Contact

646-***-**** (Mobile)

adrrg1@r.postjobfree.com

www.linkedin.com/in/

megcolumbiawalsh (LinkedIn)

Top Skills

Mobile Marketing

Mobile Technology

Targeting the connected consumer

Certifications

AWS Certified Cloud Practitioner

Publications

Dial M for Launch

Where Healthcare for Women Must

Go Now

A Mentor's Advice: Ditch Your Labels

Patents

AI and Automation for Video

Meg Columbia-Walsh

Tech Entrepreneur, 4X Exit and IPO. Distinguished Fellow Columbia Univ., Founder of first digital health agency and first commercial health site, CBSHealthwatch

Verona

Summary

Views=Mine

One of the most successful exited female tech entrepreneurs and CEOs:

HealthTech Digital, Founder and CEO - Sold to Interpublic Group

(IPG)

CBSHealthWatch, Founder and CEO - Sold % to CBS Corp. and then IPO and sale to WebMD owner

Oncology.com, CEO - Sold to Pharmacia and Upjohn

Inverse Mobile, Founder and CEO - Sold to Ernst & Young Wylei Inc., Co-Founder and CEO, Artificial Intelligence and Machine Learning...

2021 Columbia University: Distinguished Fellow HITLAB, Business School Executive Advisor Digital Health

2021, 20 InsideNJ: Insider Out Top 100 LGBTQ

2019 Arthur L. Johnson Regional High School Hall of Fame 2018 Women in IT Entrepreneur of the Year finalist 2018 Rider University Distinguished Alumni Award

2017 NJ Biz Top 50 Women in Business

2017 NJ Tech Council Innovative Company of the Year - Wylei Inc. 2017 Ogilvy Innovator of the Year Award

2017 Red Herring Award; NA and Global

2016 MM&M Top 40 Healthcare Transformer

2014 HBA Luminary

HBA Rising Star

PharmaVoice Top 100 in Life Sciences

LWT Power 100

Silicon Alley Top 100

Gold Effie Award; Tylenol Ouch Campaign

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Board Emeritus: Lambda Legal, New Jersey City University Foundation Board, Rider University Board of Trustees, Healthy Women, Family Equality Council, StartOUT, National Coalition of Cancer Survivorship (NCCS)

Co-Founder Rider University Executive Women's Council. Twenty plus year career in healthcare, digital and CPG, including founding and running businesses as a successful tech entrepreneur. Experience has led to being a trusted advisor to clients in marketing automation, personalization at scale, AI, digital transformation, social, mobile, pharma business process, consumer marketing and consulting.

Teaching Experience: Steven's Institute of Technology faculty; Entrepreneurism for Engineers, FIT: Internet Marketing; Rutger's Business School Management Advisory Board

Coaching Experience: Columbia University Volleyball Asst., Nutley Travel Boys Basketball Head Coach

NJ Real Estate License

Experience

Amazon Web Services (AWS)

1 year 8 months

Director (L8), World Wide Revenue Operations

January 2022 - Present (4 months)

United States

Expert in AI/ML Marketing Technology, personalization at scale, Digital Transformation and Healthcare and Life Sciences. Additionally, responsible for helping to build and run an invitation-only program designed for senior sales leaders. This new program is designed to enable the field to build effective CEO and Board relationships. Responsibilities include team leadership, innovation, design, training and coaching field sales leaders in sales enablement.

Director (L8), Global Market Market Leader, Healthcare and Life Sciences

September 2020 - January 2022 (1 year 5 months)

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NJ

Manage enterprise Healthcare and Life Science accounts. Working to advance clients transformation and readiness for the cloud and AI and Marketing Automation. Managing large scale enterprise transformation across marketing, IT, Data, Analytics, content, platforms and automation. Expert in AI readiness, digital, strategy, data, content intelligence, process re-engineering, change management, Salesforce, Adobe, Veeva and Cloud. Extensive experience in building and exiting businesses in emerging technology, sold 4 and an IPO. Trusted advisor to client's in healthcare, CPG, Retail and Auto. Incredible ability now to bring AWS's extensive suite of products and expertise to my client's including advanced AI/ML, Data, Cloud and advanced technology. Wylei

Co-Founder, CEO

June 2016 - September 2020 (4 years 4 months)

Jersey City, NJ

As CEO and Co-Founder, built Wylei from incubation to an award winning AI firm. Wylei signed formal partnerships with Facebook (FMP) for Predictive Social Video and Predictive Display and with Salesforce Marketing Cloud. Wylei is a venture backed Artificial Intelligence cloud-based machine learning company that uses advanced predictive algorithms to take the guesswork out of digital web, email, mobile, social and video campaigns. Wylei has the only Predictive Video offering on the market. Wylei succeeds by assembling assets and impressions in real-time for truly personalized communication at scale. Wylei also analyzes "in-flght" performance of the campaign to spot non- obvious variables that have led to some of the highest conversion rates in the industry.

