Key Skills

Profile Summary

Strategic Planning

Business Development

Sales & Marketing

P & L Management

Revenue Expansion

Distribution Management

Brand Management

Performance Management

Product Promotions & Launches

Team Building & Leadership

Performance-driven professional with over 2 decades of experience in Strategic Planning, Business Operations, Sales & Marketing, Profit Centre Operations, Advertising and People Management

Directing productive cross-functional teams using interactive and motivational leadership that spurs people to willingly give excellent results

Strategizing the long-term business directions to ensure maximum profitability in line with organizational objectives

Expertise in initiating & developing relationships with key decision-makers in target organizations for business development

Pivotal in identifying underlying risks, deficiencies, and opportunities that others missed

Track record of managing sales with profitability, forecasting monthly/ annual sales targets, & executing them in each time frame

Acknowledged for monitoring business in new and growing areas and motivating people to perform beyond their normal past established skills/ levels

An enterprising leader with skills in leading personnel towards the accomplishment of common goals

Career Timeline

1993-1999

1995-1999

1999-2002

2002-2005

2005-2006

2007-2016

2017-till date

Soft Skills

Education

1992: Post Graduate in Commerce (M.Com.) International Trade from Meerut University, Meerut, UP, India

1991: Post Graduate in Business Administration (PGDBA/ MBA) Marketing from Institute of Productivity & Management, Meerut, BTE, Lucknow, UP, India

1989: Post Graduate in Economics (MA) Demography from Meerut University, Meerut, UP, India

1988: Post Graduate in Sales & Marketing (PGDM & SM) Marketing from Institute of Productivity & Management, Ghaziabad., BTE, Lucknow, India

1987: B.Com. (Hons.) From Meerut, University Meerut, UP, India

Diploma in PC Application (120 Hrs.) from UPTRON ACL, Meerut, India

Work Experience

Since Oct’16 with Reem Group, Saudi Arabia and Bangladesh

HEAD- Sales, Marketing and Planning

Saudi Arabia: MASAFI Water and ION water- Meshal Suliman Al-Harbi Est.

Role:

Instituting & executing high-level strategies, making high-stakes decisions and overcoming complex business challenges using experience-backed judgment, strong work ethics and irreproachable integrity

Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members

Exploring business potential, opportunities as well as clientele to secure profitable business volumes

Conducting competitor analysis by keeping aware of market trends & competitor’s moves to achieve market share metrics

Defining channel & distribution strategy, including the development of channel sales activities in accordance with overall business goals and objectives

Running sales & marketing operations while increasing sales growth and driving sales initiatives in order to achieve business goals

Other business of the Group: Al-Sehle petrol Station, Reem Store, Reem Printing Press

Bangladesh: Reem Food and Beverage Ltd., Reem Agro World Ltd., Reem Homes Ltd., One Shipping Lines Ltd.

Jan’07 to Sep’16 with Mahmood Saeed Beverage Industry, Jeddah, Kingdom of Saudi Arabia

Marketing Manager

Role:

Engaged in designing marketing & brand management strategy to support top-line and bottom-line growth and foray into new segments and innovative products

Directed brand activation in coordination with Sales Department to implement and monitor all marketing initiatives

Monitored media planning, buying and execution with Advertising Agencies to ensure media evaluation and planning attain maximum ROI

Designed strategies for new product development and mapped the new segments by continuously scanning the business environment for untapped customer base based on market intelligence

Administered product conceptualization, positioning and new product development in coordination with R&D

Collaborated with:

oMarketing research agencies to get feedback on existing products and on their availability and brand equity

oSale team to understand their key concerns and ensure the development of systems and policies that are enabling in nature

Imparted training to the team in functional and behavioural aspect on regular basis

Contributed towards executing merchandising drives to develop the purchasing environment

Established Corporate Tie-ups and Planning and development of budget and schemes

Worked in drafting biannual reports of sales & marketing and presenting the same to the Management

Managed production of POS and marketing support materials

Highlights:

Played a key role in leading various successful new product launch (Boom-Boom Energy, Hillsburg–Non-Alcoholic Malt Beverage, Amazone-Juice with Float, Mazaj, B-cola, Fizzy- Wizzy and Lind—CSD-(CAN, NRB & PET) Saudi Cocktail and Fakhita Fruit Drink) in a saturated market of established brands

Acknowledged for making the organization as No. 3 brand in Saudi Arabia

Previous Work Experience

Nov’05 to Dec’06 with Surya Fresh Foods Ltd., Fresh gold (Priya gold), Noida, India

Manager - Sales & Marketing

Jul’02 to Oct’05 with Coca-Cola, (LBPL-Ludhiana, BBL-Lucknow, Bareilly), India

Manager - Sales & Marketing

Dec’99 to Jun’02 with PEPSI - Devyani Beverages Ltd., Noida, India

(ADC) Business Development Manager

Mar’95 to Nov’99 with Coca Cola - Ludhiana Beverages Ltd., Ludhiana, Punjab, India

Manager - Marketing

Mar’93 to Feb’95 with Dewan Group of Industries, Delhi

Manager (Corporate Communications & Advertising)

Trainings Attended

Study on CPE (Consumer Purchasing Environment) at Coca-Cola

Team and Time Management at Coca-Cola

Management by Objective at Coca-Cola

Train the Trainer at Coca-Cola

Role of the Marketing Department at Coca-Cola

Marketing the lifeline of Sales at Coca-Cola

University Territory at Pepsi Co.

Space Centre Development at Pepsi Co.

Product Management by all Levels from Sales Man to Vice-President at Pepsi Co.

New Product Marketing Strategy at Surya Fresh foods.

Public Relation and Speaking at the Institute of Productivity

Tools of Media Planning for Highly Competitive Products at Institute of Productivity

Certified ISO Internal Auditor

Personal Details

Date of Birth: 5th September 1968

Languages Known: English, Hindi, Punjabi & Arabic (Basic)

ANKUR SHARMA

Senior Management Professional

Business Operations

Industry Preference: FMCG/ Service/ Product Based

adrpg3@r.postjobfree.com/ adrpg3@r.postjobfree.com 009**-*********

Surya Fresh Foods Ltd., Freshgold (Priyagold), Noida, India

Dewan Group of Industries, Delhi

PEPSI - Devyani Beverages Ltd., Noida, India

Reem Group, Saudi Arabia and Bangladesh

Coca Cola - Ludhiana Beverages Ltd., Ludhiana, Punjab, India

Mahmood Saeed Beverage Industry, Jeddah, Kingdom of Saudi Arabia

Coca-Cola, (LBPL-Ludhiana, BBL- Lucknow, Bareilly), India

Planner

Problem Solver

Collaborator

Innovator

Decision Maker

Intuitive

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