RAMON J. MARTINEZ

Miami, FL 305-***-**** vimeo.com/ramjmartinez adrkjs@r.postjobfree.com Instagram copyram47

CREATIVE MANAGER/HISPANIC MARKETS

Multi-Time Winner of Emmy, Effie, Addy & Other Media Industry Awards

Bilingual Media Professional with 20-year portfolio of success developing creative content for television, radio, newspapers, magazines, and advertising agencies targeting the US Hispanic and Latin America markets. Finely honed leadership, strategic thinking, relationship building, project management, written & verbal communication, and problem-solving skills. Core competencies:

Conceptual thinker Us-Hispanic and LATAM markets

Advertising agencies experience Photographer, video editor, storyboard artist

Excellent Spanish copywriting Proven ability to deliver content under tight timelines

Tv and radio producer

QUALIFICATION HIGHLIGHTS

Creating copy and messaging to assist in brand penetration and alignment across relevant markets.

Expertise in creating effective TV & Radio advertising, editorial content, and marketing materials targeting Hispanic markets.

Big-picture creative strategist, with solid hands-on tactical execution & project management skills.

Adept at prioritizing, multi-tasking, and managing concurrent projects in fast-paced, deadline-driven work environments.

Bilingual communicator; fluent in Spanish& English.

Instrumental in significantly boosting television news program ratings and contributing to organizational growth spurts.

Proven ability to communicate and collaborate effectively with creative and administrative professionals at all levels.

Properly coordinate and schedule all aspects of Commercial Production, including working with clients, talent and crew.

Knowledge of cameras, lens cameras, shooting boards and creative lighting techniques.

Knowledge of the post-production process, including media management and encoding video to various formats.

Technically skilled in: MAS OS, Final Cut, INews, Lightroom, Photoshop, MS Word, Excel, Landscape Pro, Portrait Pro, Protools.

History of earning prestigious industry awards including "IML Grand Prize Award, "Silver International Effie Award," “Emmy Awards” for both creative & news, and “Addy Awards”

PROFESSIONAL EXPERIENCE

iHEARTMEDIA, Miramar, FL 2018-Present

Ten South Florida radio stations owned by iHeart Media.

Copywriter/Editor/Translator/Programming Support

Deliver editorial content for TU94 FM and all iHeartmedia Hispanic affiliates nationwide. Create, develop and write copy for more than two hundred local and national clients (automotive, entertainment, beverages and retail.) Creative copy for TU94 FM segment La Clavada. Develop copy for iHeart Fiesta Latina webpage. Work directly with Sales Department. Report directly to Vice President of Programming.

NBC 6 / TELEMUNDO 51, Miramar, FL 2004-2016

Two local South Florida television stations, owned by NBC Universal.

Senior Creative Services Producer

Delivered marketing and creative services including creative concepts & story ideas, copywriting, storyboarding, logo design, video production, and video editing for NBC 6 & Telemundo 51 stations. Reported directly to Vice President of Creative Services. Oversaw all post-production efforts, and determined best possible audio and visual effects. Coached reporters, anchors, and other talent on-set to drive highest-quality production. Wrote landing pages for station web. Collaborated with sales department to direct and produce television commercials. Attended seminars and workshops to stay abreast of new and emerging technology.

Developed and produced weekly community program Enfoque Comunitario, created and executed feature segments for newscasts, and produced investigative series for 6pm and 11pm newscasts.

Led field & on-location projects, oversaw all location audio and lighting equipment usage, and coordinated photoshoots with reporters and anchors.

Improved ratings of 6pm and 11pm newscasts consistently for 24 consecutive months.

Recognized with 10 Emmy Awards and earned 15 other Emmy Award nomination throughout tenure in this role.

RAMON MARTINEZ

Page 2 305-***-**** adrkjs@r.postjobfree.com

PROFESSIONAL EXPERIENCE

EDITORIAL TELEVISA / MAXIM MAGAZINE, Miami, FL 2002-2003

Editorial Televisa is the world’s largest Spanish language mass media network; it produces a host of men's magazines tailored to the Hispanic market, including Maxim en Español.

Editor

Reported directly to Executive Editor of Maxim en Español magazine. Charged with conceiving, developing, and writing copy for 4 sections: Correo, Instrucciones, Moda, and Supertec. Played vital role in weekly brainstorming and editorial meetings. Collaborated with sales department to develop and execute strategies to attract younger readers.

Delivered engaging editorial content for magazine during its high-growth phase as it grew from 5,000 to 50,000 circulation in 6-month timeframe.

Interviewed high-profile television celebrities, actresses, singers, and models such as Sofia Vergara, Alicia Machado, Nicole Neumann, and Paola Rey for in-depth profile pieces.

Tested gadgets and new, state-of-the-art products for editorial coverage in Supertec section.

VIVA PARTNERSHIP, Miami, FL 1999-2001

Viva is a full-service advertising agency that works with clients to grow their brands by focusing on the multicultural and Hispanic markets while remaining aligned with clients’ strategic goals.

ACD/Copywriter

Developed radio advertisements targeting Hispanic market for key client businesses across diverse industries. Managed full spectrum of creative functions including writing and editing copy and developing and executing radio spot productions. Devised innovative creative strategies, identified new market opportunities, pitched new clients, attended client presentations, and led focus groups.

Produced 200+ original radio commercials for 11 US Hispanic markets; delivered projects for Advance America, Alley Cat, Avianca Airlines, BenQ, Dexatrim, Cisco Systems, Continental Bank, Costco, Entenman's, GMAC Mortgage, Maybelline, Meow Mix, Motorola, Ook, Pioneer, Resort Advantage, Seiko, US Robotics, Uniroyal Tires, Triple AAA, Verizon Wireless, and Xerox.

Played integral role in growing company 23% and earning inclusion in “Best 100 Advertising Agencies” list.

Won “IML Grand Prize Award” for best print campaign in Latin America for client Avianca.

Honored with “Silver International Effie Award” for Entenmann’s marketing presentation.

Established and cultivated long-term relationships with production companies, negotiated talent agreements, and participated in casting efforts.

EARLY CAREER HISTORY

Senior Copywriter, ACCENTMARKETING, Miami, FL, 1998-1999: Led creative for General Motors Hispanic markets account, and developed advertising for Chevrolet, GMC, Pontiac, Cadillac, AC Delco, Foundation Health, and FedEx Latin America.

Copywriter, SANCHEZ & LEVITAN, Miami, FL, 1994-1998: Wrote creative copy for direct mail & marketing materials and television commercials for such key clients as AT&T, Bellsouth, Chivas Regal, The Florida Lottery, Honey Baked Ham, Petsmart, Marshall’s, and TJMaxx.

FREELANCE ENGAGEMENTS

TV Scriptwriter for programs Supermáquinas and Tecnología del Futuro, Discovery Channel, Miami, FL.

Field Producer, De Mujeres - educational program driven to Hispanic women and produced by 929 Productions, Montreal.

Tv Scriptwriter for Emmy award-winning children’s TV show, Sonrisas, Nuevo Mundo TV, Utah.

Creative Director of special projects for The Department of Treasury, Washington DC; The Department of Health, Washington DC; and Union City Board of Education, New Jersey.

ACADEMIC BACKGROUND

Master of Arts in Advertising Universidad Pais Vasco, Bilbao, Spain

Bachelor of Communications Universidad Pais Vasco, Bilbao, Spain

PORTFOLIO/TV/RADIO/PRINT/: vimeo.com/ramjmartinez

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