TECHNICAL SKILLS

Languages: NODE.js, Java, JSP, C#, ASP.NET, ASP, HTML5, CSS, JavaScript, SQL

Data Technologies: API, XML, JSON, Charles, Elastic Search, ETL, Mesos, Kibana.

Analytics Systems Segment, Adobe, Adobe HB, Conviva, Nielsen, New Relic, TrueX, FreeWheel, Google Analytics, Heap, Amplitude.

Databases: MySQL, MSSQL, Hadoop, Hive,

Development Tools: AWS, ELK, GitHub, Eclipse, Maven, Docker, Postman, Swagger

Project Management: JIRA, Confluence, MS Project, Aha!

Web Servers: Tomcat, Apache, Mongrel, MSFT IIS

Platforms: Unix, Linux, Microsoft, OSX

Certifications: Certified Scrum Product Owner (CSPO – Scrum Alliance)

PROFESSIONAL EXPERIENCE

ONETRUST May 2021 – June 2022

Sr. Technical Product Manager (Access & Security & Platform Services)

Leading a team of 2 product owners and 23 developers tasked with the definition, development of and implementation of product features and releases for a PAAS/SAAS Privacy solution.

Set the vision, roadmap, and direction for OneTrust’s Customer Data Platform, Access and Security, Syndication, and Data Services applications.

Developed a new Version Control System as a shared service, modeled on GIT, to enable customers to synchronize data at the object level (RBAC) across N number of environments and domain organizations, resulting in a 2M development cost savings for OneTrust, contract renewals worth 1.2M, and a 40% reduction in the handle time of customer’s processes.

Launched a seamless and secure Unified Identity Management Solution for OT’s users and applications along with those of OT’s partners and customers; resulting in a 35% reduction in IAM related help desk tickets despite a 60% increase in the number of users and applications provisioned by the system. System deliverables: Centralized Identity Pool and Profile Management Application, API gateway, OAuth 2.0, OIDC tokenization, and multi-factor authentication.

NATIONAL CINEMEDIA Nov. 2019 – Feb. 2021

Sr. Technical Product Manager (Shared Services & Data Platforms)

Product Manager for NCM’s Shared Services Team tasked with the development of data platforms and services to support a suite of digital products on iOS, Android, and web including Customer Data Platform, AWS Identity and Access Management (IAM for RDS & EC2), Content Discovery & Search service (AI/ML using AWS SageMaker), data pipeline (AWS S3 using Step & Lambda Functions, Glue ETL with Spark, and SageMaker’s Model Training), SSO (AWS Cognito), partner syndication services (RSS & API), mobile game development platform (PlayFab), and Customer Segmentation Platform for ad targeting (Salesforce, Nielsen).

Set the vision, roadmap, and direction for NCM’s Customer Data Platform, Access and Security, Syndication, and Data Services applications.

Develop new product solutions that meet common requirements, align with milestones for each product, and performant at scale while minimize costs.

Lead the planning, scoping, and prioritization of projects based on our business goals.

Manage all agile ceremonies for two development teams with 12 engineers, 3 QA engineers, and one project manager.

Evaluate new data sources for potential signals to enrich NCM’s customer data with firmographic, demographic, and location data to enhance ad targeting for NCM’s in-theater, digital, and syndication products.

Work with studios partners to improve coverage of future movie metadata and with exhibitors to improve coverage and validity of audience data.

RAKEN INC May 2019 – Aug. 2019

Sr. Product Manager (Analytics, App Optimization and Syndication)

Manage the full product development life cycle of a SAAS B2B construction management application on iOS, Android and web.

Gather business, functional, and technical requirements across internal and external stakeholder groups including platform partners, digital and network marketing, and senior leadership team.

Product Manager for multiple on-shore and offshore agile development teams, 4 person UI/UX Team tasked with ideation, developing and launch of platform features, marketing campaigns, and analytics initiatives including MixPanel, AppSee, Google Analytics, Firebase across all platforms.

