development of new business partners and risk mitigation.

• Value Creation and Community Engagement

• Strategic Partnerships

• Change Management

• Creating a Culture of Inclusion

• Brand Management & Go-To-Market Activation

• Transforming Strategic Concepts into Business Value

• Multi-channel Retail & New Business Development

• Driving Org. Effectiveness & Building Capability

• Public Speaking & Corporate Advocacy

Outstanding Corporate Philanthropist; Westchester County Two Chairman's Award from Indra Nooyi, PepsiCo

Harvey Russell Award, Diversity & Inclusion; PepsiCo Champions for Inclusion; National Inclusion Project Corporate Achievers Award; City University of NY

New Business Partnership Award; Westchester ARC

Outstanding Partnerships; Firmenich

CORPORATE PURPOSE LEADER/

CULTURE & INCLUSION CHAMPION /

STRATEGY & TRANSFORMATION EXECUTIVE

LYNDA A. COSTA

TRANSFERABLE SKILLS

AWARDS & RECOGNITION

LET’S CONNECT!

FIRMENICH: The largest privately-owned company in the fragrance and flavor industry; 4.3B in annual revenue; 10K employees VP Strategic Development (Flavors Leadership Team) – 4 years

• Created the strategy and deployed the largest cultural redesign, Be the Change, an employee owned and operated (EOO) movement: 550+ employee sign-ups; 10 communities; model expanded globally, all within 7 months

• As part of change management, unprecedented approach of delivering from bottom-up instead of top down; quote from CEO, Gilbert Ghostine: “this is infectious, let’s infect everyone!”

• Large engagement with Operations/Manufacturing as seen with 50% participation for an employee recognition program

• Due to significant and sustained success, leveraged Be the Change model to build Diversity, Inclusion, and Belongings - focused on a safe, comfortable, and inclusive environment EXECUTIVE SUMMARY

- In parallel with other leadership roles -

BUSINESS IMPACT EXAMPLES

EDUCATION

B.S., Organizational Management

A.A.S., Medical Technology (Pre-Med)

Passionate executive driving cultural

transformation and engagement at the intersection

of employee, community, and brand. Built from

the ground-up, best-in-class models and

infrastructure from concept to adoption on a global scale. Transformed Diversity and Inclusion

platforms into operating “business units”…

strategies linked to brand reputation, innovative

partnerships with external influencers and

stakeholders, corporate risk management and

reporting, socio-economic impact, and building a

safe culture of inclusion for all employees. Internal corporate advisor and external ambassador.

Business liaison to corporate Foundation to align

on strategic philanthropy and partnerships.

PEPSICO: The largest food & beverage company in NA, third largest in the world; 64B annual revenues; 291K employees worldwide Head of Social Stewardship: focused on disability space – 6 years

• Reported directly to President of $30B division, developed strategy for newly defined diverse market representing a 1.1B consumer base; $750B in disposable income

• Built, from ground up, newest and largest “multi-cultural” group and directed across Marketing, Sales, Ops and other functions to formulate relevant customer and consumer concepts in-line with brand strategy

• Led largest cultural redesign in a highly matrixed organization; from 3 to 800 employees for NA, and later global expansion.

• Executed new community engagement model for partnership development and generated innovative ways to grow the business and brand delivering value for all; PepsiCo awarded New Freedom Award

• Corporate ambassador to external key influencers, NGOs and non-profits. Managed all aspects of corporate reputation

• Collaborated with NFL and TV Broadcasting on inclusive advertising and messaging; landmark Super Bowl ad using American Sign Language; 149MM viewers.

• Managed digital and social media programs with Guiding Eyes; Increased daily social media platform: 7,877,660 impressions; 2,421 unique views; 907 likes (from daily average of 75)

• Worked across business on packaging & graphics changes with focus on Boomer demographics; 15% volume lift

• Created and implemented new corporate policies with HR on new talent sustainability platform for hiring diverse top talent.

• Partnered with HR, Legal, and Global Real Estate on new accessible policy; year one introduced 30 new tools; ~ 70% of workforce are beneficiaries

• Partnered with Lime Connect to acquire diverse top talent; participated in interviews & mentoring programs

• Instrumental in implementing Walgreens’ model (~20% efficiency) at Pepsi Bottling by hiring diverse talent Pawling, NY 12564 • Partnered/aligned with PepsiCo Foundation on giving strategies

914-***-****

adrxzd@r.postjobfree.com

https://www.lyndacosta.com/

https://www.lyndacosta.com/lookbook

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