Wylei fixes the major shortcoming in today's digital marketing. Everyone realizes they need to test their content and optimize their campaigns but today's A/B testing solutions force you to select a single winner that leaves a large % of your target audience not getting the right [or generic one size fits all] content. Enter: Wylei's AUTOMATED RELEVANCY ENGINE. Better than A/B testing is the ability to use pattern matching and go beyond simple segmentation of your audience into the idyllic land of recognizing your prospects and delivering them personally relevant content. Wylei's Predictive Content(TM) and Predictive Intelligence, delivers emails and video that adapt to the specific context of open, based on where, how, and when the email is viewed. Wylei’s patented machine learning engine Page 3 of 9

automatically identifies best-fit patterns for each individual and delivers content with the highest odds of conversion, right when the email is opened. https://www.wylei.com/predictive-emails

I personally guarantee that we can get measurable lift on any campaign that you run and we will gladly test our ability with a pilot program versus your control efforts. adrrg1@r.postjobfree.com

https://www.wylei.com/video-emails

IBM

Executive Partner

September 2017 - December 2019 (2 years 4 months)

Greater New York City Area

Executive Partner working to advance clients transformation and readiness for AI and Marketing Automation. Managing large scale enterprise transformation across marketing, IT, Data, Analytics and HR. Expert in AI readiness, digital, strategy, data, content intelligence, process re-engineering, change management, Salesforce, Adobe and Cloud. Extensive experience in building and exiting businesses in emerging technology, sold 4 and an IPO. Trusted advisor to client's in healthcare, CPG, Retail and Auto. Incredible ability now to bring IBM's extensive suite of products and expertise to my client's including advanced AI, Data, Hybrid Cloud (Redhat) and technology. Recently managed major enterprise transformation for major pharma to prepare for AI, DCO, and personalization at scale. Work included assessment and analysis of every department including data, IT, Marketing, Analytics, MLR and production. Created Content Center of Excellence and managed 3 year transition plan including all process re-engineering, change management and training. Helped client become template driven, universal taxonomy, bring IP in-house, and reduce significant costs in the process. IBM is uniquely positioned to bring to bear all aspects of the transformation and provide the seem-less management and consulting to achieve full automation. In addition, manage the Community Diversity and Inclusion task force for Enterprise Strategy.

Omnicom divisions - Agency Republic, Weapon 7, Code Worldwide President

August 2018 - August 2019 (1 year 1 month)

Greater New York City Area

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(Family Leave Parent Caretaker) President of UK based CODE, hired to bring and expand Marketing Automation and AI consulting and technology to the US and expand team and business. Managed large midwest pharma marketing transformation to prepare the enterprise for marketing utilizing AI across IT, Marketing, MLR, Data and Analytics. Including complete process re- engineering and change management. Created Content Center of Excellence, and designed and helped staff the new division.

EY

Partner, (acquistion and earn out) Global Lead, Digital Transformation, Life Sciences

January 2015 - January 2016 (1 year 1 month)

Greater New York City Area

Inverse Mobile, LLC has been acquired by EY and I will now be leading the global group through the earn out, importantly charged with helping our Life Science clients fully transform their digital ecosystem and prepare for the ever changing world of the connected consumer and physician. Data and sophisticated analytics will play an increasingly important role and opportunity. In addition to mobile, social, video and content planning, we will now pull together the world wide resources of EY to continue to grow the best in class digital team in the industry and draw upon the vast global resources of EY, the fastest growing company and most admired in the industry. We will help clients gain a competitive advantage using digital to improve their engagement with customers, employees, partners, and suppliers. We will combine leading digital and technology capabilities with the deep industry knowledge. Our services include Digital Strategy, Digital Marketing (including mobile, social, video, smart TV, and content planning, training, guideline and playbook development), Customer Engagement, Enterprise Digital Transformation, Data and Analytics, and best practices of how digital plays in the foundational service of tax, performance, risk, supply chain, etc. Areas of Focus:

- Innovating businesses and business models

- Digital assessment and enterprise wide transformation

- Assessment and detailed road maps and execution of the revolutionized Path to Treatment and Path to Purchase

- Understanding digital medicine opportunities, Beyond the Pill

- Re-imagining the future of business operations using digital

- Mobile Co-Pay using the Inverse Co-Pay Connect platform

- Data and analytics planning, execution and best practices Page 5 of 9

- Advanced solutions, built using cloud computing, mobile, wearables, retail engagement, e-commerce, gaming, etc.

