MANISH CHATURVEDI

SENIOR MANAGEMENT LEVEL ROLE IN SALES & MARKETING

Profile

Career Objective: Help companies deliver real results by coming up with original thinking and implementing ideas in a sustainable manner with utmost efficiency and effect.

The Executive: Highly experienced “hands-on” professional with proven expertize in all the aspects of Sales & Marketing / Operation & Maintenance for LED Lighting and Power Tools Industries. For more than 25 years, Manish has been working in the multi industry business and has been instrumental in successfully delivering the number of productive initiatives to establish as "Profit Centre".

Core Expertise Functional Areas:

● Setting up of Channel Sales Network extensively on the PAN India basis.

● Government tender business on the SITC basis, initiating right from the tender pre bid stage till the payment realization.

● Tapping and sustaining key customer / project accounts.

● Operation and maintenance for Industrial / Street Lighting Projects.

● Drafting and designing of key documents - commercial policy, product catalog, price list, company induction profile, client portfolio, product promotional schemes, after sales service policy, travel policy and other key SOP documents.

● Organizing Customer meets / Channel Partner Meets / Product Launches and other Brand promotional activities like Road shows, Exhibitions, Service camps.

● Setting up of E- Commerce business development channel.

● Efficient team building and effective use of manpower resources through continuous monitoring the Key performance areas.

● Setting up of the organizational chains / outlets.

● Customer support and Relationship Management.

● BIS/ BEE/ NSIC/ MSME/ Government department vendor registrations. Employment History

National Sales Manager at Rock light India Private Limited, Delhi March 2021 till current date

Organization: A leading importer and manufacturer of LED luminaries – Rock light brand and Two wheeler EV under Toxmo brand - primarily involved in the sales of Emergency lights, Kissan Torches, Fan blade lights, DC Fans, Inverters, Weighing scales, Personal grooming products.

Scope of Assignment: Mapping & appointment of Channel Sales partners for PAN India distribution for Rock Light product segment. Reporting to: Mr. Praveen Kumar Jhandai – Managing Director Key Responsibilities:

● Mapping & appointing the Channel partners on PAN India basis.

● Initiating the sales through E-Commerce portals like Amazon / Flip cart.

● Recruitment of Sales and Service man power.

Details

HOUSE # 73-74, SECOND FLOOR,

POCKET-3, SECTOR-24, ROHINI,

Delhi, 110085, INDIA, 91

997*******

adru9r@r.postjobfree.com

Date of birth

18/08/1969

Links

linkedin

Skills

Ability to Multitask

Adaptability

Time bound deliverable plans

Rationale thinking and resolving

issues amicably

Interpersonal Communication Skills

MS Office - Word. Excel, Power Point

Underwriting of policies and

Standard Operating Procedures

Team building with positive

motivational approach

Able to lead from the front as an

example

Identifying the Key risk indicators /

Areas

Identifying the Key Performance

Areas

Hobbies

Cricket, Volleyball, Table Tennis,

Music, Dance, Chess, Travelling,

Interacting with people from

different walks of life.

● Composing of Product leaflets and Hand outs.

● Formulation of Sales promotional schemes for the Channel partners.

● Analyzing and preparation of competitor brand pricing product wise.

● Identifying and creating the marketing tools for the Brand promotion.

● Identifying the new product line and customer pockets.

● Analyzing the Feedback from the customers and channel partners.

● Keeping track of competitor’s market and activities. General Manager - Sales at Xpertz Ankur Lights Private Limited, Delhi March 2019 — May 2020

Organization: A leading LED luminaries manufacturing company - primarily involved in the decorative, architectural, commercial, industrial and landscape LED lighting, catering to corporate, residential, commercial and government projects.

Scope of Assignment: Mapping & appointment for PAN India channel sales network and Government Tender business for Ankur brand LED Luminaries. Reporting to: Mr. Ankur Shah – Managing Director

Key Responsibilities:

● Mapping & appointing the authorized Channel partners on PAN India basis.

● Initiating the sales hrough E-Commerce portals like Amazon / Flip cart.

● Recruitment of Sales and Service man power.

● Composing and formulation of Commercial Policy 2019-20.

● Composing of Company Profile and Product Catalogue.

● Formulation of Product MRP price line for the brand marketing.