Lead evaluation of partner deals including API data validation, value proposition for client and company, and ROI across all client platforms including IOS, Android.

THE WALT DISNEY STUDIOS MUSIC GROUP Nov 2018 – March 2019 (Project Based Consultant)

Sr. Business Analyst & Product Manager – (Disney Music Group - Studio Technology) S/T Consultant

Manage the development of a new scalable cloud based API microservices gateway application and centralized data platform built using C#, .Net, Kubernetes, elastic search and Angular to calculate artist royalty payments, A&R and marketing costs, sales revenue and process vendor statements with the goals of establishing a single source of truth for royalties data, securely process encrypted vendor and artist transactions in real time, and provide a unified SSO based application portal for data visualization, BI reporting, financial modeling, and DevOps for use across Disney Music Group.

Document, conduct, and prioritize structured analysis of human, data and system workflows across DMG for overall impact to operating costs in terms of accuracy, system maintenance, inefficiencies and redundancies in workflows through data flow diagramming, activity mapping, user interviews, and vendor assessments.

Gather and transform business, functional, and technical requirements into actionable epics and user stories with supporting KPI’s, testable acceptance criteria and success metrics.

Scrum Product Owner for multiple on-shore and off-shore agile development teams tasked with developing, testing, and launching new data platform, API Gateway, and applications.

Track and analyze product KPIs across each platform, present reports to senior management, and adjust roadmap to support overall business goals.

Work alongside UI/UX leadership to establish new process and workflows throughout Disney Music Group and transform functional requirements into working prototypes while following heuristic design principles.

Successfully launched fully working end to end data platform and user interface one sprint early and under budget by $200K. System deliverables include: API gateway, encrypted centralized data repository, data visualization and analytics applications, revenue processing application, and seamless and secure identification and authorization solution for both internal and external users and systems through Oauth 2.0, 2-factor authentication, and LDAP.

20TH CENTURY FOX Feb 2018 – Nov 2018

Sr. Product Manager - Living Room Devices & Core Metrics

Manage the full product development life cycle for FOX, FX, and National Geographic apps on Roku, Classic Apple TV, and tvOS platforms.

Led cross functional team tasked with managing projects to ensure data separation between Disney and FOX meet contractual agreements, while simultaneously standing up new data platforms and systems for New FOX to ensure business critical metrics and reporting (core events, calculated events, and associated properties) are valid and operational by Jan 1, 2019.

Own product roadmap and requirements for feature development across assigned client platforms including the planning, analysis, and gathering of business, technical and data requirements across internal and external stakeholders at FOX Digital, Network and Partner Representatives from Roku, Google, and Apple.

Manage data requirements, development, and validation of core metrics for Segment, Freewheel, Adobe, Adobe Heartbeat, Conviva, and Nielsen tracking systems for all OTT and mobile devices.

Product Owner for multiple on-shore and offshore agile development teams tasked with developing and launching features and analytics for FOX, FX, and National Geographic channels across each client platform including OVP, Cable Gateway Authentication, SVOD, VOD, and Live Streaming Television.

Developed a Direct-to-Consumer subscription service for Fox, FX, and National Geographic channels with payment integrations that include PayPal, Credit Cards, and ACH Banking allowing consumers and an e-commerce component on mobile, web, and OTT platforms.

Track, analyze, and validate product KPIs across each platform to enhance roadmap, support overall business goals, and mentor junior product mangers to be data driven full lifecycle product managers and follow user centered design principles;

Conduct focus group and A/B testing (Optimizely) to understand and act upon market opportunities, consumer preferences, and drive KPIs for the OTT and mobile markets.

YP.COM/DEXMEDIA Oct. 2014 – Oct. 2017

Sr. Manager of Product Management (Data Platforms)

Managed the Data Platforms Team, consisting of 3 development teams, tasked with the growth and profitability of YP’s Marketing Automation, YP4B Customer Portal (IOS & Android), and Data Platform products.