- Business development teams to help clients determine where to place bets on advanced technology and connected customers

Inverse Mobile, (Acquired by Ernst & Young)

Founder, CEO (sold to EY)

January 2012 - February 2015 (3 years 2 months)

New York

Inverse Mobile has been acquired by Ernst & Young. Inverse is a premium strategic mobile and social advertising and marketing agency. Significant Facebook strategy experience and mobilizing the leading pharmaceutical companies. Services include digital strategy development, social road maps, full mobile services, text, consumer response, couponing, in-store, developed software platform Co-Pay Connect the first mobile platform for co- pay delivery, app development and media planning and buying in conjunction with Adtheorent. Partners have extensive mobile and social AOR experience for the Fortune 100 specializing in Healthcare and CPG. Facebook

Head of Healthcare, Global Marketing Solutions

2013 - 2015 (2 years)

New York, New York

Leading the Facebook healthcare vertical for the kick off as a thought leader, into the future by demonstrating the power of our audience/platform to healthcare advertisers and agencies to drive meaningful partnerships over time. Immediately for OTC marketers, utilizing our targeted reach at scale (1.2B+ monthly users!), our deep engagement, mobile utilization and measurable results. Excited to be in a values-based culture where we focus on impact, move fast, are bold, open, and build social value. Sunergos LLC

Trusted Advisor, prior Chief Marketing and Sales Officer September 2012 - November 2013 (1 year 3 months)

New York

Sunergos is a global performance consulting and leadership development firm. We partner with leaders around the world to transform the very fabric of how people work together bringing about a new era of performance and leadership. Sunergos distinguishes itself by applying a methodology that produces results and provides access to a broader future for our clients. Initiatives that are Page 6 of 9

at risk or have significant performance barriers are our specialty. Sunergos works on critical assignments around the world for the Fortune 100, with specialty in healthcare and oil and gas, with amazing results, leading to long term relationships. Our execution in partnership with our leaders increases the velocity of outcomes they can expect. Ask me about our specialty programs in Digital Immersion and Execution as well as our Legacy Program for Female Executives...

AUGME TECHNOLOGIES

President, Augme Mobile Health Group

January 2010 - January 2012 (2 years 1 month)

Leading full service mobile solutions provider, extensive experience in pharmaceutical mobile marketing, both consumer and professional. Also retail and shopper marketing experience as well as Mobile Media. Earned and managed Mobile AOR for Pfizer, J&J, Abbott Diabetes, BI, etc. and CPG, Mattel and Clorox.

EuroRSCG Life

President, Havas Drive (merger)

February 2009 - January 2010 (1 year)

Havas Drive, winner of the 2009 Med Ad News Vision Award, is a pay-for- performance technology company in the Euro network building immersive virtual environments for consumers and physicians. CommonHealth, A WPP Company

Managing Partner and President, Consumer and ebusiness July 2006 - July 2008 (2 years 1 month)

Faith Popcorn's BrainReserve

Managing Director

2004 - 2006 (2 years)

Cap Gemini Ernst & Young

Partner

January 2001 - January 2004 (3 years 1 month)

New York

Direct hire partner brought in to start new group, Health High Growth, targeting the pharmaceutical industry companies below the top ten. Worked on sales, consulting, product implementation including Siebel, SAP and Oracle. Page 7 of 9

Oncology.com

CEO

1999 - 2001 (2 years)

New York

Oncology.com was originally established as a CMGI family internet company providing the best cancer information and resources on the world wide web. It had prominent founding backers which included Andy Grove, Paul Allen of Vulcan Ventures, and Mike Milken. Oncology.com won the Time Inc. Health International Health & Medical Media Award (aka FREDDIE) as Best Oncology Website, was named by Yahoo!Life as the Best Cancer Resource, and won eHealthcareWorld Awards for Best Disease Management Site and Best Community Building Site . I had the privilege of serving as the CEO, my experience at dotcom startups has been rich, wide in scope, and intensive. It has provided me with valuable exposure and hands-on interaction with technology and the issues required to make a business work on the Internet. CBSHealthwatch

Founder and CEO

January 1998 - January 2000 (2 years 1 month)

NY

Wrote original business plan for how consumers would use the web for seeking healthcare information. It transformed the culture as every person now impacted with a healthcare issue goes to the web for information. Built from the ground up to 250 people in two years, was officer in the sale to CBS and IPO. Started consumer strategy and site for Medscape. CBS corp. bought 33% of the company 3 months in and became CBSHealthwatch. Ran the company, operations, marketing, sales, P&L, coordination with CBS and Medscape. Charged with the development of broadcast and radio programming and content integration for existing CBS properties. Parent company of CBSHealthWatch, Medscape became a publicly traded company in 1999.

Grew from 1 to 250 employees, participated as officer in IPO. Education

Rider University

BA, Business, Communications, Pre-Med, Women's Studies · (1981 - 1985) Columbia University in the City of New York

Post Bacc Pre-Med, Asst. Volleyball Coach · (1992 - 1995) Page 8 of 9

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