● Formulation of Sales promotional schemes for the Channel partners.

● Analyzing and preparation of competitor brand pricing product wise.

● Identifying and creating the marketing tools for the Brand promotion.

● Identifying the new product line and customer pockets.

● Planning for the LED Exhibition participation.

● Tapping and sustaining the Key accounts - Wave, Omaxe, Hilton, COFMOW, MMR. CRIS,

● Composing the Sales reporting / AMC / FOC warranty replacement / Travel Policy documentation.

● Analyzing the Feedback from the customers and channel partners.

● Keeping track of competitor’s market and activities.

● Composing the preventive care modules for the LED luminaries.

● Organizing the Product Seminars / Customer Meets.

● Organizing the New product launches across the regions.

● Conducting the Channel Partner meets for the sales motivation / Feed backs and new products / technology induction.

General Manager – OEM Sales / Tender Business at Balaji Autoparts Private Limited, Delhi

March 2018 — February 2019

Organization: A leading LED Street Light Housing manufacturing company, primarily involved in OEM business and also involves in manufacturing of the auto components for Honda / Maruti Suzuki / General Motors / Tata Motors . Scope of Assignment: OEM Sales for LED Street Light Housings / Government Tenders business for LED Luminaires on the PAN India basis. Languages

English

Hindi

Reporting to: Mr. Ajender Singh – Director.

Key Responsibilities:

• Tapping Key OEMs HPL / HQ Lamps / Invotek / Akshat Autoline / Pyrotech.

• Vendor Registrations in government departments for the “ Mahalux” brand.

• Identifying and tapping the crucial and viable government tenders.

• Majorly involved in the Product Catalogue designing

• Monitoring the tender price line of the competition.

• Managing the LED Luminaires test reports – LM-79 / Safety Reports

• Participating in the Field test for the tender technical product eligibility.

• Realization of the payments within the stipulated time frame.

• Attending the PRE BID meetings for the techno commercial tender queries.

• Keeping Co-ordination with the R&D team for the product development as per tender technical requirement.

• Majorly involved in the BIS Registration for LED Street Light / Flood Light.

• Designing and Development of the infrastructure development components like Arms & Clamps / Reducers during installation as per site requirements.

• Successfully participated in the LED Exhibitions.

• Liaising with the government officials for the tender business prospects. Senior Manager – Projects Operation and Maintenance at H Q Lamps Manufacturing Company Private Limited, Noida

August 2015 — February 2018

Organization: A Leading LED Luminaries manufacturing company -primarily involved in OEM business and Energy Efficiency Services Limited (EESL) - SLNP

( Street Lighting National Program) tender projects. Scope of Assignment: Operation & Maintenance in EESL SLNP Projects and Government Tender business

Reporting to: Mr. Mukul Sinha – General Manager Luminaires KeyResponsibilities:

Operation and Maintenance – SITC for 5.5 Lacs of LED Strret Lights EESL SLNP Projects in AP / Telangana / Rajasthan / Chandigarh / Gujarat / MP / Maharashtra / Northern Railway.

● Keeping Co-ordination with the EESL officials for the project updates and for resolving the various Project issues in installation phase / R&M.

● Keeping Co-ordination with the ULB officials – CEO / DE / Commissioner for resolving the ULB issues.

● Designing and Development of the infrastructure development components– Arms & Clamps / Reducers during installation phase as per site requirements.

● Procurement of the R&M material to ensure the smooth and effective repair and maintenance work.

● Monitoring and ensuring the implementation of the safety norms at the various project sites.

● Identifying and appointment of the contractors / Sub contractors for the successful project completion.

● Keeping Inventory control for the LED Luminaries spares mainly Drivers/ SPD / LED PCBs / Glasses and other R&M material.

● Recruitment of the Project Managers / Project Engineers.

● Providing the R&M reporting formats to the team and ensuring their effective & efficient implementation.

● Monitoring the contractor working during the installations / R&M phase project wise to deliver the successful completion.

● Identifying and finalization of the insurance policies for the O&M teams.

● Monitoring and controlling the O&M costing for the project viability.

● Managing and motivating the project team efficiently and effectively. Business Development- Other Government Tenders of PSUs.

● Vendor Registrations in the government departments for the brand recognition and indenting purpose.

