Personal Details

Date of Birth: **rd December *978

Languages Known: English, Bengali and Hindi

Address: Jai Ambey Apt Flat 179 Mayur Vihar Phase III New Delhi-110096

Personal Details

PGD – Business Management from Birla Institute of Management Technology, Delhi in 2003

B.Com. (Hons.) from Goenka College of Commerce & Business Administration, Calcutta University in 2000

Profile Summary

Excels in driving competitive sales & marketing strategies and promotional activities for attaining brand visibility & revenue growth; brought-out the USP of company’s products to achieve higher sales against competition

Recognised as a key part of various new store openings, product launches& business expansions in both international & national markets

Worked in close coordination with channel partners / franchisees for capturing optimum market share; successfully expanded the channel / client network in high potential markets of India.

Recognized for establishing 329 Hero Sprint Stores PAN India.

Effectively led all aspects of Retail operations entailing sales, VM, product & category management, in-store promotions, customer service, stock availability & staff management with key focus on cost & inventory control.

Experienced in increasing sales revenues, exceeding targeted sales goals, developing profitable & productive business relationships and building an extensive client base; distinction of accomplishing multi fold revenue increase.

Effective Leader with proven talent in motivating teams to ensure optimum performance; well networked in the Luxury industry with strong analytical, team-building & problem-solving skills.

Qualitative feedback for new product development and successful product launches in the emerging market.

Core Competencies

Sales & Business Development

Strategic Planning

Customer Servicing

Franchisee Management

Operations Management

Order & Sales Forecasting

Cross-functional Coordination

Team Management

Organizational Experience

Since Oct 2021 till date Electric One Mobility Pvt Ltd, Gurugram as VP – Network Development & Revenue.

Role:

Heading Franchisee Development of Electric One EV super stores PAN India basis their sales operations, order and payment collection.

Nurture relationships with existing franchisees and support their expansion plans

Develop and manage the company’s strategies and tactics relating to development market planning, franchisee development planning, creation of development programs and incentives, and provide input on Franchisee performance.

Work with marketing team and outside agencies to implement effective lead generation marketing; track performance and adjust plans accordingly. Retail operations.

Signing of agreements and timely completions of project work to make the franchisee operational

Participate as an active member of the corporate leadership team, providing guidance on corporate strategic direction and overall business growth.

Other projects and responsibilities as assigned.

Planning & implementing innovative ideas to gain major market share & goodwill

Spearheading 1 Retail Manager, 3 backend Operations Executive and Sales Promoters

Since Nov 2019 till Sep 2021 Toffcover Technologies Pvt Ltd, Gurugram as GM – Retail Sales

Role:

Heading Business Development of Cycle insurance sales operations PAN India, forecasting sales targets & ensuring their achievement in given time frame

Planning & implementing innovative ideas markets to gain major share & goodwill

Spearheading 7 Retail Manager, 3 backend Operations Executive and Sales Promoters (Third Party Payroll).

Since July 2015 till Sep 2019 Hero Cycles Ltd, Gurugram as GM – Retail.

Identifying & appointing financially strong & reliable channel partners, direct distributors & associate distributors for deeper market penetration and reach

Identifying potential store location for the stores.

Coordinating the entire distribution channel for the smooth functioning of the business

Attending to customer’s & retailer’s complaints and providing appropriate solutions within shortest possible time.

Analysing market trends & accordingly chalking out measures / promotional activities for countering competition

Coordinating with Technical Services, Corporate Communication & Accounts on important issues affecting business portfolio

Leading & monitoring the performance of team members

Significant Accomplishments:

Recognized for introducing the concept of Bicycle Retail for Hero Cycles from scratch by the name Hero Sprint Store.

Successfully established 329 Hero Sprint Stores PAN India.

Effectively recorded growth in turnover from same stores and ASP growth of 25%.

Responsible in opening 22 EBO’s for Hero.

Apr’14 to Jul’15: Eastman Industries Limited, Ludhiana as AGM Sales & Marketing

Roles:

Spearheaded sales & business development operations for Domestic Division across PAN India with turnover of INR 53 Crores

Developed and networked with channel partners and distributors, resulting in deeper market penetration and increase business

Ensured achievement of Sales targets of assigned territory through channel network by improving people and channel productivity

Organized promotional campaigns, ATL/BTL activities for new product launch

Prepared and submitted regular reports and updated distribution channel performance to manager concerned

Analysed market trends develop new product as per market requirements, collating market intelligence reports and accordingly chalking out measures for countering competition

Significant Accomplishments:

Extended grass rooted support in setting up new channel partners in the state of Gujarat, U.P. and West Bengal

Previous Work Experience

Apr’08 to Mar’14: TI Cycles of India Limited, Delhi as Manager Retail & Modern Trade (North & East)

Significant Accomplishments:

Successfully contributed in opening:

o150 Franchisee outlets and 5 COCO outlets

o250 Exclusive Rural Retail Outlets across North and Eastern states

Recognized for developing new retail markets in cities like Haldwani, Dehradun, Saharanpur, Jhansi, Meerut, Kolkata, Guwahati, Bhubaneswar, Bhilai, and Patna

Recipient of:

oBest Support Function in 2010 in TI Cycles

oBest Rural HERCULES BSA Store in India in 2011

Aug’07 to Mar’08: Primus Retail Pvt. Ltd., Kolkata as Retail Manager (ASM – East)

Significant Accomplishments:

Provided assistance in managing biggest flagship COCO stores for Adidas, Nike & Weekender in Kolkata

Effectively organized highest sale for Nike at Ice Skating Ring through sales mela to augment store sale

Dec’06 to Aug’07: Bata India Limited, Cuttack as District Manager (ASM)

Significant Accomplishments:

Accomplished 100% business against estimates in terms of turnover

Bagged Institutional orders from government organization like NALCO

Dec’04 to Dec’06: Arvind Brands Limited with Megamart Channel, Kolkata as Retail Store Manager

Significant Accomplishments:

Managed 3 COCO outlets

Organized retail institutional sales in campus of Wipro, TCS, Cognizant in Kolkata)

Jan’03 to Dec’04: Aero Club (Woodland Shoes), Kolkata as Store Manager

Significant Accomplishments:

Managed 2 COCO Stores – Grand & Lindsay Street Outlets)

Soft Skills

Kaushik Banerjee

Retail Operations Franchisee Development Brand Management

Result-oriented professional offering 18 years of rich and qualitative experience in achieving results in highly competitive global market environment while working with reputed brands in Retail industry

Location Preference: Delhi NCR & Metro Cities

adrvi9@r.postjobfree.com/rediffmail.com+91-980*******

Communicator

Thinker

Planner

Collaborator

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