MATTHEW NASH

Toronto, ON adrv35@r.postjobfree.com

HIGHLIGHTS

5+ years exp. in Content and Growth Marketing, Strategy, and Communications.

Has experience deploying integrated Marketing campaigns of up to 1 Million customers.

Experienced in Remote Work, and collaborating with global teams.

An Equity, Diversity and Inclusion advocate with special experience marketing to BlPOC demographics. CORE SKILLS & COMPETENCIES

Product Marketing

Product Launches

Digital Marketing

Email Marketing

Growth Marketing

Brand Advocacy

Social Media Campaigns

Conversion Funnels

Lead Generation

PROFESSIONAL EXPERIENCE

Communications Specialist & Marketing Manager Marlon Palmer Productions Oct. 2018 – Present Responsible for the overall management and strategic execution of building Marketing campaigns and demand generation strategies for the specific content marketing needs for over 10+ Programs and Projects with an emphasis on increasing brand awareness through the use of Data and key metric points to build engaging narratives. Projects Include: The Extra Gravy Show (Podcast), Extra Gravy Pateron, ThatdudeMcfly, Before They Were Famous and more. Key Highlights:

● Championed the marketing behind the Extra Gravy Podcast Liveshows, oversaw the construction of the Liveshow sets, provided direction of the liveshow performances, and organized the behind the scenes staff

● Oversaw the creation of the Extra Gravy Social Media channels and organically grew the audience to 1500 followers in 45 days.

● Executes Targeted Ad strategies via Social media to engage key demographics; Averaging 500k impressions per month.

Content Marketing: Defines the messaging, positioning and go to market strategy to enable successful content launches and campaigns by working alongside cross functional resources.

Growth Marketing: Helps build Customer Acquisition and Retention strategies to build on customer loyalty campaigns through the use of Marketing Data and key metrics to create compelling conversion campaigns that foster organic engagements and brand growth.

Content Launches: Uses Conversion funnels and Sales Channels to grow audiences and help clients monetize different products and services.

Content Knowledge: Leverages extensive knowledge of Market, Trends and Products to assist in developing Pricing Strategies with the Leadership Team relative to data points and key customer metrics.

Marketing Communications: Oversees the creation and execution of creative MarComm campaigns across a number of mediums and platforms to reach new customers, provide insights and help reach conversion KPIs. MarComm strategies and tools include: Facebook Ads, Email, SMS, SEO, Instagram Shop, Twitter Ads, Google Analytics and more.

EDUCATION

Advanced Degree in Radio Broadcasting Seneca College Apr. 2012

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