Catherine J. Dugas

***** ******* **** **.

FORT WORTH, TX 76244

EMAIL: adrkvf@r.postjobfree.com

214-***-****

Digital Marketing Manager

Software & Website Development Internet Marketing Project Management

Results driven, self directed digital strategist with more than 10 years of experience in the marketing and web development fields, utilizing new and emerging technologies to develop processes & executing useful strategies to achieve optimal web presence. My areas of specialty include SEO, email marketing, website project management, as well as thought leadership for digital marketing strategy.

EDUCATION

Biology & Computer Information Systems, Bachelor of Science

University of Texas at Arlington, Arlington, Texas

GPA: 3.4 / 4.0

Nimitz High School, Irving, TX

Ranked 6 out of 432 in graduating class

EXPERIENCE

Digital Project Manager 07/2020 – current

Keylife CBD, Dallas, TX

Project Manager supporting the CEO and COO of Keylife CBD, leading the design and development of major site launch. Key accomplishments include;

Redesign and launch of new Ecommerce Woocommerce website, for a brand new company in the CBD industry, as well as Hubspot CRM and Zoho Inventory ERP system integrations

Responsible for graphic design, content management, development, and QA resources and all internet marketing including lead generation, SEO, PPC, email and social media marketing

Kept track of progress and ensured deadlines were met; set up Basecamp and Jira as internal Project Management and QA systems

Managed day-to-day project activities, such as issue tracking and task completion, facilitating project team meetings with senior management and onshore as well as offshore development resources

Responsible for outlining program requirements, as well as wireframing and writing technical specifications for development teams

Developed proposals and overall marketing plan to resume after site launch

Digital Marketing Consultant 10/2015 – 07/2020

Power Pup Clean, Seattle, WA (remote)

From concept to execution, I was instrumental in building this company from the ground up

In charge of name/branding, logo, website design/development, and all internet marketing including lead generation, SEO, PPC, email and social media marketing

After only a year in business, they were one of the leading carpet cleaning companies in the Seattle metro area and close to half a million in revenue

Currently rank #1 in Google Adwords, Google Trusted, Google My Business, and Organic Search Results for primary keyword search term

Digital Project Manager 8/2015 – 5/2016

Everyday Media, Arlington, Texas

Responsible for managing the development of websites, drawing up site plans and specs, and working with development team and client to produce new website

Account management and maintenance; ensuring client’s requests are handled appropriately

Management of employees and instrumental in hiring and recruiting process

Social Media Management for Facebook, Twitter, Google Plus

PPC/Adwords management

SEO strategy and implementation, including monthly reporting for clients

Marketing Analyst 4/2015 – 10/2015

Scratch Me Not, Richardson, Texas – part time

Responsible for weekly sales report, reviewing data from Big Commerce & Amazon and devising strategies to increase revenue

Implementing SEO strategy & updating website as needed

Social Media Management for Facebook, Twitter, Google Plus

PPC/Adwords management

Ad hoc metrics for inventory, sales, revenue on weekly basis

Digital Project Manager/Webmaster/SEO Manager 8/2014 – 5/2015

Wow VIP Events, Dallas, Texas

Responsible for maintaining wordpress websites, content creation, testing, & graphic design on multiple websites

Creating SEO strategy & revamping websites, and leading new marketing strategy

Implementing & leading all new email marketing efforts

Social Media management, as well as PPC

Draft weekly schedule for development tasks in Basecamp and work directly with developer to ensure we meet milestones and goals

Digital Project Manager 3/2012 – 2/2015

Dream World Partners, Colleyville, Texas

Responsible for managing & directing development, testing, agency relations & customer service teams for dating websites

Led weekly team meetings and development status meeting with outside vendors

Management of employees and instrumental in hiring and recruiting process for various departments

Review & approve bills received from vendors, including cost information for budgeting; track project performance by analyzing budget & providing forecasts

Drafted weekly production schedule for tickets and worked with QA & release management to conduct bi-weekly releases to production.

Architected & redesigned layout of existing websites by developing wireframes and functional specs, as well as implementing new features. Also revised & improved workflow throughout organization by documenting processes through flowcharts and establishing rules & guidelines for standardization

Implemented & led all email marketing efforts & responsible for growing marketing team, as well as crafting marketing strategies and campaigns, including SEO, PPC, email and social media marketing.

