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Resume:
AHSAN RASHID KHAN
Associate Director with over **years of experience in driving organizational growth; targeting senior level assignments in Organization Build up, Growth, Strategic Management, Business Development, Mentoring Teams & Revenue Growth responsibilities
*************@*****.**.**
Profile Summary
Result Oriented professional with rich experience in Direct sales, Channel Management and Expansion, P&L Management, Sales & Marketing, Business & Agency Development, Sales Support, Training, Operations Management, Team Management and Relationship Management across Study abroad, Insurance Real Estate, Education, Mortgages,, Retailing of Fuel, Sanitary fittings & Cement industry
Strategic implementer with skills in formulating strategies aimed at driving business growth for top & bottom line; expertise in Customer Relationship Management, Planning & Distribution Expansion, Tie-ups and Brand Promotion; identifying financially strong & reliable dealers/channel partners resulting in deep market penetration
Expertise in managing dealership and distributor development activities; resourceful in network expansion, exceeding goals, building extensive client base for channel manpower
Distinction of understanding & exploring new markets for businesses growth and streamlining sales & marketing operations
Resourceful in developing & implementing sales & marketing strategies with focus on increasing sales volumes, account base and profits
Significant experience in management of business operations, execution of business plans for achieving profit targets and general administrative tasks
Proficient in creating and executing a region wide sales plan that meets or exceeds established sales quotas and supports company revenue & profit targets; negotiating / finalizing deals for smooth execution of sales & order processing
A forward-thinking person with strong communication, analytical & organizational skills; well organized with a track record that demonstrates self-motivation & creativity to achieve corporate & personal goals
Core Competencies
Work Experience
Oct 2020- current:- Chief Operating Officer-(COO) Dynamic World Education Community- www.dynamicwec.net
DWEC (Dynamic World Education community), is a one stop solution for students seeking to study abroad. We offer complete services Starting from Evaluation to final selection along with banking & visa services. The company has a tie up with 3000+ Institutes offering 84000+ courses. The company is aiming to send 2000 students to study abroad by end of next year
The company was initially in a concept state & then got funded by Dynamic group
Core responsibilities
Setting up the organization End to End:- Part of founding team
Investor sourcing
Setting up of distribution channel: - unique b2b channel at variable cost
Institutional sales: - Tie up with schools/colleges to offer services & ensuring the ground synchronization
Tie up for Banking & allied services (loans/easy EMI companies)
External Webinar & seminar: - student interaction
Tie up with Ed Tech companies for cross sell
Setting up Direct sales team(on field/ tele- counselling) monitoring the performance
Setting up International distribution: - Africa & Saudi :- By way of Master Franchisee
Unique Proposition creation: - DWEC offers most of the services free of cost & does not push certain colleges/Institutes to students. The concept of treating students as enablers while targeting the real decision makers: - parents with a valued services has helped create an authentic organization of repute with high integrity value
In a short span of time DWEC has made rapid in roads in this sector & our unique distribution model has helped us create innovative business avenues at variable cost only. Institutes happily agreed for MOU considering the fact that no money is being charged from students & the company has an esteemed team of Advisory council members/ Consultants most of them with over 20+ years of experience in various corporate sectors
The company has been able to Rope in HSBC for a joint partnership to promote study abroad to all its customers
Jun’20-till Aug 2020 Basic First Learning OPC pvt Ltd
Role Handled - Vice President- Edupunuer Channel & B2B
Key Result Areas
Establishment of Affiliate & B2B Model for the organization
End to End Process development for new channel: - From concept to business plan to Hiring to go-to Market strategy
Establishing Doubt clearing app Business model for k12 students
Acquisition of offline business Partners to promote the B2B model- concept to field work
Scouting for potential investors to act as equity holder & business partners for the start up
Jun’15-till May 2020 PNB MetLife India Insurance Co. Ltd., Gurgaon
Roles Handled:
Jun’15-Dec’16 Associated Director IMF & Partnership
Jan’17-Mar’18 Zonal Head- Direct sales
Mar’18- till May 2020 Associate Director, IMF & Partnership
Key Result Areas:
Formulating strategies for acquisition, onboarding & engagement of Third Party channels and collaborating with Internal synergy with cross functions- legal/ ops/compliance/finance/ digital for establishment of new channel
Lead a team of 100+ members and Heading Direct Business propriety sales of the company for North & East Region; engaged in multifunction sub channels management including Branch Sales, Internet Leads, Call Center Connect, Worksite & Orphan Customers( in alternate sales)
Developing the strategy & plans for organization’s business operations; conceptualizing & developing new business strategies leading to an increase in turnover & profitability of the organization
Acting as Business Owner of the Category with topline and bottom line responsibility; devising the growth oriented Category strategy and roadmap for the calendar year
