RACHELLE MISSAMORE

Santa Barbara, CA

805-***-**** - Cell

adrqes@r.postjobfree.com

PROFILE:

● Professional B2B Sales Executive with 15+ years of Outside Sales success with expertise in the Digital Radiography, Telecommunications, and Wholesale Manufacturing Industries.

● Experienced Sales Manager and Director of Global Sales with 10+ years proven track record of recruiting, training, mentoring, and building Winning Sales and Marketing Teams.

● Skilled in utilizing Competitive Analysis, Market Trends, Data Analysis, Funnel Management Techniques, CRM System generated reports to forecast and set revenue goals for New Market Development strategies and growth in the existing customer base.

● Has a proven skill-set in conflict resolution by resolving customer complaints through problem-solving techniques that offer solutions rather than complaints.

● Consistently exceeds monthly set quotas by 150% -300% throughout sales career.

● Demonstrates professionalism at all times and can work as a Team in-house or Independently / Remote to achieve set responsibilities and job requirements concerning quota attainment, new market development, sales reporting, funnel maintenance, training, and essential accountability and commitments to the job and its success.

● Operates with Professionalism and lives by these simple principles in Sales: Be kind and smile. Hunting, farming, retaining, and maintaining is a daily practice. Be on time, period. Know your products and be an expert in your field. Utilize customer testimonials to close. Always be learning and growing. Knowledge builds confidence. Confidence equals Sales. Training and practice are crucial to success. Do what you say. Listen - Listen - Listen. Ask questions. Fact Finding is the foundation of any sale. Know your Decision Makers and identify Key Influencers to assist in closing. Controllers and Board Members cut checks, IT Departments, Imaging Specialists, and Radiologists on site Close Deals. Presentations should WOW and provide clear solutions in positioning your products over Competitors. Don’t sell out of your wallet. Deliver the best solution for the customer based on Value rather than Price! Use cost justification based on needs and always show Return on Investment (cost saving over time, increased costs yet increased efficiencies in employee productivity, thus resulting in a better customer/patient experience. The sale doesn’t end once it's signed.

EXPERIENCE:

iCRco, Inc.

Director of Global Sales (April 2016 - June 2019)

Developed new distribution channels for iCRco products by establishing manufacturer/dealer relationships with domestic partners throughout the US and International Markets. Increased Revenue from $5M to $12M while overcoming bankruptcy proceedings and increased competition from China. Managed all departments with direct reports from Customer Service, Technical Support, Production, Marketing, and Regional Sales Managers. Reported directly to the Owner of the Company and made vital decisions / provided input and approval on all Sales Presentations, Pricing, and Exclusivity Agreements and Contracts in all markets (USA, LATAM, EUR, Middle East, and Asia). Expert in solution selling techniques. Sold all product solutions (DR, CR, CT, NDT, Long Bone Imagers, Software / PACS) to Hospitals, Urgent Care, Orthopedic, Chiropractic, and Veterinarian Clinics. Sold Full X-Ray Suite of products to Hospitals and large multiple location Clinics and experienced in long sales cycles, closing contracts of $50k and up, and installing complete X-Ray Suites and developed a program to have iCRco do installation of rooms in-house, which generated $200,000 additional revenue in Q4 of 2019—sold first Claris Cone-Beam CT to Santa Barbara Zoo which allowed for the first studies necessary to expand into the Veterinarian Market. Developed processes for New Hire Training and Equipment Manuals with Installation and Technical Support of all iCRco Products for Compliance Regulations. Direct Liason on Military Contracts creating RFQs and closing contracts, which generated $2M in Sales of the rugged portable DR panels. Attended local, regional, and state trade shows which generated 80% of Sales Leads for the Company. Trained and sold software applications (PACS in-house and cloud based) as an integrated product with all DR and CR Solutions (2TB, 4TB) and anything over 6TB handled by Company provided Servers or outsourced to Cloud Based Solutions multiple vendors to provide for redundancy. One Hour Heating & Air / Atascadero, CA

HVAC Sales Specialist (Nov 2012 - June 2013)

One of five female sales specialists hired throughout the United States. Sold all HVAC-related products to end users. Yellowbook / Arroyo Grande, CA

Media Sales Consultant (Jan 2011 - Jul 2011)

Sold the complete package of Yellowbook products, including print, online marketing, website development, and video products. Heavy prospecting responsibilities are required to farm new business opportunities. Maintenance of revenue accounts. Spec Ad development. PowerPoint presentations used to close all sales. Norcast Communications / San Luis Obispo, CA

Account Executive (Jul 2010 - Nov 2010)

Sold voice and data solutions to local businesses on the Central Coast. Responsibilities include prospecting for new business, preparing proposals, networking, and closing the contract. Telepacific Communications / San Luis Obispo, CA

District Sales Manager (Apr 2007 – Oct 2007)

Responsible for meeting revenue objectives generated from recruiting, hiring, and managing a team of Account Executives/Senior Executives (10-15) who sold Telepacific voice and data solutions to their defined user base of small/medium size businesses. Managed sales team in a time of acquisition from Arrival Communications to Telepacific and helped to implement new sales strategies, reporting tools, and training to ensure all sales representatives were skilled in the new product lines, pricing, and data network. Territory covered Newbury Park to Salinas. Water Wonders, Inc. / Santa Maria, CA

Global Sales Manager (Jan 2001 – Apr 2007)

2005 revenue goal of $8M, exceeded target by 115% ending the year at $9.4M. Recruited, trained, and provided mentoring a team of Inside Sales, Outside Sales, and custom Account Representatives. Managed all sales, custom sales, marketing, and customer service departments (direct reports 10 – 15). Led sales initiative to increase high-end custom fountain business with architects, builders, contractors, and designers, which increased custom sales by 84% in 2005. Spearheaded strategic initiative towards marketing products to various commercial niche markets. Drive sales daily by providing a motivating work environment through monthly sales contests, weekly training sessions, and hands-on interaction. Reorganized sales team’s requirements to increase productivity with the main focus on prospecting and securing new business channels. Managed over 30 key accounts generating over $2M in annual sales. Consistently exceeded sales quota of $50K per month. Recognized as the key account sales representative in the company. Secure contracts with large national retail chains/catalogs such as Z-Gallerie, Frontgate, Hammacher Schlemmer, and Smith & Hawkin. Managed all aspects of the trade show department; this department was the key source of Water Wonders, generating over 85% of corporate revenue from 25 – 30 trade shows annually. Annual sales from this department exceeded $3M. Served as the key corporate representative selling all Water Wonders products at the trade shows

(traveling up to 4 months per year).

GST Telecom / San Luis Obispo, CA

Account Executive (Apr 1996 – Dec 2000)

Recognized as the top performer in my region (CA, OR, WA, ID, AZ, NM, and HI), consistently exceeding sales quota

(by over 300%) and bringing on new revenue through effective cold calling techniques and excellent customer relations skills. Averaged $10K in monthly recurring revenue (MRR) - monthly sales quota set at $2,500 MRR. Managed a customer base of over 350 customers that generated over $10 M in annual revenue for GST. Closed sales with 30-90 day service installations. Conducted proactive consultative sales activities, including solution selling, account planning (visited with key accounts quarterly), proactive needs assessment, applications development, proposal presentation (gave 5 – 10 proposals per week), order negotiation, and post-sales service requirements. EDUCATION:

CALIFORNIA POLYTECHNIC STATE UNIVERSITY / San Luis Obispo, CA Bachelor of Science Degree, Business Administration (December 1995) Concentration: Marketing Management