Customer Service Clinical Specialist
Resume:
Russell McDaniell
Senior Executive
A proven senior level executive with extensive global direct leadership experience in both large and small high technology medical device and pharma companies focused in Cardiology, Cardiovascular, Vascular, and Orthopedics. Extensive experience in building start-up sales & marketing organizations with zero or minimal starting revenue. 406-***-****
WORK EXPERIENCE
01/2011 – Present
Principal
Medical Device Consulting
Consulting initially for Spinal Kinetics, but also involved with various NDA marketing projects and review of various business/ marketing plans and agreements.
01/2007 – 12/2010
Vice President Sales
Spinal Kinetics
Sunnyvale, CA
A manufacturer of spinal artificial disc replacements and related instrumentation and technologies.
Hired additional international distributors for company products. Hired European direct sales and marketing manager. Identified and established key U.S. clinical sites for disc clinical studies.
Company needed to conserve cash after FDA delayed the U.S. clinical trial by requiring the company to do an additional feasibility study resulting in key personnel downsizing, and a reduced role -- moved to a consultant for the company. 06/2005 – 09/2006
Vice President Sales & Marketing
KERBEROS PROXIMAL SOLUTIONS, INC
(Acquired by Fox Hollow 9-06)
Cupertino, CA
A manufacturer of intervention catheter devices to remove debris and deliver physician-specific therapeutic fluids to coronary and peripheral vessels.
Recruited to re-establish company’s sales and marketing departments by replacing existing sales and clinical personnel,
& hiring a Director of Marketing, -- resulting in acquisition within 15 months.
Grew revenue from near zero, to a run rate of over 7 figures per month within 15 months --in a challenging market segment.
Revised and created new marketing materials, sales information structure, and positioning the company’s product line to enhance interventional treatment products in the marketplace.
SKILLS
Negotiation Sales/Marketing Management
Strategic Planning Market Development Sales
Forecasting Pricing Strategy Product Development
Team Building Excellent Computer Skills Recruiting Leadership Engineering Background
Management Consulting
PERSONAL PROJECTS
General Building Contractor
Built residential house
Website Creation
Created websites for business's
Achievements/Tasks
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+,- ./ 01238
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WORK EXPERIENCE
04/1999 – 11/2004
Senior Vice President, Marketing, -Vice
President, Sales
ANGIOTECH PHARMACEUTICAL, INC,
COHESION TECHNOLOGIES, INC (acquired by
Angiotech January 2003)
Vancouver, B.C. /Palo Alto, CA.
Angiotech was a leader in the emerging field of drug-coated medical devices and biomaterials. Cohesion, a manufacturer of biomaterial and biosurgical products for vascular, neurology, orthopedic, ENT, plastic, and general surgery.
Angiotech Results: · Built Company’s first Marketing Information System of databases to identify new product and competitive opportunities within vascular, neuro, orthopedic, general surgery, and other technology platforms. · Worked with Business Development to identify company markets for strategic relationships and acquisition.
Establishment of Angiotechs Strategic Business Plans for new project initiatives, including the Vascular Wrap, Adhesion prevention program, and the orthopedic project for repairing cartilage. Key project leader for the transition of company’s products to licensing distributors, including the coordination of the distribution, manufacturing, operations and quality systems groups from each company.
·Cohesion Results: Direct Sales of CoSeal in the U.S. at a run rate of over $1M per month before acquisition. Hired initial direct sales and clinical specialist reps, & managed distribution partners worldwide. Initiated Strategic Sales Plan for the establishment of market coverage analysis and territory design. ·Established and recruited clinical investigator participants for Company’s Vascular & Adhesion prevention products.
09/1997 – 12/1998
Vice President, Marketing & Business
Development
CARDIOVENTION, INC
Palo Alto, CA
Venture capital financed start-up developing less invasive products for cardiovascular disease.
Initiated discussions and worked with a number of academic and technology centers for development of company’s products and line extensions. Created database for relative patents and Tasks.
Created Marketing strategies for product development including the creation of the company Web site.
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WORK EXPERIENCE
06/1996 – 09/1997
Director of Sales
CARDIOTHORACIC SYSTEMS (acquired by
Guidant)
Cupertino, CA
A venture capital financed start-up developing less invasive products for cardiovascular disease
Recruitment of surgeons for clinical study. Established a direct sales & clinical specialist team with supporting customer service.
Generated $5M in U.S. sales first 6 months after product launch. Established 20+ direct, distributor, and clinical specialist team.
1989 – 1996
Director of Sales
CARBOMEDICS
Austin, TX
Manufacturer of Heart Valves, Vascular grafts, and O.E.M. heart valve components
Recruited to establish clinical product investigators program, and to hire start-up sales team for new mechanical heart valve program.
Created Strategic Sales & Marketing Plans for product launch. Hired US & Canadian direct and distributor sales distribution Study Program
B.S.-Marketing, - Fairleigh Dickinson University,
Teaneck, NJ
Achievements/Tasks
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61-7 ’+83 ’122,*, 19 .,/0)121*3
Prior Experience / Sales Engineer,
Application Engineer HVAC
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