Defining product marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives
Maintaining relationships with key decision makers in target organizations for business development; setting-out quality standards for various operational areas and ensuring a high-quality customer experience while adhering to norms
Guiding, mentoring & monitoring the performance of team members for ensuring efficiency in process operations and meeting of individual & group targets; training channel partner staff, developing channel-wide demand generation programs and tracking results
Heading the expansion of distribution network and accomplishing steady increase in sales year after year
Increasing revenue and pipeline growth through strategic sales solutions, analytics and channel partner alliances within short time of on-boarding
Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach; developing, implementing and maintaining a business plan for the IMF approved by a regulator
Ensuring IMF gets license through a tedious 8 month process & kick start the business to earn decent ROI
Executing revenue/ debt collections, business development, channel management, network planning, retentions, up gradations, channel seeding and ground promotions
Evaluating performance & monitoring distributor sales and marketing activities; managing network of Channel Partners across assigned territories for deeper market penetration & reach
Monitoring distribution networks to ensure ready availability of the services at all times; guiding and training partners to accomplish set revenue and business targets
Spearheading the sales and marketing operations for promoting company’s products and achieving business goals and increased sales growth
Nurturing new market segments for launch of products, thereby enhancing profitability; reviewing & interpreting the competition & market information to fine tune the marketing strategies for the achievement of sales targets
Steering operations with a view to achieve organizational objectives and ensuring profitability; coordinating with customers’ for achieving the target and constantly updated the marketing team by market analysis
Planning activities and preparing strategies to accomplish sales target through sales team; setting-up credit periods, managing P& L and achieving sales & Gross Margin targets
Delegating authority down the line & monitoring the proper use and ensuring implementation of plan by using control measures
Initiating and developing relationships with key decision makers in target organizations for business development; identifying prospective clients from various sectors, generating business from the existing, thereby achieving business targets
Imparting continuous on job training to the workforce for enhancing their productivity & operational efficiencies through knowledge enhancement / skill building
Managing and monitoring team performance to ensure efficiency in sales & marketing operations & ensuring meeting of individual / group targets
Selected Highlights:
Enhanced productivity of region Himalayan( north & east part of country) substantially with a significant growth over last year in Direct channel
Created unique Sales Management Tools for frontline running successfully in the zone
In partnership Avatar, created a unique distribution channel & made it productive (Insurance Marketing Firm- IMF); got the licensing on track; first of its kind process in the industry and established the channel a leader amongst all other
In partnership Avatar- spearheaded the broking & corporate broking channel for the organization- established it
Previous Work Experience
Jun’12-Jun’15 Net Ambit Homewise, Delhi NCR as Senior Vice president – Real Estate/Education/Mortgages
Selected Highlights:
Established:
oA new channel named PLATINUM1first of its kind in Real Estate Space which focused on earning of front liner while maintaining a grip on costs
oA division to sell commercial property
oBuilding Up Broker Network Across North India
Engaged in Profit & loss management with complete ownership of the channel- revenue managed up to 100 cr
Led and established:
oReal Estate Residential Channel between Jun’12-Sep’13 through Direct sales and Broking
oCommercial Property Channel, DSF Commercial in May 2014
oThe Broker channel for the company, the Education Bulk Sales Vertical for North and the Mortgage Vertical for the company
Mentored a team varying from100+ to 5 members in sales, marketing, HR, training, call center
Expanded the broker network across tier 2 cities in North Region
Focused on building Direct Sales Force for all the verticals; developed front line productivity, automated dsr, lead generation, lead management and marketing campaigns
Introduced ‘Education Product’ to the same set of individuals & firms
May’11-Jun’12 HDFC LIFE, New Delhi as Associate Vice President, DSF and Branch Sales
Regions Managed:
May’11-Mar’12- UP, Rajasthan, Punjab, Haryana, NCR
Apr’12-Jun’12- North & East India for Branch Sales Vertical
Selected Highlights:
Led a team of 260 on board manager’s with 5 Territory manager’s & Area manager’s as direct reportee
Established 75% of the region in terms of hiring the required manpower & setting them in business mode
Engaged in target setting exercise undertaken for all 51 branches whose responsibility given
Conducted alignment of operations team & coordination at the country level
Sep’09-May’11 Aviva Life Insurance company Ltd. Gurgaon
Growth Path:
April’10- May 11’Regional Manager
Sept 09’- April 10’ Associate Vice President
Regions Managed: Delhi, UP, Uttaranchal, Punjab, Haryana, Rajasthan, Himachal, J&K & Chandigarh
Selected Highlights:
Appointed 28 corporate brokers across the zone; generated a business of 35 lacs monthly, with march seeing a high of 75 lacs- Highest for any SRU team
