Urvi Patel

***** ******** **, ********, ** *****

832-***-****

adrmr3@r.postjobfree.com

Experienced social media moderator with a passion for creating positive online communities. Demonstrated ability to develop and execute social media campaigns that increase brand awareness, drive traffic, and create conversions. Experienced in managing social accounts on different platforms with a huge audience in different industries.

Professional Experience

JULY 2016 – PRESENT

Digital Marketing Specialist/Westside Auto Group, Katy TX

Brainstorm content ideas and update and maintain the content calendar on monthly and quarterly basis.

Design and execute content strategy for digital media based on trends.

Manage social media accounts by proper moderation and timely response to comments on company’s ads and pages.

Monitor all social media channels for mentions of the company or specific keywords and hashtags, and engage with users accordingly.

Work closely with the internal teams and update social media accounts accordingly to promote products through relevant social media channels.

Professional experience with various forums and social media platforms like Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube.

Review and aggregate customer issues and complaints across social media channels to recognize and report positive/negative trend.

Communicate directly with customers using the company’s voice on social media, addressing complaints and escalating support issues to proper channel.

Implemented SEO strategies on company websites including layout, content optimization, keyword structuring, etc.

Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords.

Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements

Optimized social media channels and web pages to improve SEO and usability.

Collaborated with team to investigate critical SEO-related issues and provide impactful solutions.

Developed backend tracking URLs to measure campaign results and determine ROI.

Produced and submitted weekly reports outlining progress against KPI objectives.

Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

FEB 2011 – APR 2016

QA Analyst / ITsGuru, Houston TX

Analyzed various documents, designed, developed, implemented, and prepared test cases and test plans covering all requirements of the application to evaluate project functionalities, defects, and fined- tuned performance.

Communicated with the development team to provide knowledge of the bug and defects in the application.

Performed regression testing against the various builds of the application.

Performed re-testing of the software after the changes have been done with the development team.

Responsible for creating a testbed for the application with valid and invalid data covering all positive and negative test scenarios.

Developed and maintained master test plan, test procedures, and other technical documentation for training new employees.

Involved in various documentation tasks such as daily status reports, weekly progress reports, Requirements traceability Metrics (RTM) and defect logs.

Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.

Ability to work with multiple teams from various vendors/partners

Education

AUG 2002 – JULY 2006

Bachelor’s Of Engg. In Information Technology /

BVM Engineering College, India

Skills

Social Media Communications

Community management

Online marketing

Data analysis

Testing procedures

Defect monitoring

Documentation skills

Manual test case preparation

Cross-platform testing

Building Customer Trust & Loyalty

Social Media

Digital marketing

Search Engine Optimization (SEO)

Web analytics

JIRA Software

Multitasking Abilities

Self-Motivated

Excellent Communication

Time Management

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