Information Architect / Digital Project Manager 6/2011 – 12/2011

iWerk, Dallas, Texas (contract)

Wide range of responsibilities including developing wireframes, flowcharts, & functional specs for a variety of Fortune 500 company promotions, microsites, & dashboards

Production & post-production testing/QA of projects

Participation in functional review meetings, requirements gathering, and writing of documentation such as SOW's, functional specifications, and project timelines

Digital Project Manager & Director of Operations 7/2010 – 5/2011

Advice Interactive Group, Dallas, Texas

Broad range of creative/technical responsibilities including project management of sites for major clients and ongoing product management

Manage all websites & direct team of content writers & bloggers; interface with clients, developers, & contractors to see projects through completion

Developed and implement the Web content strategy for operations.

Develop new processes & strategies to manage websites, blogging, social media, & ongoing SEO for all clients

Search engine optimization strategies using analytics tools

IT Software Developer 7/2009 – 6/2010

True Automation, Dallas, Texas

Designed, developed, tested & deployed new web material for corporate and external clients’ sites as well as implementing enhancements to existing sites for County Property Tax Appraisal Districts and Tax Offices in Texas and in Washington

Automated internal systems & developed system interfaces to enhance internal processes including, but not limited to the following: Corporate Intranet, Sharepoint Sites, Corporate & Client Blogs and Forums, Accounting Systems, Corporate Business Reporting, Marketing & Sales Management Systems

Performed maintenance on external websites; development and graphic design experience utilizing applications such as Photoshop & Illustrator

Creation of marketing materials for usage internally and externally, including vendor prospectus materials, user conference materials, marketing brochures, banners and postcards, magazine advertisements, & e-mail marketing campaigns

IT Analyst 7/2007 – 6/2009

AT&T Services, Inc., Richardson, Texas

MATREX program, 2007

CAST AIP Administrator, Defect Management, QA, Metrics

Development and Design of the Vantive to Quality Center Interface through utilization of VBScript, SQL, Forms, and Macros within Excel for the creation of the Interface

Consulted with end users to gather and translate requirements into a more functional, cohesive system interface

Quality Center Defect Module support, as well as the implementation of the CAST AIP tool, and the creation of reports and presentations to support the defect management team with daily leadership status calls in preparation for each release

Responsible for support of the QC development and training team. Also handled access requests and audits for our shared disk space

CAST AIP administration, implementation and institutionalization across IPSS & SDP organizations & ensured that CAST deployment rolled out in a solid fashion

Facilitated meetings among groups, and created the CAST Weekly Status Report, used to communicate project status to Leadership

Development of CAST Scorecard metrics & presentation, through which measurement of critical violations & TQI is monitored & tracked

Development & modification of reports used by application teams to resolve critical violations

Created & published CAST Analysis schedule, as a timeline to forecast future analysis dates to EOY for Amdocs & USD applications, & distributed across IPSS & SDP organizations

Organized & led CAST CCB effort, including concept creation & implementation. Led meetings & presented CAST rules in question & voted on proposed resolution. Communication across all AT&T and Amdocs application teams throughout process

Web Programmer 1/2007-6/2007

Ellipse Communications, Addison, Texas (contract)

Programmed websites for clients within the Multifamily industry utilizing ASP, HTML, and CSS

Sliced out and edited images in Imageready and in Photoshop; programmed sites in Dreamweaver

Consulted with clients to translate end user requirements into more functional, visually appealing websites

Responsible for the functionality and maintenance of client’s website, from start to finish

References available upon request.

Technical Skills:

C++

ASP

SQL

CSS

HTML

JavaScript

VB Script

Visual Basic

Toad

Adobe Photoshop

Adobe Illustrator

Adobe Dreamweaver

Visio

ArcGIS

Axure

CAST-AIP

Amdocs Application Suite

Internet Marketing:

Google Analytics Certified, Google Webmaster Tools, Google Trends

Search Engine Optimization

Local optimization

Social Media

Marketing

Email Marketing

Google Adwords

CMS Systems:

Drupal

Wordpress

Magento

CMS Made Simple

Email Marketing:

Salesforce Marketing Cloud – Email Studio, Automation Studio,

Journey Builder, SQL Query Builder, Landing/Cloud Pages

Oracle Bronto

Constant Contact

MailChimp

Project Management Systems:

Basecamp

Trello

Wrike

Chili Project

SmartSheet

Social Media:

Hootsuite

PostPlanner

Facebook Ads Manager

Operating Systems:

Windows

Linux

Mac OS

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