Shawn Rosko

SEO & Digital Marketing Services

adrtfb@r.postjobfree.com

518-***-****

http://www.linkedin.com/in/shawnrosko

Summary

I am very passionate about SEO and digital marketing. I'm constantly looking to learn more. I read a lot and stay current with search engine changes and trends. Since SEO is constantly evolving it is not something you learn just once, you need to constantly learn or else your strategies are not going to continue to work. I love to learn so SEO is a perfect fit for me and I try to stay ahead of the curve by following Google patents related to organic search. SEO is a passion of mine that has not wavered since I fell into the search industry in 2005. I love what I do so much that it doesn't feel like work, just like the old saying goes "If you enjoy what you do for work you will never work a day in your life." Work Experience

Reputation Management Consultants

November 2021 - April 2022

SEO/ORM Team Lead

At RMC I was brought on as a team lead to assist the Online Reputation Management team and also to assist the SEO team. Since I was brought on in a special role I report directly to the owner, Eric Schiffer. One of the most important tasks I do at RMC is working on the SEO on the websites for the many different companies that Eric owns. Freelance SEO, ORM, and Social Media

May 2021 - November 2021 (accepted job offer through a recruiter) Complete SEO services and SEO consulting and training. TSL Marketing

February 2018 - May 2021

SEO Director

Continuing to help the TSL team grow the SEO department, which entails staying on top of current SEO strategies and always looking towards the future to see what might be coming down the pipeline in terms of SEO. I spend a lot of time reading Google patents, reading about algorithm changes, and SEO in general. I always follow Google guidelines but I've never been scared to experiment as long as I know that I'm staying within the guidelines. As the TSL SEO director I am constantly sharing my knowledge with the SEO team about new and upcoming changes that will affect overall SEO. This helps us always deliver the best results for our clients so they can easily see the ROI. Since SEO is constantly evolving it is not something you learn just once, you need to constantly learn or else your strategies are not going to continue to work. These are the things that I make sure my team understands, and also things that I discuss with them weekly so we are on the same page and we are all staying current with industry trends.

SEO is a passion of mine that has not wavered in 16 years. I love what I do so much that it don't even feel like work, and as Wayne from Letterkenny says "If you enjoy what you do for work you will never work a day in your life."

TSL Marketing

December 2016 - February 2018

Senior SEO Manager

Managing the SEO department for TSL, a department the company did not have 2 years ago until I created it working with one of my superiors. The SEO department of TSL took off quickly and have been achieving extremely positive results for our clients in the B2B tech industry. In 2019 we began to offer SEO services to clients in many different niches outside of the B2B tech space and have also been seeing great results.

The strategy we use is a combination of what I have learned working in the SEO industry since 2005, and new strategies I developed working on my own sites. I am a firm believer in following the Google guidelines when it comes to SEO and the TSL Marketing SEO practice is the same, we do everything by the book to help make sites user and search engine friendly. We do everything from consulting to implementation of our SEO tactics on our clients websites. Measurable SEO

June 2015 - November 1, 2016 (lack of work layoff) Head of SEO and Social Media

At Measurable SEO I am in charge of all of the technical SEO, on page SEO, and social media for the company and multiple clients.

SheetLabels.com

September 2014 - June 2015

SEO/Social Media/PR Specialist/Blog Author

At SheetLabels.com I did all of the SEO optimization, all of the social media optimization and management, all of the PR where I set up interviews and articles in local and national publications.

When I first started at SheetLabels.com they did not have any Google search rankings. Within 4 months I had them ranking at the top of Google for all of the keywords they wanted to be found for. They passed all of their big competitors in the rankings. Due to the new organic rankings the company started bringing an additional 60k a month in revenue which enabled them to invest in custom, multi million dollar digital printing presses. Laid off due to finances

Overit

June 2013 - July 2014

Digital Marketing Director

Managing all of our clients digital marketing needs and helping to develop strategies to increase their online presence. Managed social media and SEO for 20+ clients Internet Marketing Ninjas

October 2012 - June 2013

SEO/Social Media Specialist

Technical SEO reporting,social media implementation, social media audits, viral marketing, content marketing, managing authorship team, training team members on social media optimization and management.

Essential Internet Marketing

April 2009 - October 2012

COO/Partner

Manage client SMO/SEO campaigns, content creation, networking, technical SEO, developing social media strategies, client social media management, content marketing, linkbait brainstorming and creation

We Build Pages (now Internet Marketing Ninjas)

January 2006 - February 2009

SEO and Social Media Specialist

Linkbuilding, On page SEO, Team manager, Quality Control Manager, Undesirable link clean up, social media monitoring and management, Google Analytics, social media strategies Print and Graphics

May 1996 - November 2005

Pressman

I ran a printing press, did prepress work and bindery work. Education

Berlin High School 1991 - 1995

HVCC 1996 - 1997 - Communications, did not graduate Skills & Expertise

● SEO

● SMO

● Internet Marketing

● Social Media

● Link Building

● SEM

● Social Media Marketing

● Social Networking

● Web Analytics

● Facebook

● PPC

● Wordpress

● Google Analytics

● Online Advertising

● Marketing Strategy

● Online Reputation Management

● Analytics

● Blogging

● Keyword Research

● Google Adwords

● Digital Strategy

● Viral Marketing

● Organic Search

● Mobile Marketing

● Social Media Monitoring

● Internet Strategy

● Blog Marketing

● Search Content Marketing

● Content Management

● Advertising

● Competitive Analysis

● SEO copywriting

● Account Management

● Content Development

● Web 2.0 Writing

● Social Media Measurement

● WordPress

● Landing Page Optimization

● Content Strategy

● Google Webmaster Tools

● Facebook Marketing

Interests

Internet Marketing/SEO, Search, Google patent research, social media, content creation, content marketing/promotion, Music, Yankees baseball, Giants football, Bruins hockey, Celtics basketball

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