RANJAN SAHU

E-mail: adrlfg@r.postjobfree.com, adrlfg@r.postjobfree.com

Mobile: +91-933*******/858-***-****

A result-driven professional targeting assignments in Sales & Marketing with an organization of high repute preferably in Cement industry

Location Preferences: East India

Core Competencies

Strategic Sales & Marketing

Channel Management

Dealer Development

Competitor Analysis

Promotional Activities

Business Expansion

Cross-functional Coordination

Team Building & Leadership

Academic Details

MBA in (Marketing and Finance) from ICFAI University in 2009-7.09CGPA

B.Com. (Hons.) from University Of Calcutta in 2006 -57.7%

+2 from National High School.-69.2%

10th from Julien day School - 62.4%

Profile Summary

Seasoned professional with over 13+ years experience in domains related to impacting organization profitability through effective strategic management decisions, business development, dealer management across domains like Sales & Marketing and Business Development

Spearheaded the entire gamut of development and management of trade (channel sales) for the entire region of Sikkim

Showcased excellent people management skills by managing a team of Company officials & 2 C&F staffs,5 Co. officers .

Established and implemented strategies for brand awareness (1st time) across Sikkim and developed dealer network at every corner of the state that captured 15% of the market share within small span of time in 2015

Supported the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns

Possess excellent interpersonal, analytical and negotiation skills with proven track record of utilizing process-oriented approach towards the accomplishment of cost, profit, service and organizational goals

Work Experience

Since Sep’13 with Star Cement Limited

Growth Path:

Assistant Manager (Non Trade) Sep’13 – Mar’16

Deputy Manager – Trade Sales ( Area Sales Head ) Apr’16 – Till date

Key Result Areas:

Leading high value sales, addressing minor details and identifying areas of improvement in customer service to maximize opportunities and generate sales activity with customers and partners

Maximizing revenue opportunities by achieving the set target through effective forecasting, pricing, rate management, optimal market business mix and distribution channel mix

Conceptualizing & implementing competitive strategies for generating sales, developing and expanding market share towards the achievement of revenue & profitability targets.

Assigning daily tgts to the team to achieve the Vol. as set by the management. Keeping the team aligned with company objectives & requirements. Conducting CRM activities as per Planned yearly Budgets.

Collaborating with assigned inside sales representative to develop an overall territory account plan to maximize opportunities and generate sales activity with customers and partners.

Tracking competitor activities; evolving marketing & sales strategies in-line with the current market scenarios; driving new initiatives for the region.

Performing monthly sales forecasting and competitive analysis to determine accurate performance levels and need for growth into current and additional vertical markets and product categories.

Steering business planning and performance management of channel partners, including development and execution of joint sales plans, local area marketing, staff coaching, recruitment, pipeline management and hosting constructive meetings

Highlights:

Introduced the brand in Trade sales from a scratch level in 2016 and successfully developed network in every districts of Sikkim State and able to grab 17% of Market Share & before that looking after entire North Bengal(Jalpaiguri Dist, Malda Dist, Murshidabad Dist, Coochbehar Dist & Sikkim for Non -Trade Sales .

Executed non trade projects by evaluating NCR as per management policy, monitored competitor’s price & successfully maintained healthy business relations with corporate clients, by meeting service & delivery norms for institutional sales like NHPC, PGDCIL, HCC, Tata Projects Ltd., PUNJ Lloyd, MES, SIMFED, Bridge & Roof India Ltd., STCS, Builders, Contractors.

Previous Work Experience

Apr’12 – Sep’13 with Prism Cement Limited, Jharkhand as Senior Officer (Depot In-charge)- Trade Sales

Highlights:

Strategized the implementation of methods / measures that enhanced business in the area of Dhanbad Dist, Bokaro Dist, Giridh & Jamtara Dist, spearheading the overall operations with seamless marketing activities that led to achievement of the assigned target of in Trade sales .

Collaborated with cross-functional teams and participated in promotional activities like Branding, Mason meet, Contractor meet, Dealer & Sub-dealer meet

Valued contributor in developing the market from scratch and accomplished strong rural based marketing to lay the foundation of the brand in respective areas of Giridh & Bokaro

Created strong dealer network base in the rural areas to generate 50% of the projected target

Revived depot from outstanding and made it operational by appointing dealers and retailers in every district and build awareness and succeeded to increase the market share by conducting techno meets at all districts with the support of technical.

Feb’09 – Apr’12 with OCL India Limited (Konark Cement) – Dalmia Group, Jajpur & Bhadrak, State –Odisha

Growth Path:

Assistant Sales Executive Feb’09 – Mar 10

Deputy Sales Officer Mar’10 – Apr’12

Highlights:

Achieved the assigned target and given a remarkable growth in jajpur & Bhadrak District.

Recovered Bad debts & increased the market Share of jajpur road .

Appointing strong dealer network and subdealers network and revived the lost market share and able to achieve increasing sale by communicating at all levels to achieve the target in Bhadrak District

Internship

Title: Market Potential Mapping of Konark Cement in Dhenkanal District, Odisha

Organization: OCL India Ltd.

Duration: 15 weeks

Business Target: Conducted market research and gathered various information of available brands and the consumption pattern and thus identifying the total potential of Dhenkanal District

Target Achieved: 100%

IT Skills

MS Office

Windows OS

Internet Applications

Extracurricular Activities

Achieved certificate from Academy of Fine Arts, Kolkata

Secured:

o2nd position in Elocution Contest in inter school (secondary) competition, Kolkata

o1st position in All INDIA Camel Painting Contest. Kolkata

Personal Details

Date of Birth: 05th, September, 1984

Languages Known: English, Hindi, Bengali & Oriya

Address: Brahmaniapal, Via: Gadasila, Dist: Dhenkanal – 759025

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