Managed the product roadmap, backlog, and end-to-end delivery of all data services in support of YP’s web and mobile customer portals, operational tools, and syndication APIs as well as identify new data products or services to deliver value from new and existing data points.

Gather and define product goals, KPIs, and requirements (functional, technical, and data) from internal and external stakeholders to ensure data products and services deliver value on overall business goals.

Scrum Product Owner for three agile development teams tasked with on time delivery of data systems and platforms to ensure local business and customer data is cleaned, validated, ingested and indexed into Hadoop clusters (HBase, Hive, HDFS) and managed by MESOS in order to provide scalable real time data across customer portals, partner syndication feeds, and internal tools via API’s, emailed CSV files, data visualization dashboards, and syndication endpoints to over 60 partners.

Defined all data requirements including the data schema (source, data point definition, data validation, and normalization, availability, and load) and managed the development for each component of YPs data platforms including a suite of restful API endpoints, XML Feeds, marketing automation engine, html scraping tool using Ghost Proxies, ETL processing, and data storage to receive and syndicate data in order to provide actionable business intelligence and customer insights.

Develop real time, batch, and ad hoc reporting using SQL to report on customer acquisition and retention, partner SLA’s, and internal operations.

Identify and evaluate potential syndication partners such as Facebook For Business, Twitter, Pinterest and Instagram and 60 other technology companies to gather business intelligence and develop a Social Media presence for local businesses, in terms of the opportunity cost, value propositions, cost/benefit analysis, and ability to meet the data requirements for all of YP’s ad products. .

Rebuilt the data platform using a micro-services architecture (Kafka, Mesos, Hive, Hadoop) leading to a two-fold increase in platform capacity, growing form a max of 500K API calls a day to a normal operating load of 1M API calls a day and the ability to quickly scale to 1.5M when needed. In addition, the new platform architecture cut hosting costs by 3M a year and reduced development time to integrate or launch a new endpoint from 2 weeks to just 3 days.

DISNEY ABC TELEVISION GROUP Aug. 2013 – Oct. 2014

Sr. Product Manager

Manage the full product development life cycle for both web and mobile applications including ABC.com, Oscar.com and ABC’s WATCH app on IOS, Android, and Windows based platforms.

Develop product roadmap for each platform including the planning, analysis, and gathering of both business and technical requirements across internal and external stakeholder groups including show producers and runners, ABC Digital and Network Marketing, and The Academy of Motion Picture Arts and Sciences.

Scrum Product Owner for multiple on-shore and offshore agile development teams tasked with developing and launching features across each platform including OVP, Cable Gateway Authentication, and “Multi-Camera Live” digital streaming technology.

Track and analyze product KPIs across each platform, present reports to senior management, and adjust roadmap to support overall business goals.

Collaborate with Consumer and Competitive Research teams to understand and act upon market opportunities, consumer preferences, and drive KPIs for both the OTV and OTT markets.

Integrate interactive social media features and functionality using Twitter, Facebook, Pinterest and Instagram into the Oscars.com, ABC.com, and ABC GO streaming app for the 2014 Academy Awards to increase time spent on site, DAU, and minutes watched and revenue for advertisers including Pepsi, Cadillac and Samsung.

Launched 4 new major updates to the ABC’s streaming WATCH app on IOS, Android, and Roku including “Multi-Camera Live” for the 2014 Oscars, the first digital stream of the Academy Awards enabling users to switch between different live camera streams within the app, and the first integration with Google’s Chromecast. These updates led to a 40% increase in digital ad revenue over 2013.

ASK.COM / ASK PARTNER NETWORK Dec. 2011 – June 2013 (Relocated to LA)

Director of Product Management (12/2012 – 6/2013)

Product owner for organic and paid search content on Ask.com.

Own the product backlog of all feature requests for search and ecommerce content as part of an Agile/Scrum development team tasked with increasing revenue and user experience.

