Digital Marketing Manager
Resume:
Catherine J. Dugas
FORT WORTH, TX 76244
EMAIL: *******@*****.***
Digital Marketing Manager
Software & Website Development Internet Marketing Project Management
Results driven, self directed digital strategist with more than 10 years of experience in the marketing and web development fields, utilizing new and emerging technologies to develop processes & executing useful strategies to achieve optimal web presence. My areas of specialty include SEO, email marketing, website project management, as well as thought leadership for digital marketing strategy.
EDUCATION
Biology & Computer Information Systems, Bachelor of Science
University of Texas at Arlington, Arlington, Texas
GPA: 3.4 / 4.0
Nimitz High School, Irving, TX
Ranked 6 out of 432 in graduating class
EXPERIENCE
Digital Project Manager 07/2020 – current
Keylife CBD, Dallas, TX
Project Manager supporting the CEO and COO of Keylife CBD, leading the design and development of major site launch. Key accomplishments include;
Redesign and launch of new Ecommerce Woocommerce website, for a brand new company in the CBD industry, as well as Hubspot CRM and Zoho Inventory ERP system integrations
Responsible for graphic design, content management, development, and QA resources and all internet marketing including lead generation, SEO, PPC, email and social media marketing
Kept track of progress and ensured deadlines were met; set up Basecamp and Jira as internal Project Management and QA systems
Managed day-to-day project activities, such as issue tracking and task completion, facilitating project team meetings with senior management and onshore as well as offshore development resources
Responsible for outlining program requirements, as well as wireframing and writing technical specifications for development teams
Developed proposals and overall marketing plan to resume after site launch
Digital Marketing Consultant 10/2015 – 07/2020
Power Pup Clean, Seattle, WA (remote)
From concept to execution, I was instrumental in building this company from the ground up
In charge of name/branding, logo, website design/development, and all internet marketing including lead generation, SEO, PPC, email and social media marketing
After only a year in business, they were one of the leading carpet cleaning companies in the Seattle metro area and close to half a million in revenue
Currently rank #1 in Google Adwords, Google Trusted, Google My Business, and Organic Search Results for primary keyword search term
Digital Project Manager 8/2015 – 5/2016
Everyday Media, Arlington, Texas
Responsible for managing the development of websites, drawing up site plans and specs, and working with development team and client to produce new website
Account management and maintenance; ensuring client’s requests are handled appropriately
Management of employees and instrumental in hiring and recruiting process
Social Media Management for Facebook, Twitter, Google Plus
PPC/Adwords management
SEO strategy and implementation, including monthly reporting for clients
Marketing Analyst 4/2015 – 10/2015
Scratch Me Not, Richardson, Texas – part time
Responsible for weekly sales report, reviewing data from Big Commerce & Amazon and devising strategies to increase revenue
Implementing SEO strategy & updating website as needed
Social Media Management for Facebook, Twitter, Google Plus
PPC/Adwords management
Ad hoc metrics for inventory, sales, revenue on weekly basis
Digital Project Manager/Webmaster/SEO Manager 8/2014 – 5/2015
Wow VIP Events, Dallas, Texas
Responsible for maintaining wordpress websites, content creation, testing, & graphic design on multiple websites
Creating SEO strategy & revamping websites, and leading new marketing strategy
Implementing & leading all new email marketing efforts
Social Media management, as well as PPC
Draft weekly schedule for development tasks in Basecamp and work directly with developer to ensure we meet milestones and goals
Digital Project Manager 3/2012 – 2/2015
Dream World Partners, Colleyville, Texas
Responsible for managing & directing development, testing, agency relations & customer service teams for dating websites
Led weekly team meetings and development status meeting with outside vendors
Management of employees and instrumental in hiring and recruiting process for various departments
Review & approve bills received from vendors, including cost information for budgeting; track project performance by analyzing budget & providing forecasts
Drafted weekly production schedule for tickets and worked with QA & release management to conduct bi-weekly releases to production.
Architected & redesigned layout of existing websites by developing wireframes and functional specs, as well as implementing new features. Also revised & improved workflow throughout organization by documenting processes through flowcharts and establishing rules & guidelines for standardization
Implemented & led all email marketing efforts & responsible for growing marketing team, as well as crafting marketing strategies and campaigns, including SEO, PPC, email and social media marketing.
