ROBIN L. HUMMEL

718-***-**** adrtbj@r.postjobfree.com www.linkedin.com/in/robin-hummel

DIRECTOR, MARKETING & COMMUNICATIONS

Self-starting, results-driven Marketing and Communications executive focused on delivering high-level strategies that yield transformative business results. Project Manager skilled with exceeding performance objectives through swift execution of marketing strategies, scaling significant growth within competitive markets. Experienced procuring impactful relationships with stakeholders across all organizational levels. Organized and meticulous, capable of facilitating multiple concurrent priorities.

● Demonstrated track record in traditional and innovative communication strategies, digital/social media marketing, and brand management. Skilled in analyzing market research and other data to drive brand visibility.

● Cross-functional expert in strategic planning, policies & procedures design, and business development to effectively advance operations and initiatives.

● Dedicated, collaborative team leader skilled with developing, incentivizing, and recognizing talent to create top- performing teams. Effective communicator experienced with delivering dynamic presentations. AREAS OF EXPERTISE

● Management and Leadership ● Social Media Management ● Internal Corporate Communications

● Digital Marketing & Advertising ● New Business Development ● Employee Engagement

● Brand Management

● Internal/External Communication

Strategies

● Project Management

● Return on Investment (ROI)

● Data-Driven Analytics

● Strategic Planning and Execution

● Content Creation

● Copywriting

● Key Performance Indicators (KPI)

● Corporate Policy & Systems

Implementations

● HR Recruitment Marketing

● Staff development/training

● Budgeting

PROFESSIONAL EXPERIENCE

Sun Hospitality Resort Services, Remote 2013 – Present Director of Media & Communications

Conceptualize and execute corporate strategies for public relations, branding, and internal/external communication objectives. Content creator and writer for all internal communications and marketing campaigns (inclusive of blogs, newsletters, emails, SMS, social media). Implemented operational procedures for the B2B and B2C client profile and staff training materials. Spur strategic initiatives through the evaluation of various reporting metrics, tracking and analyzing data across several platforms. Institute policies and employee programs, in coordination with Senior HR and Operations Management. Create, implement and manage a multi-channel marketing strategy to meet KPIs, adapting as necessary to ensure maximum engagement. Prepare all master service detail, payroll, and flash reports for weekly distribution to key stakeholders.

● Developed and launched the company's first-ever internal communications through a multi-channel approach, ensuring improved employee communication and engagement.

● Developed formula-driven reporting dashboards, reducing manual errors and increasing efficacy.

● Strategized and executed a company-wide Certified Inspector Training Program.

● Key Presenter at SUN’s National Director Conference, providing management training and tools for employee engagement, communication, and leadership.

● Led the launch and expansion of core services into residential and commercial markets during COVID-19.

● Partner with Vice President of Sales to continuously meet growth projections of 4 new B2B partnerships annually

(exceeding 2021 goals with 6 new contracts).

● Rebranded and manage the corporate website and social media accounts, expanding organic traffic by 22% per year.

● Enhance client experience by designing automated communications throughout the customer journey. 718-***-**** adrtbj@r.postjobfree.com

Bank of America Merrill Lynch, New York City, NY 2010 – 2012 Assistant Vice President, Structured Credit Trading Middle Office Executed and supported risk management strategies. Interfaced with traders, risk, finance, and operations areas to resolve P&L discrepancies. Reconciled positions and trades between official books and middle office risk management systems. Volunteered on the Middle Office Associate Satisfaction team, enhancing communication channels through weekly internal newsletters and articles. Initiated incentives and tools for the recognition of top talent.

● Significantly reduced trade-booking errors by creating an Amendment Tracker database. Bank of America Merrill Lynch, New York City, NY 2009 – 2010 Assistant Vice President, Global Derivatives Novation Project Determined ISDA/CSA status and ensured document review before migration from Merrill Lynch to Bank of America. Presented merger scope and status to key stakeholders. Documented best practices for subsequent implementation.

● Successfully migrated US Structured Credit transactions (i.e., trade rebooking, P&L reconciliation) from Merrill Lynch to Bank of America.

Bank of America Merrill Lynch, New York City, NY 2006 – 2009 Team Lead, Credit Derivatives Operations

Managed a high-performing team of six individuals to ensure timely and effective trade capture/documentation practices. Facilitated weekly meetings, recruiting, cross-training, and performance reviews. Managed electronic confirmations of Global DTCC Backloading Project, including internal and external reporting, tracking, and escalation. Identified failures in automated processing of credit trades to DTCC.

● Coordinated User Assistance Testing for credit derivatives source system, documentation system, and reporting enhancements, resulting in more streamlined company processes.

● Achieved a 96.88% T+1 DTCC submission rate, exceeding mandated FED requirements and advancing Merrill Lynch from a bottom ranking in submission timelines to the top three in the industry. EDUCATION

Bachelor of Science, Marketing, Minor: Economics

State University of New York at Oswego

TECHNICAL SKILLS

Microsoft Office Suite, MS Teams, Google Suite, TextMagic SMS Software, SaaS, Mailchimp, Canva Graphic Design, GIMP Image Manipulation, Inskape, Dropbox, Guusto, Awardco, WordPress, Google Ads, Google Analytics, Alignable (B2B Networking)

Social Media Management (Business): Facebook (Meta), LinkedIn, Instagram, Pinterest, Google Business Profile

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