Manage reporting and analytics of all SEM and SEO across search content to drive KPIs including GAP, cost benefit, search impressions, CTR, conversion, Delta over time, keyword ROI ranking and opportunity for all in house and 3rd party content.

Collect, analyze, and document all business, functional and technical requirements from stakeholders across the organization.

Manage and prioritize the product roadmap for organic and paid search products based on business value, revenue potential and user experience.

Develop unique in-house SEO and SEM tools to manage and optimize search KPIs on Ask.com and other partner sites.

Director of Product Management - Custom Products (5/2012 – 12/2012)

Received personal letter of accommodation from Joey Levin, CEO of APN, for exceeding revenue goals for 2012.

Managed team of 3 product managers dedicated to implementing custom products including mobile and browser applications, installer platforms, partner reporting dashboards / analytics for large clients such as Symantec, Avira, Oracle, Nuance and ecommerce clients Epson and Catalina Marketing.

Develop and mentor product owners on best practices for writing epics, user stories, and KPIs.

Owned master product roadmap for delivery and prioritization of all custom product development work based on revenue projections, business value, and level of effort

Solutions Architect (12/2011– 5/2012)

Architected and developed mobile and browser applications using HTML 5, CSS 3, AJAX, JSON, XML and PHP.

Lead Sales Engineer in support of Account Management and Business Development teams in phone and in-person meetings with Fortune 500 clients seeking custom versions of APN products.

Vet partner technology and develop strategic integration plan and functional specifications necessary for development.

Triaged bugs/issues with all APN partner integrations.

Lead architecture of partner integrations, and development of client and server-side code for both customer and internal web projects.

CONDUIT INC. April 2011 – Dec. 2011

Technical Account Manager / Sales Engineer

Architected and developed custom mobile and toolbar apps for large gaming, entertainment, and e-commerce clients.

Developed custom product and integration strategy to clients to maximize the value propositions of both companies.

Lead UI design and development of partner integrations, and development of client and server-side code for both customer and internal web projects using Java, HTML, Javascript, PHP, and Python.

Developed custom tracking and analytics code for all partner mobile and browser applications to ensure delivery of reporting of search KPIs including GAP, cost benefit, search impressions, CTR, conversion, delta over time, and keyword ROI/rank/opportunity from both Google and Bing.

REFRAME IT INC. June 2010 – March 2011

Director of User Experience (Contract)

Managed the User Experience team, consisting of 1 product manager, 2 UI developers and 1 graphic designer tasked with raising all KPIs on the website to reflect the needs and feedback of each user segment.

Conduct usability, focus group, and AB testing along with surveys prior to prototyping new product features.

Owned product roadmap in terms of the identification and prioritization of all product features from the analysis all user testing results, as well as conducting the planning and strategy to carry out each initiative on the roadmap.

Owned changes to information architecture, design, user interface and coordination with cross-functional teams to ensure that the new user experience department becomes an integral part to our current and future product development process through tools such as Confluence, Balsamiq, Axure, and our own home grown website commenting tool allowing for timely and direct feedback on all deliverables from the major stakeholders across departments to their impact on all our business goals.

Managed the development of user stories, user flows, user personas, user cases, wire frames, visual mock-ups, information architecture, site maps, final design assets and the creation of functional specs for all major product releases using tools such as Visio, IRise, and Photoshop.

CELERY DESIGN COLLABORATIVE March 2010 – June 2010

Technical Product Manager / Web Development Manager (Contract)

Hired and Managed the applications development team consisting of 5 engineers and 2 QA.

Product Manager and Development manager for the redesign and internationalization of www.Vialicensing.com, www.vialicensing.jp and www.vialiecensing.cn (China) as well as integration of new Kentico content management system.

Wrote and maintained functional specifications for the implementation of all technical solutions as well as the creation of the SDLC, build, QA, and release processes.

GOLDEN GATE UNIVERSITY Aug. 2008 – Feb. 2010

Director of Product Management / Applications Development Manager

Managed the applications development team consisting of 9 engineers responsible for development of all enterprise applications (ERP, e-Commerce, CRM, CMS, social media, and blogging platforms) for 112 internal departments across the university.

