LAURA PUCHER, ALFC

*** ** ***** *****, ****** FL 34293 - 609-***-**** - adrrnb@r.postjobfree.com

REGIONAL MARKETING DIRECTOR, HOSPITAL LIAISON

Leadership / Communication / Results / Customer Focus / Creative Solutions Accomplished and well-versed Regional Marketing Director with 30+ years of professional experience and success. Adept at all facets of nursing and assisted living facility management with a focus on meeting and maintaining census goals.

Summary of skills:

Socially adept in establishing new networking relationships with the community and local resources.

Exceptional problem solving, communication, organizational, and time management skills.

Outstanding leadership abilities; able to coordinate and direct all aspects of the admission process and marketing events.

Expertise in multi-tasking skills with extensive knowledge developing departmental goals, objectives, standards of performance, and policies and procedures. CAREER SUMMARY

REGIONAL MARKETING DIRECTOR / HOSPITAL LIAISON

Comprehensive Care Management, Teaneck, NJ, April 2003-Janaury 2022

• Hire and train Admission Directors and Hospital Liaisons for nine Skilled Nursing Facilities

• Monitor and maintain census for all of the facilities

• Trouble shoot for the facilities with low census by marketing to the community

• Market to and in-service community vendors including: Hospital Discharge Planners, Social Workers, Physicians, Hospice Companies, Assisted Livings, Senior Housing, and Senior Centers

• Guide Hospital Social Workers and patients’ families through the Medicaid Process

• Develop hospital referral sources across the state line into Pennsylvania

• Foster relationships with all referral sources for continued business

• Generate new referrals daily for all of the facilities

• Evaluate patients medically and financially for facility acceptance

• Negotiate rates with insurance companies and obtain authorizations prior to admission

• Implement one-time contracts for insurance companies out of network

• Work closely with the Admission Directors to insure we are maximizing all referral sources and respond quickly to the inquiries

• Monitor customer service and quality of care

• Monitor discharges to maximize length of stay

DIRECTOR, ADMISSIONS / REGIONAL MARKETING / CUSTOMER RELATIONS Genesis Millville Center, Millville, NJ, March 2000-April 2003

• Received and processed referrals for new admissions

• Processed admission paperwork and made medical charts for nursing

• Conducted morning meetings coordinating all department heads to prepare for the admissions and discharges daily

• Conducted facility tours and completed all admission agreements

• Coordinated and participated in community events

• Participated in weekly phone conferences with the corporate office to discuss increasing census

• Generated tracking and trending reports for all twelve Genesis facilities in NJ

• Toured the facilities for quality assurance and recommended upgrades and renovations when needed

• Developed and fostered relationships with attending physicians and ortho doctors who referred to the facility

DIRECTOR, ACTIVITIES / ADMISSIONS, SOCIAL WORKER

Statesman Nursing Center, Extended Care, Levittown, PA, 1989-1999

• Created the monthly calendar of events

• Developed a plan of care for each resident

• Directed activity staff and the 100-member volunteer program to implement the daily activities

• Completed sections of the MDS and care plans

• Attended care conferences

• Completed initial assessments for all residents, and regular charting and documentation

• Investigated and resolved residents’ complaints and concerns

• Received and processed referrals from hospitals for potential admission

• Priced medications, verified insurances, provided tours for families of potential admissions

• Conducted annual fund-raisers benefiting the National Alzheimer’s Foundation CERTIFICATIONS

ASSISTED LIVING FACILITY CARE TRAINING PROGRAM

The MacDonald Research Institute

12/3/21, Certification #171243332

EDUCATION

SOCIAL WORK, 1995-1997

HOLY FAMILY UNIVERSITY, Philadelphia, PA

ASSOCIATE OF ARTS, 1995

BUCKS COUNTY COMMUNITY COLLEGE, Newtown, PA

REFERENCES

Sheere Trapani

Regional Director / Hiring Supervisor

Comprehensive Care Management

Cell: 201-***-****

Kristan Jones

Admission Director/Staffing Coordinator,

Genesis Millville Center, Millville, NJ

Work: 856-***-****, cell: 856-***-****

Kathy McDonnell

RN, Dialysis Nurse

Capital Health System, Helene Fuld, Trenton, NJ

Cell: 215-***-****

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