● Identifying and tapping the crucial and viable government tenders.

● Assist in Product Catalogue designing.

● Monitoring the tender price line of the competition.

● Managing the LED Luminaires test reports – LM-79 / Photometric.

● Participating in the Field test for the tender technical product eligibility.

● Realization of the payments within the stipulated time frame.

● Attending the PRE BID meetings for the Techno – commercial discussions in the government tenders.

● Keeping Co-ordination with the R&D team for the product development as per tender technical requirement.

General Manager – Sales and Marketing at PMT Steel Industries Private Limited, Delhi

July 2013 — July 2015

Organization: Formerly known as “PRINCE MACHINE TOOLS” - A Delhi based 30 years old company, pioneer in manufacturing of all kinds of Hydraulic machines / specialized in SS Domestic & Industrial Sinks. Scope of Assignment: Sales & Marketing of Hydraulic machines 50 to 2000 Tonnes / SS Sinks - Domestic / Industrial on the PAN India basis. Reporting to: Mr. Ashok Kumar Tiwari – Managing Director Key Responsibilities:

● Handling Key accounts like BHEL / Railways and other key industries.

● Handling the technical discussions & final negotiations with the clients.

● Monitoring the production updates for the timely delivery to the clients.

● Monitoring the payment schedules as per agreed terms.

● Tapping the potential clients through e-mailing / industrial products web portals / E- Commerce.

● Participating successfully in the major machine tools exhibitions.

● Providing the service training modules / preventive care modules to the customers.

● Co-ordinating with the vendors and monitoring their delivery schedules.

● Monitoring the new AMCs and renewals of the old ones.

● Handling Liaison with the key government departments like Sales tax/Excise/Labor.

● Handling the export orders from South Africa / Malaysia / USA and Bangladesh.

● Monitoring and analyzing the performance of the sales team and motivating them.

Business Associate at Green Tech International, Ahmedabad May 2012 — June 2013

Business Partner in the Ahmedabad based partnership firm involved in the GIDC (Gujarat Industrial Development Corporation) and MIDC (Maharashtra Industrial Development Corporation) industrial plots business venture. Key Responsibilities:

● Liaisoning with the top GIDC and MIDC officials for the allotment of the industrial plots.

● Perusing the potential investors through the PPT presentations of prospective Industrial areas in the Gujarat.

● Preparing the ROI plans with respect to the prospective industrial areas.

● Consultancy work in concern to the construction of PEB sheds and building plans as per the industrial regulatory rules of the state governments.

● Handling the documentation and the interview procedures for the prospective clients.

● Handling of the Post allotment procedures like possessions / building plans etc.

● Giving presentations to the esteemed industries for putting up the investments in GIDC mainly to the industrial associations particular field wise like Ludhiana fasteners manufacturer association / Mandi Gobind Garh rolling mill association etc.

● Tapping the potential clients through the e-mailing / industrial investor web portals.

● Participating in the Real estate based exhibitions / seminars.

● Providing Liaison for the GEB / Water Connections.

● Providing Liaison for the GPCB (Gujarat Pollution Control Board) license.

● Facilitating the clients with the Industrial Areas On site tours.

● Keeping track of the client’s payment cycle for the GIDC installments

● Drafting and Managing the MOU agreements for the clients with the GIDC officials.

Regional Marketing Manager at Makita Power Tools India Private Limited, Delhi

June 2009 — April 2012

Organization: The 45 Sales Subsidiary of Makita Corporation, Japan, formed In October 2008 with the Head office located at Bangalore. Scope of Assignment: Sales and Marketing of Makita Power Tools / Automotive tools and OPE (Outdoor Power Equipments) in North, West & East Regions of the country.

Reporting to: Mr. Toshimichi Mizukoshi – Managing Director, based at HO . Key Responsibilities: Power Tool Business

• Handling Key customer accounts – Private as well as government institutions for Makita Distributor – Arabi Company WLL across the three assigned regions of the country.

• Handling new products trial at customer end.

• Providing the key product technical inputs the distributor sales team.

• Creating the product and brand awareness by organizing user meets/sub dealer meets/ Road shows and key exhibitions across the assigned regions.

• Assist the distributor in setting up of Dealer and Sub dealer channels.