Hired and managed all contract employees and vendors for applications development projects, including 3 onshore project managers, 1 program manager, 1 Enterprise Java Architect, 2 Information Architects, 2 Business Analysts, as well as offshore teams in both Belarus and Mumbai, India.

Managed capital budgets for applications projects ranging from $1M – 2M annually. Manage 25% of annual operating budget (2.5M).

Owned product roadmap for all application development including the website, content management system, customer relations management systems, and ERP systems.

Established the process for requirements gathering within the University as well as being responsible for either creating or approving each product requirement document for all applications development projects resulting in a 20% reduction in time to gather requirements for all projects after introducing new process.

Managed the vendor selection, requirements gathering, and development of the university's annual website redesign, including integration with the CMS, CRM, and financial systems for each of the university’s departmental sites.

Managed integration of Social Media platforms into GGU’s website to create communities and streamline user flows within GGU’s website and CMS.

TECHNORATI.COM Jan. 2007 – July 2008

Director of Product Development (5/2007 – 7/2008)

Managed a 5-member engineering and design team responsible for developing all product features on Technorati.com and its syndication services.

Identified new product opportunities and market requirements through, analytics, market research, AB testing, and customer engagement.

Wrote specifications and developed a “Conversational Ad Product” that reads in RSS feeds of blog posts to highlight customer branding which generated on average $200,000 in revenue over the last two quarters.

Launched complete redesign of Technorati.com in only 4 weeks, ahead of schedule by 1 week, and using only 4 engineers with no major bugs upon launch.

Implemented previously absent QA process with minimum staging time of 2 days reducing bugs per release by 60%.

Syndication Product Manager (1/2007 – 5/2007)

Started and managed a new 2-member engineering team responsible for creating a syndication product strategy for Technorati.com including development of an API, a widget strategy and identifying new ways to use our back-end data to fill syndication market opportunities.

Specified product requirements and assigned development work for all members of the syndication engineering team.

Developed highly viral widget strategy in one quarter with over 60,000 widgets downloaded.

Co-Developed a syndication strategy called “Cafe.Technorati.com” which included syndicating feeds of blog posts into a co-branded web site to augment the branding of such clients as VISA, Dewar’s, Scion, and Starwood hotel which generated over $600,000 in revenue for 2007.

Page impressions increased from an average of 600,000 per day to 1.6 million during first year of employment.

ASK.COM Oct. 1999 – Dec. 2006

Syndication Product Manager / Lead Syndication Engineer (9/2005– 12/2006)

Managed a 3-member team responsible for scoping and developing Ask.com’s entire suite of Syndication Ad Products.

Specified product requirements, scheduled and assigned development work for all members of the syndication engineering team.

Interviewed external clients, focus groups, and internal backend engineering teams to identify new potential products or features.

Managed data analysis of raw server logs to troubleshoot and fix financial discrepancies experienced by external and internal syndication partners.

Managed Internationalization of syndication ad product’s code base for release in the European and Asian markets.

Managed reporting of KPIs by partner and product to assist in forecasting of capital expenditures for syndication department.

UI/ UX Developer / Software Engineer (10/1999 – 9/2005)

Member of 5-person development team responsible for development of front and back-end code for Ask.com and Teoma.com in the US, European, and Asian markets.

Awarded Bright Star certificate by peers for outstanding contributions toward achieving company business goals for Q1 in 2002.

Built a middle tier and search syndication platform (Crawler, Indexer, ETL, NLP, and XML Feeds. (.Net, C#, Java, Tomcat, & IIS).

Architected front-end and back-end code for http://news.ask.com (HTML, JavaScript, XML CSS, and Java).

Architected annual site redesign for Ask.com from 2000 to 2003 (Java, HTML JavaScript, XML, and CSS).

EDUCATION

University of San Francisco San Francisco, CA

Bachelor of Science in International Marketing

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