Actively participated In core project team of competitor alternate distribution analysis & enhancement of women mix
Tied up clinched with YWCA, ALPS, Kaya Skin, Lioness club
Highest % achieved on dockets, licenses & CAD/ BSA targets; appointed HNI profile of corporate brokers across North
Took initiatives for enhancing New Advisor Engagement & Productivity; received appreciation for the same
Maintained Zero regret attrition of Team
Team Has lead consistently on all parameters as per KPI continuing from last financial year
Promoted As Associate Vice President in April 2011
May’07-Sep’09 ICICI Prudential Life Insurance Company Ltd., Chandigarh as Regional Manager
Regions Managed: Rajasthan, Punjab, Haryana, Himachal, J&K, & Chandigarh
Locations Handled: North Zone (Rajasthan, Punjab, Haryana, Himachal, J&K, & Chandigarh)
Agency Development unit is primarily focussed on acquisition of skilled distribution for the
company from the open market through various sources
Highlights:
Handling build-up of distribution which contributes to 30% of total fresh business of ICICI pru for
north India
Overall in charge of Agency sales development for agency & business Partners
Key focus areas- Advisor/ Business Partner acquisition for pan north, their activation in terms of
business output
Formulation of recruitment processes to obtain maximum output
Implementation of processes to enhance acquisition productivity of new Unit Managers
Exam management & management of logistics across zone
Driving key recruitment initiatives- recruitment of Recruitment officers & project trainees, female
advisor count, Business partner selection- Pan zone
Devising strategy for faster activation of newly licensed advisors & responsible for the same
Developing alternate distribution channels for the zone- business Partner identification &
acquisition
Implementation & monitoring of distribution processes
Training requirements of direct team & cross teams taken care of
Relevant achievements
(LEADING PAN COUNTRY CONSISTIENTLY M.O.M IN MAJORITY OF THE PARAMETERS)
TURN AROUND OF NEW ZONE ADDED ON IN TERMS OF BUISNESS GENERATION IN A SHORT SPAN
OF 2 MONTHS
PART OF THE CORE STRATEGIC TEAM PAN COUNTRY WHICH HAS FORMULATED THE NEW
RECRUITMENT PARTNER PROFILE- IMPLEMENTED THIS ACROSS ZONE & DISTINCTLY PROOVED IT TO
BE WORKING
INVOLVED IN ALTERNATE HIRING PROJECTS
CERTIFICATION IN BUISNESS CASE, BUDGETING & BUISNESS PLANNING FROM HAVARD-LEARNING
Sep’05-May’07 TATA-AIG Life Insurance Co., Hisar as Manager, Agency Business Associate
Jan’04-Jul’05 with Essar Oil Limited, Ambala as Territory Sales Manager
Jun’02-Jan’04 with Crystal Sanitary Fittings Ltd. (Makers of ARK), Chandigarh as Zonal Sales Manager
Jun’99-Jun’02 with Associated Cement Companies Ltd., Bhopal as Assistant Manager
Feb’98-May’99 with Ambuja Cement, Kolkata as Techno-Sales Officer
Aug’97-Feb’98 with Hindustan Interiors and Woodworks Pvt. Ltd., Kolkata as Assistant Site Engineer
SYNOPSIS OF EXPERIENCE & LEARNING CHART
Company
Industry
Region
key learning
Dynamic
World Education
Community
Study Abroad-
India & Global
Setting up business. Rend to End.
Key factors involved in funding
Building Unique sales streams
Building powerful customer proposition: - Suggestion oriented not push focussed
Working with Peer group & seniors across industry & making them interested in the venture: Lending their credentials
PNB MetLife India Insurance Co. Ltd.
Insurance
Pan India
Setting up pan India distribution, new channel developed from scratch. Interacting with Regulatory bodies. Acquisition & Development of partners. Designing of Engagement programs. Ensuring business target achievement & cost control. Smooth transition of direct business for Himalayan region
NetAmbit
Real estate, Education,
Mortgages
Delhi NCR
real estate sales, business development, client acquisition, profit centre heading, operation, development of sales management tools, development of new sales channels, call centre management, commercial sales. Education product specs & distribution. Mortgage business p&L
Hdfc Life
Insurance
North& East India
Direct sales business process, bigger span team handling, exposure to cross sales- branch sales across north & east India
Aviva Life
Insurance
North India
Strategic distribution built up, acquisition, sales & development of HNI distributors, tie ups
Icici Prudential
Insurance
Punjab Rajasthan
channel development, B town penetration, developing acquisition models, acquisition of distributors
Tata Aig
Insurance
Haryana
insurance process, agency model understanding, development of sales partner, branch handling
Essar Oil
Retail- motor fuel
Haryana
understanding land acquisition, permission process, identifying prime location, identification & partnering of super HNI individuals, cross selling
Crystal Sanitary Fitting
Sanitary- building material
MP, Chhattisgarh, Maharashtra, Mumbai, Punjab
dealer network, sales distribution, sanitary market, depot management, collections, team handling
ACC Cement
Cement
MP+ Chhattisgarh
Customer service, introduction of new product, launches, pioneer branding, training, skill development. Distribution buildup
Ambuja Cement
Cement
Kolkata
techno sales support, site visits, taking conferences, seminars, dealer management, tie up with architects, engineers
Education
B.E. in Civil Engineering from Aligarh Muslim University, Aligarh in 1997
Other Training/Certification:
400kv Tower designing
Certification in Business Case, Budgeting & Business Planning from Harvard-Learning
Personal Details
Date of Birth: 13th May 1975
Languages Known: English, Hindi, Bengali
Permanent Address: Flat No. 11, 1 Lower Range, Park Circus, Kolkata – 700017, West Bengal
Present Address: N 1401, JMD Gardens, Sohna Road, Gurgaon
P&L Accountability
Sales & Marketing Operations
Business and Agency Development
Team Management & Leadership
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