• Identifying new pockets of potential customers.

• Forwarding the key information about the pricing and the policies of the major power tool players to the management and the distributor.

• Collecting, analyzing and doing result orientation of feedbacks from the dealers, sub dealers and customers and then forwarding the view points to the Head Office.

• Keeping track of competitor’s market and activities; and appraise HO. Makita Automotive Direct Business:

• Responsible for the Makita automotive direct business – handle the key automotive accounts: Maruti Suzuki, Honda Scooters, Suzuki Motorcycles, Honda Siel Car India Limited, Skoda, General Motors, Fiat India, Volkswagon India, Tata Motors – Pune and Sanand Nano plant, Mahendra & Mahendra, Hero Motorcycles, Bajaj Auto.

• Conducted the successful trials of the automotive range of tools and subsequently convert them to the sales orders.

• Maintaining the spares and accessories inventory business.

• AMC from the above automobile manufacturers.

• Organized service training modules at the customer end. Makita OPE (Outdoor Power Equipment) Direct Business:

• Setting up of the OPE dealer / sub dealer network across the three assigned regions of the country.

• Providing technical operational leads to the customer / channel partners.

• Participated in the OPE exhibitions.

• Building up the brand awareness through the major OPE exhibitions / Road shows and product demonstrations at major golf courses / hotels / resorts hospitals / party lawns/ Leisure Clubs upcountry, farm houses / forest contractor’s field areas etc.

• Organizing the service training modules / preventive care modules for the customers and dealers / sub dealers field man power.

• Participating in the major government tenders.

Key Achievements:

● Conduct successful product launches of Maktec Series at Ahmedabad, Mumbai, Delhi, Kolkata, Orissa and Pune.

● Conduct successful dealer / sub dealer meets.

● Organized product seminars / customer meets across the regions.

● Setting up the Delhi, Mumbai and Kolkata Branch offices successfully from the scratch.

● Procuring the single purchase order of INR 75 Lacs INR from the NDRF, Delhi directly in favour of Makita Power Tools India Private Limited plus other big orders from the Kolkata Police / Orissa fire services through the OPE channel partners.

● Appointment of ASSC (Authorized Sales & Service Center) and ASC ( Authorized Service Centers) across the three assigned regions.

● Drafting of the key documents for ASSC and ASC.

● Branding of the ASSC and ASC retail outlets.

● Building up the efficient and effective sales & service team.

● Organized sales promotional campaign for the Maktec product series during the Makita sponsored International cricket series and SAFF football matches.

● Motivating the Distributor sales team for enhancing the product sales.

● Responsible for running the successful sales promotional campaigns.

● Majorly assisted the distributor sales by bringing the business from the key accounts – L&T, Essar, Bombardier, Alsthom, Indus, Global, Gammon, Shahpur Ji, Jaypee, Jindal, GMR, Siemens, Neo Structural, BMEL, BHEL Kemrock, Suzlon Power, Ahluwalia etc.

Deputy Manager - Sales at Carborundum Universal Limited, Mumbai, Delhi

September 2007 — May 2009

Organization: A group company of Murugappa group, based at chennai, involved in the manufacturing, sales & marketing of abrasives -bonded, coated and ceramics. They launched the electrical portable power tools under the brand name “CUMI POWER TOOLS” in October, 2007)

Scope of Assignment: Sales and Marketing / After Sales Service for CUMI power tools in West Region - Maharashtra / Gujarat / MP and North Region - Delhi / Haryana/ Punjab / J&K / HP / UP- Uttarakhand / Rajasthan. Reporting to: Senior Manager – Marketing at power tools unit, Hosur. Area Sales Manager at Bhukhanvala Tools Private Limited, Secunderabad October 2006 — August 2007

Organization: The Mumbai based group company involved in the sales and marketing of electrical portable power tools, spares & accessories under the brand name of “Electrex”, diamond tools and blades. Scope of Assignment: Sales, Marketing and After Sales Service of Electrex power tools, Spare parts & Accessories in Andhra Pradesh state. Reporting to: Vice President – Marketing at Head office, Mumbai Regional Marketing Manager at Pioneer Intertrade, Delhi September 2005 — September 2006

Organization: The Mumbai based industrial house – Importers and all India Distributors, having tie-ups with REMS – Germany, Spitznas- Germany, Jancy- U.K., USA, Cherne – Italy, RGC – USA, Baier- Germany etc., Pipesak, involved in the sales, marketing and after sales-service of Pipe threading and cutting machines, special purpose saws, tornedo threading machines, Magnetic drills, Hydraulic tools, pneumatic tools, Boring tools, Sewer Plugs, Pipe freezing machines, Core bits.

