BETH BLEW
******@*******.***
SKILL SUMMARY
Over 20 years of communications, marketing and design experience in private industry, higher education, health care and Indigenous communities. EDUCATION
Master of Education
Education; May 1996
The Pennsylvania State University, University Park, PA Bachelor of Fine Arts
Emphasis in Metal Arts; May 1990
The Pennsylvania State University, University Park, PA EMPLOYMENT
Communications Consultant
Interior Health
Kelowna, BC (2017-present)
• Created a comprehensive communications plan for the Aboriginal Health portfolio
• Formed a collaborative working group to coordinate communications across the organization
• Created visual standards for the Journey to Cultural Safety program
• Produced IH's first podcast - now in its third season with over 30 episodes
• Re-designed and edited magazine with readership of 20,000 staff, physicians and partners Communications and Events Manager
Nak’azdli Whut’en
Fort St. James, BC (2015-2017)
• Re-designed the Band's community newsletter and introduced new features
• Created visual and editorial standards for the Band's communications
• Created and maintained a collection of community photos and stories
• Mentored youth as part of community employment and training programs Volunteer and Photographer
Cold Lake First Nation
Cold Lake, AB (2013-2015)
During the first two years I spent in Canada, I was not permitted to work (as part of the immigration process)
During this time I:
• Developed photography skills
• Volunteered at First Nations elementary school
• Provided communications support for community environmental group Marketing and Communications Manager
University Health Services, Penn State
University Park, PA (2006- 2013)
• Led website migration, useability surveys, and focus groups
• Participated in university pandemic response team
• Created nationally-recognized responsible drinking campaign
• Planned and coordinated open house for new Student Health Center
• Created and presented orientation sessions for audiences of 20-2,000 students Marketing Coordinator
The College of Health and Human Development, Penn State University Park, PA (1999-2006)
• Served as university editor representative for the college
• Developed and implemented marketing campaigns
• Designed marketing and promotional materials for the college
• Researched, wrote and edited alumni magazine stories,
• Designed and maintained college website
Graphic Designer and Technical Writer
The Pennsylvania Transportation Institute, Penn State University Park, PA (1996-1999)
• Served as editor and writer for quarterly newsletter
• Designed print materials
• Prepared Powerpoint presentations
• Created illustrations for printed and multimedia materials
• Acted as liaison with internal and external partners
• Wrote and edited copy as needed
• Developed and maintained website for large program grant Freelance Graphic Designer
State College, PA (1991- 1996)
• Designed print materials and graphics
• Created and maintained websites
• Assisted with instructional design projects
Computer Graphics Artist
Accu-Weather, Inc.
State College, PA (July 1990- November 1991)
• Created daily and specialty graphics for television weather features PROFESSIONAL MEMBERSHIPS
• ACHA (American College Health Association)
• CASE (Council for Advancement and Support of Education)
• CUPRAP (College and University Public Relations Association of Pennsylvania)
• UCDA (University and College Designers Association) PROFESSIONAL REFERENCES
Available upon request.
OTHER TRAINING
San'yas Indigenous Cultural Safety Training
Online training to educate healthcare staff on Aboriginal cultural safety, (Provincial Health Services Authority in BC)
Event Marketing
Three-day workshop, UNBC (University of Northern British Columbia) Project Management
Semester-long course, Penn State University, University Park, PA Article Writing
Semester-long course, Penn State University, University Park, PA Illustration Workshop
Five-day workshop, UCDA (University and College Designers Association), Kent State University, Kent, OH
Branding for Colleges and Universities
Three-day workshop, UCDA, San Diego, CA
Communications and Marketing
Three-day workshop, CASE (Council for Advancement and Support of Education), Vanderbilt University, Nashville, TN
Inherit the Web: Integrating the Web and Your College’s Marketing Program One-day workshop, CUPRAP (College and University Public Relations Association of Pennsylvania), Lancaster, PA
Alumni Relations in Cyberspace,
Three-day workshop, CASE, New Orleans, LA
The Penn State Leader
Five-day workshop, Penn State University, University Park, PA Managing Creative Services
Three-day workshop, UCDA, Brookline, MA
SOFTWARE
Familiar with a wide variety of software including:
• Adobe Creative Suite (InDesign, Photoshop, Illustrator, Audition)
• Microsoft Office (Powerpoint, Publisher, Word, Excel, Outlook)
• WordPress, Hootsuite, Sprout, Highrise, MailChimp