Information Architect / Digital Project Manager 6/2011 – 12/2011
iWerk, Dallas, Texas (contract)
Wide range of responsibilities including developing wireframes, flowcharts, & functional specs for a variety of Fortune 500 company promotions, microsites, & dashboards
Production & post-production testing/QA of projects
Participation in functional review meetings, requirements gathering, and writing of documentation such as SOW's, functional specifications, and project timelines
Digital Project Manager & Director of Operations 7/2010 – 5/2011
Advice Interactive Group, Dallas, Texas
Broad range of creative/technical responsibilities including project management of sites for major clients and ongoing product management
Manage all websites & direct team of content writers & bloggers; interface with clients, developers, & contractors to see projects through completion
Developed and implement the Web content strategy for operations.
Develop new processes & strategies to manage websites, blogging, social media, & ongoing SEO for all clients
Search engine optimization strategies using analytics tools
IT Software Developer 7/2009 – 6/2010
True Automation, Dallas, Texas
Designed, developed, tested & deployed new web material for corporate and external clients’ sites as well as implementing enhancements to existing sites for County Property Tax Appraisal Districts and Tax Offices in Texas and in Washington
Automated internal systems & developed system interfaces to enhance internal processes including, but not limited to the following: Corporate Intranet, Sharepoint Sites, Corporate & Client Blogs and Forums, Accounting Systems, Corporate Business Reporting, Marketing & Sales Management Systems
Performed maintenance on external websites; development and graphic design experience utilizing applications such as Photoshop & Illustrator
Creation of marketing materials for usage internally and externally, including vendor prospectus materials, user conference materials, marketing brochures, banners and postcards, magazine advertisements, & e-mail marketing campaigns
IT Analyst 7/2007 – 6/2009
AT&T Services, Inc., Richardson, Texas
MATREX program, 2007
CAST AIP Administrator, Defect Management, QA, Metrics
Development and Design of the Vantive to Quality Center Interface through utilization of VBScript, SQL, Forms, and Macros within Excel for the creation of the Interface
Consulted with end users to gather and translate requirements into a more functional, cohesive system interface
Quality Center Defect Module support, as well as the implementation of the CAST AIP tool, and the creation of reports and presentations to support the defect management team with daily leadership status calls in preparation for each release
Responsible for support of the QC development and training team. Also handled access requests and audits for our shared disk space
CAST AIP administration, implementation and institutionalization across IPSS & SDP organizations & ensured that CAST deployment rolled out in a solid fashion
Facilitated meetings among groups, and created the CAST Weekly Status Report, used to communicate project status to Leadership
Development of CAST Scorecard metrics & presentation, through which measurement of critical violations & TQI is monitored & tracked
Development & modification of reports used by application teams to resolve critical violations
Created & published CAST Analysis schedule, as a timeline to forecast future analysis dates to EOY for Amdocs & USD applications, & distributed across IPSS & SDP organizations
Organized & led CAST CCB effort, including concept creation & implementation. Led meetings & presented CAST rules in question & voted on proposed resolution. Communication across all AT&T and Amdocs application teams throughout process
Web Programmer 1/2007-6/2007
Ellipse Communications, Addison, Texas (contract)
Programmed websites for clients within the Multifamily industry utilizing ASP, HTML, and CSS
Sliced out and edited images in Imageready and in Photoshop; programmed sites in Dreamweaver
Consulted with clients to translate end user requirements into more functional, visually appealing websites
Responsible for the functionality and maintenance of client’s website, from start to finish
References available upon request.
Technical Skills:
C++
ASP
SQL
CSS
HTML
JavaScript
VB Script
Visual Basic
Toad
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
Visio
ArcGIS
Axure
CAST-AIP
Amdocs Application Suite
Internet Marketing:
Google Analytics Certified, Google Webmaster Tools, Google Trends
Search Engine Optimization
Local optimization
Social Media
Marketing
Email Marketing
Google Adwords
CMS Systems:
Drupal
Wordpress
Magento
CMS Made Simple
Email Marketing:
Salesforce Marketing Cloud – Email Studio, Automation Studio,
Journey Builder, SQL Query Builder, Landing/Cloud Pages
Oracle Bronto
Constant Contact
MailChimp
Project Management Systems:
Basecamp
Trello
Wrike
Chili Project
SmartSheet
Social Media:
Hootsuite
PostPlanner
Facebook Ads Manager
Operating Systems:
Windows
Linux
Mac OS
Contact this candidate