Bill Carey

813-***-****

***** ******** *** adrqk2@r.postjobfree.com

Tampa, FL 33626 linkedin.com/in/billcareylgm

Experience

Bill Carey Consulting 2008-present

Provide wide range of business, revenue, programming, and recruiting expertise to national and international clients in broadcasting, cable, and digital, from startup plans to assisting legacy media companies.

Highlights include:

* Co-Created RoseBud, a 24/7 digital video news and information 24/7 format to play on any/all platforms, nationally and locally. Develop P&L, growth strategy, programming, daily operations and work flow, plus marketing for RoseBudChannel.com.

* Founding COO for a stealth programming and distribution global company, creating our five-year operating, revenue, and capital plans. Recruited C-level team.

* Writing business plan and go-to-market strategy for a concept channel for an existing media company in the U.K.

* Designed roll-out strategy and media relations for diverse portfolio of clients, everything from a gluten-free bread from Ireland to a legacy productivity website and app to an first-stage media plan for global space industry company. Also trained numerous executives for national and local TV interview appearances.

* Built a P&L model, complete with startup CapEx and training program for an east- coast, major market broadcast television station.

* Wrote a complete strategy and embedded with a 24/7 news operation in top market, a strategy and added ratings and revenue and is still in practice over ten years. EVP & Exec. Producer Think TeleVisual, LLC Chicago 2012-2014 Designed and led operating and editorial team of 80. Crafted TouchVision, a 24/7 live video presentation with simultaneous transmission across broadcast and digital screens, and created the ad inventory formats for both. Set editorial voice, wrote the company style guide with emphasis on non-biased storytelling. News Director WPIX-TV (Tribune) New York City 2009-2012 Recruited to engineer a turnaround. Drove annual double-digit News P&L growth, a

$35mm swing in three years. Earned “Best Newscast” from NY Broadcasters, plus multiple Emmys. Led marketing team on both image and tactical daily promotion. Led Sales and News teams on various initiatives. Built strong expense management culture cutting operating budget more than 15%. Left when recruited for my next fun challenge. Station Manager/News Director WQAD-TV Moline, Il 2008–2009 Drove key marketing, promotion, and news format changes, and led station to its first demographic ratings win in recent decades. Used a team-building approach to introduce strategies for progressive ratings growth. Tasked by company leadership to oversee ad sales operations and consult on projects in other properties including Denver duopoly. Promoted inside corporation to WPIX-TV, NYC.

VP/ General Manager WFTS-TV Tampa 2004–2008

Led team-building and development at this ABC affiliate in the 12th largest TV market by creating a winning climate for 200+ employees. P&L responsibility, exceeded cash flow goals every year with consistent double-digit growth. Created numerous non-traditional revenue projects, including important automobile and real estate sectors. Built local online ad sales. Honored with Martin Luther King Jr. “Man of the Year” Legacy Award by Southern Christian Leadership Conference for community leadership. News Director WXYZ-TV Detroit 2000 – 2004

Drove this legacy newsroom back to first-place ratings in all newscast time periods. Created a news program for 7pm which won all key demos consistently. Worked closely with GM Grace Gilchrist and group head John Lansing, both revered broadcasters. Won major journalism awards and built a great team still thriving all these years later. Among my finest turn-around efforts. Led to Tampa promotion inside E.W. Scripps. VP, East Coast Zatso, LLC New York City March-Nov 2000 Recruited by entrepreneurial start-up that pioneered a personalized digital news videocast, a forerunner of what we take for granted today. In perspective, our forty Zatso TV affiliates had video on the home page of their websites well before other TV stations. Part of team that pioneered local video online ad sales, with innovation and sales technique still applicable today.

News Director WCBS-TV New York City 1996 - 1999

Improved ratings and revenue in all newscasts. Earned the George Foster Peabody Award for uncovering corruption in NYC school system. Created station’s first news website and planned revenue goals with Sales and joint station projects. Successfully managed staff through two corporate ownership changes, and negotiated cost savings in talent and union contracts, working closely with my GM Bud (no relation) Carey, who groomed me for higher office. Adept with dealing with my rambunctious hometown, and colorful characters ranging from Hizzoner to wise guys and gun molls. Assistant News Director WCBS-TV New York City 1994 – 1996 Ran the daily news operation, designed systems of accountability and discipline. Led team to numerous Emmys and awards including best newscast, best breaking news, and best coverage (Pope trip). Oversaw live coverage of Broadway ticker tape parades, John Kennedy and TWA 800 plane crashes, and other big stories of our times. Assistant News Director WBBM-TV Chicago 1993 - 1994 Oversaw all newscasts and personnel, supervised the editorial meetings and decisions throughout the day. Promoted to NYC.