Scope of Assignment: Sales, Marketing & After Sales Service of the above mentioned product range in the entire north India - Delhi / NCR, Rajasthan, Uttar Pradesh, Himachal Pradesh, Punjab, Jammu & Kashmir, Haryana. Reporting to: Managing Director based at HO Mumbai Area Marketing Manager at Hitachi Koki India Limited, Delhi August 1997 — July 2005

Organization: The 100 % subsidiary of Hitachi Koki Co. Ltd., Japan, involved in sales and marketing of electrical portable power tools, spares & accessories, having head office based at Bangalore.

Scope of Assignment: Sales, Marketing and After Sales Service of Hitachi Power tools across North India - Delhi / NCR, Rajasthan, Uttar Pradesh, Himachal Pradesh, Punjab, Jammu & Kashmir, Haryana. Reporting to: Mr. M. Sasaki -President

Assistant Marketing Manager at Electrex India Limited, Delhi November 1994 — July 1997

Organization: The Bangalore based electrical portable power tools manufacturing company having technical collaboration with Hitachi Koki Co. Ltd., Japan.

Scope of Assignment: Sales, Marketing and After Sales Service of Hitachi and Electrex brand of electrical portable power tools, Spares and Accessories in Delhi / NCR, Rajasthan. Punjab and Haryana states. Reporting to: Regional Marketing Manager, Delhi

Sales & Service Engineer at Al – Jeraisy, Kingdom of Saudi Arabia, Riyadh March 1992 — August 1994

Organization: A leading office automation of Kingdom of Saudi Arabia, deals with the office automation solutions under the brands - IBM, Ricoh, Xerox, Fuji, Canon, Fuji, Minolta, Panasonic,

Scope of Assignment: Sales, After Sales Service and AMC contracts renewal for Ricoh Fax and Copiers.

Reporting to: Mr. Jacob -Sales and Service Manager at Jeddah Head Office. Professional Qualification

Three years Diploma Engineering, Maharaja Surajmal Insititute of Technology, Delhi, Delhi

May 1988 — April 1991

Three years diploma engineering in Electronics and Electrical communication under Board of Technical Education, New Delhi.

Education

AISSCE (XII), Bal Bharati Public School, Delhi

April 1976 — March 1987

All India Senior School Certificate Examination ( XII ) under Central Board of Secondary Education (CBSE)

Courses

MS Office Certificate Course, NIIT, Delhi

October 1994 — December 1994

References

Arun Chaudhary from A E Industries Private Limited adru9r@r.postjobfree.com · 91-995*******

S. Shivraj from Carborundum Universal Madras Limited adru9r@r.postjobfree.com · 91-822**-*****

Extra-curricular activities

OPE World Manager's Meet at Dolmar - A member of Makita group Japan, Hamburg, Germany

August 2011 — September 2011

Meet Period: 31st August, 2011 to 2nd September, 2011 Venue: Dolmar – Hamburg, Germany (A member of Makita Group Japan) Meet Agenda: Three days Makita OPE world managers meet cum training program for the newly launched Outdoor Power Equipments. Represented Makita India and gave the OPE market presentation. Automotive Tools Training at Makita Corporation HO, Anjo, Aichi, Nagoya, Japan

September 2011 — September 2011

Training Period: 13th September, 2011 to 15th September, 2011 Venue: Makita Corporation, Head Office at Anjo, Aichi, Nagoya,Japan Training Agenda: Three days training program for automotive tools / application / technicalities / battery preventive maintenance – includes half day visit to Okazaki plant.

Internships

COMPONENT TESTING WORKSHOP at COMPONENT DEVICES INDIA LIMITED, Delhi

September 1991 — November 1991

Three months internship at CDIL, Delhi,

Workshop Program: Testing of Semiconductor devices - Diodes/ Triodes/ MOSFETs/ Triacs

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