BRENDA A. SALAS CABRERA
MARKETING AND INTERNAL COMMUNICATIONS MANAGER
CONTACT PROFILE
**.******@*****.***
Amura 1013
Amura Residencial
Monterrey, NL
64988
I am a Communications Science Major with a passion for Marketing. In my professional experience I’ve had the opprotunity to work in dif- ferent areas and under diverse management which I’ve learned from and, as consequence, developed many skills. My main experience is in the building materials sector, yet I am opened to try new paths and markets.
What I enjoy the most is to make personal connections through events and digital channels (videos, lives, etc.). EDUCATION EXPERTISE SKILLS
PROFESSIONAL EXPERIENCE
Masters in Marketing
2011-2014
Bacherlor’s Degree
Communication Science
2005-2009
Honorable Mention
• Creativity
• Problem Solving
• Public Speaking
• Teamwork
• Internal Communications
• Marketing Communica-
tions Strategy
• Event Planning
• Grpahic Design
-Adobe Creative Suite
• Google Adwords and
Analytics
• PR
• Spelling and Writing
Latin America Marketing and Internal Communications Manager Owens Corning 2020-Today Marketing Comm: In charge of the digital transformation of our region, E-commerce proposal for our branch in Chile, content strategy for our social media and in charge of department’s budget. Internal Comm: Introduced the region to the corporate’s social and news platform, created a channel for Latin America, upgraded the weekly newsletter, implemented activities and events for our employees, created campaigns for diverse topics and active member of the Crisis Management Team (covid-19). Marketing Communications for México Owens Corning 2015-2020 In charge of events, tradeshows, social media and loyalty programs. Introduced Google Adwords and increased traffic and SQLs. Developed an International Construction Forum, with the objective of creating a platform where innovations in construction and trending systems could be discussed. Marketing Communications Coordinator Owens Corning 2013-2015 In charge of the communication and media plans, Facebook Fan Page development, content supervisor and engagement strategies.Trade shows’ booth improvement, traffic and SQLs increase compared to prior years.
Marketing, Communications and Public Relations Assitant Tec de Monterrey 2010-2013 Flyer and brochure’s designs, event planning, institutional videos’ supervisor and vendor relations. LANGUAGES
Spanish
Native Language
English
Written 100%
Oral 100%
Portuguese
Written 50%
Oral 40%
French
Written 50%
Oral 40%
Italian
Written 20%
Oral 30%
SOFTWARE
• Ilustrator
• InDesign
• Photoshop
• Premiere
• Rush
• Spark post and video
EXAMPLES DESIGNS
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1. Name and logo design for a beauty brand (REMEI) 2. Foamular Campaign for Owens Corning
3. Instragram content design for REMEI
4. Go to Live campaign for the website redesign
5. Flyer design for Tripark Steel Solutions
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