Amanda Kporwofa

Phone: +1-337-***-**** — Email: adrozu@r.postjobfree.com — Lafayette, Louisiana, 70506 LinkedIn: https://www.linkedin.com/in/amanda-kporwofa-a05293163/ Education

• University of Louisiana at Lafayette

Master of Science (M.S) in Communication Concentration: Strategic Communication

• Ghana Institute of Journalism, Ghana

Bachelor of Arts (B.A) in Communication Studies

December 2023

GPA: 4.00/4.00

May 2018

GPA: 3.56/4.00

Work Experience

Department of Communication, University of Louisiana at Lafayette, United States Jan 2022 — Present Communications Specialist Graduate Assistant

• Develops internal communications strategies to deliver clear and consistent information and announcements to all department employees via direct mail, social media, emails, and staff intranet.

• Created, planned and coordinated the department’s first ever research conference to foster student publications and student- professor authorship.

• Provides timely and efficient administrative assistance to the Head of Department by providing Professor and Student course related request and inquiries; answering phone calls; scheduling meetings; planning and organizing departmental events. African Youth Advocate, Colorado – United States August 2021 — Present Social Media Manager / Creative Director

• Develops creative content and manages all social media accounts by scheduling content on Sprout social which has resulted in a 90% increase in the organization's social media impressions and engagements and an 80% increase in following on LinkedIn, Facebook, Instagram and Twitter.

• Created Covid-19 vaccination campaigns across all social media pages for vaccination clinics in Colorado, resulting in vaccinations of almost 100% of expected participants.

• Introduced and implemented community projects for the first time in Africa. The success of these programs has led to the organization's expansion into one of the African nations, Ghana.

• Collaborates with website manager to redesign key elements of the organization's website to help aid search engine optimization (SEO) strategy and increase website visibility; this has so far resulted in a 40% increase in website inquiries and visits.

ABC News Media, Ghana May 2019— Feb 2020

Content Creator and Strategist

• Developed a variety of content, including news articles, feature articles, and videos, that attracted over 100,000 views on the website, over 20,000 followers on social media; and 70% of the news stories were published on major news portals in Ghana.

• Built and executed a social media strategy that targets an audience of over 24000 followers; Designed and edited creative content that captivated target audiences; and managed multiple editorial calendars to ensure consistent engagement using Microsoft SharePoint to share content on the website and social media pages.

• Strategized and implemented paid social media campaigns; Defined, tracked and analyzed KPIs to optimize content reach; Monitored and analyzed social media traffic using Google analytics and Facebook insights ; and researched and implemented SEO methods to increase website traffic by 20%

Leadership & Volunteer Activities

The Church of Pentecost, United States

Communications Manager Jan 2022 — Present

• Manage all internal and external communications to build a positive brand image for the organization including preparing and supervising the production of press releases, brochures, newsletters, announcements and events promotional materials.

• Developed effective marketing strategies for soul winning projects to boost awareness and increase church growth; this resulted in a 65% increase in church attendance and 25% increase in new membership.

• Create and manage the social media channels by developing weekly content relating to church programs and activities to increase engagement and impressions across social media channels. Metro Television Nov 2020 — Dec 2020

Election Reporter

• Researched on Ghana’s election history on both presidential and parliamentary elections for the Good Evening Ghana Television show

• Carried out a timely and accurate coverage of election day activities for over 50 electoral areas. Information Services Department Feb 2018 — Mar 2018 Communication Consultant

• Trained over 50 employees on how to strategically disseminate information using social media; this resulted in helping the department remain relevant by transitioning from traditional to digital communication

• Assisted in creating of social media accounts for the department; helped created a social media team from the department to aid social media management

• Developed a social media strategy for 2 months which increased brand awareness and audience engagement across social media platforms.

Activities / Interests

• Activities: LCA Conference (Louisiana Communication Association), UL Big Event, Ghana Students Association.

• Training: Marketing, Content Strategy, Project Management, Email Marketing, Google Ads.

• Tools: Hootsuite, Sprout Social, WordPress, Mailchimp, Canva, Google analytics, Brand24, Microsoft SharePoint, MS. Office, Salesforce.

• Interests: Blogging, research, writing, reading, cooking, learning new things and singing.

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