Managing Editor WBBM-TV Chicago 1990 -1993

Ran all editorial decisions and supervised all reporters, field crews, desk, executive producers and production staff. As acting news director, led team to first-place late news ratings in February 1993. Managed our relationship with Michael Jordan, hired as analyst during his first and second championship season. Good times, fun bragging rights, wonderful news town to compete in. Worked with “The Fugitive” and had our reporters featured in the John Hughes classic.

Acting Executive Producer WABC-TV ABC, New York City Fall 1990 Led EYEWITNESS NEWS at 11 back to first place, mostly by building a cohesive team of reporters, writers, producers, and editors behind the scenes. Before being formally named EP, I opted to follow my boss back into CBS. It was four great and formative years at the top station in the top broadcast group. I left ABC (Walter Liss), on great terms when recruited back to CBS (Bill Applegate / Johnathan Rogers / Peter Lund). Senior Producer WABC-TV New York City 1988-1990

Line-produced and co-wrote 6pm news with Bill Beutel. Created and produced weekend half-hour program, Eyewitness Magazine, which enjoyed an 11-year profitable run. Chief Assignment Editor WABC-TV New York City 1986-1988 Chose stories and ran all reporter assignments and field crews as well as breaking news coverage and big event coverage, including the Wall Street crash of 1987, race riots, and Giants Super Bowl victory.

Assignment Editor WCBS-TV New York City 1981-1986

Gained reputation as an aggressive breaking news journalist with ability to successfully handle the care and feeding of egos, reporters, and field crews in NYC’s competitive environment.

Assistant Traffic Manager CBS News New York City 1980-1981 Managed staff of 23 for this logistical arm of CBS News. Managed department budget. Traffic Expediter CBS News New York City 1979-1980 Supported the logistical needs of CBS News world-wide, working side-by-side the National Assignment Desk and Foreign Desk in CBS News headquarters. Education

B.A., Communications, Fordham University The Bronx 1979 Professional Commitments

Member, Copperhead Charities, Tampa Florida 2004 – 2018 Board Director, Copperhead Charities, Tampa, Florida 2004 - 2008 Chairman, Florida Association of Broadcasters 2007 – 2008 Testified before FCC on “localism,” (July 2007), lobbied at State and Congress level. Current or past member of industry groups, NAB, RTNDA, IRE, NY Press Club, NAHJ, NABJ (Chicago).

Graduate, FBI Citizens Academy, Detroit (several months course, just before 9/11) 2001 Volunteer Work

Founding Advisor, St. Joseph College Journalism Program 2010 - 2013 Founding Board Member, Jessica Marie Lunsford Foundation 2005 - 2008 Board Member, Suncoast Golf Classic (Tampa’s PGA Charity Event) 2004 - 2013 Member, Tampa Bay Builders Association 2005 - 2008 Judge, Alfred I. duPont-Columbia University Awards 2001 – 2008 Awards (selected highlights)

Guided first-year staff to first Emmy nominations at Think Tele-Visual 2014 Oversaw staff that gathered dozens of local Emmys and broadcast awards including New York State Broadcaster of the Year honors WPIX 2010 - 2012 Martin Luther King Jr., Legacy “Man of the Year” award, SCLC, Tampa Bay 2007 Guided investigative work that led to prestigious Alfred I. duPont–Columbia University Award, for accurately predicting an elevated highway collapse. WFTS-TV 2006 Additionally, oversaw teams that won national awards from IRE, RTNDA, and Emmys. George Foster Peabody Award. WCBS-TV 1995

National Edward R. Murrow Award WCBS-TV 1995

Individual awards also include:

Two Emmy Awards (Best Newscast, Breaking News, New York Chapter), AP and Silurian Awards, and

“Outstanding Journalist” ARDY Award, from NYPD Retired Detectives Association.

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