Communications Consultant Content Writer

KRISTI FROEHLICH, CMM

214-***-**** • adrtn2@r.postjobfree.com • www.linkedin.com/in/kristifroehlich • Portfolio: www.clippings.me/users/kristif8 MARKETING & COMMUNICATIONS LEADER

Mastering the art of targeted messaging and customer engagement. Intuitive, high-energy marketing writer, editor and team leader with strong business acumen and a passion for meaningful work. Collaborates with stakeholders to prioritize projects and drive initiatives with the potential to expand market reach and brand loyalty. Known for driving go-to-market strategies grounded in an understanding of marketplace dynamics, and targeted consumer engagement. Guides high-performing teams who create compelling brand narrative and ensure a seamless customer experience. Orchestrates cross-functional alignment from start to finish, designing strategic plans to keep up with growth strategies and evolving competitive landscapes. AREAS OF EXPERTISE

Strategic Planning Execution

Demand Gen Content

Marketing Branding Campaigns

Public Relations Press Releases

Website Content Landing Pages

Advertising Promotions

Sponsorships Events

Corporate Communications

Project Staff Leadership

Customer Engagement

Professional Services

Consulting Advisement

B2B B2C Nonprofits

Government Agencies

Vendor Management

PROFESSIONAL EXPERIENCE

CONTENT MARKETING MANAGER • CYXTERA TECHNOLOGIES • 2021 – PRESENT Work closely with Demand Generation team members to develop HVS and Pardot email cadences as well as paid display and social ads highlighting data center solutions. Oversee agencies who help prepare newsletters, white papers, and other collateral. Write/edit web content and work closely with the Creative team on marketing collateral designs.

Craft attention-getting email content, subject lines, headlines and calls-to-action. Improved newsletter content and headlines to improve open and click-through rates. Prepared content calendar for Demand Gen campaigns. Created Style Guide for use by all company departments. MARKETING CONTENT WRITER • FIVE STAR INSTITUTE • 2021 Collaborated with senior leadership of national trade association to develop brand messaging and marketing content for events, publications and membership groups. Adapted and shaped messaging of promotional material to various audiences, including real estate agents, diversity officers, financial services and law firms. MARKETING CONSULTANT • FROEHLICH CREATIVE • 2017 – PRESENT Work with clients throughout the Dallas/Fort Worth area, helping develop and execute marketing that fosters brand recognition and market expansion. Compose/edit articles for B2B and B2C magazines and websites; oversee writing and editing of marketing materials, such as blogs, emails and newsletters for global products. EUCYT Labs: Created press releases, media messaging, brochures and sponsorship content that demystified stem cell solutions.

Global Medical Response: Wrote/edited various internal and external communication collateral, including personality features of first responders. Worked with leaders to prepare M&A communications toolkit. KRISTI FROEHLICH Page 2

Baylor Scott & White Health: Liaised with senior IT executives to develop campaigns and articles for statewide enterprise-level distribution regarding issues, outages and high-level projects, such as password authentication process changes. Worked with medical directors and nurse managers to create and edit monthly electronic health resource newsletter outlining order changes for hospital nurses and doctors. SENIOR COMMUNICATIONS CONSULTANT • HCSC BLUE CROSS BLUE SHIELD • 2013 – 2016 Received three “Above & Beyond” Awards

Developed communications to help unify a geographically dispersed team of 20+ associates. Managed strategic communications for Aerial software upgrades and outages. Introduced strategic internal communications that highlighted opportunities for professional growth and advancement based on company offerings. Developed campaigns and programs for Aerial users designed to foster a more transparent culture and engage employees through a clearly articulated vision and mission. Authored weekly Vice President’s message and quarterly employee newsletter intended to encourage stronger team dynamics with a focus on important departmental project information. SENIOR MARKETING SPECIALIST • HITACHI CONSULTING • 2007 – 2012 Recognized with two “Cheers4Peers” Awards

Oversaw integrated B2B marketing campaigns which yielded ~$12MM annual revenue. Created and distributed marketing content focused on increasing sales potential. Internal clients included teams handling SAP Oracle, chemicals, aerospace and defense, communications, media and entertainment, and financial services practices. Orchestrated marketing for the SAP SAPPHIRE conference, generating enough industry “buzz” to bring an unprecedented 660 visitors to the SAP booth—equating to a multi-million-dollar lead pipeline. Developed previously unaddressed new marketing strategy for the chemicals practice which included creation of videos, press releases, collateral creation, landing page content, on-site booth preparation, and email. Efforts yielded more than 20 new accounts.

Formulating workforce transformation marketing pieces for aerospace and defense clients and potential clients. In partnership with industry-leading Aviation Week magazine, developed a series of articles, ads and other lead-generation materials that increased client leads. ADDITIONAL CAREER HIGHLIGHTS

Content Writer IMC2: Wrote creative content for Procter & Gamble websites, including Crest, Iams/Eukanuba, and various pharma companies. Received iNova Bronze Award for managing weekly PrilosecOTC.com featuring NASCAR driver, Jeff Burton. Internal Communications Specialist Northrop Grumman: Developed and implemented internal communications strategies as Executive Editor of quarterly online newsletter, including special issue following the Indonesian tsunami. Spearheaded cyber security awareness campaign, which included creating concepts and copy. Senior Writer Editor UT Southwestern Medical Center: Led change management efforts to encourage various departments to move from individual departmental web pages to the newly acquired system-wide content development tool. Prepared copy for internet/intranet sites, including in-depth information for departmental pages. Recognized with Case Award for article about cochlear implant patient published in the Center’s newspaper. EDUCATION CREDENTIALS

Bachelor of Arts (BA), Journalism-News Editorial, Texas Tech University Content Marketing Master, International Institute of Digital Marketing (IIDM)

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